Email marketing remains one of the most effective ways there is to reach and convert prospective buyers. But to get results out of your of your email marketing strategy, you need a top notch email marketing platform – like the ones covered in this article.
If you don’t have time to read the complete article, here’s our list of the best email marketing software for online course creators, coaches, and digital product sellers.
Best Overall
Kit (formerly ConvertKit)
Best For Automation
ActiveCampaign
Best For Free
MailerLite
Best For Beginners
Mailchimp
Best Lead Generation
GetResponse
How did we reach this verdict and decide these are the best email marketing providers? Read the rest of this article for our detailed analysis.
How We Evaluate and Test Technology Platforms & Related Software
Reviews of platforms and software on the Learning Revolution site are overseen by the site’s founder, Jeff Cobb, an e-learning industry expert with more than 20 years of experience working with online course platforms. All evaluations are conducted by a team of analysts who have extensive experience using, testing, and writing about these types of platforms. We dedicate numerous hours to researching each platform, ensuring each aligns with the needs of online course sellers, and vetting specific areas like core features, usability, pricing, and customer satisfaction. Our reviews are unbiased, and while we will participate in affiliate programs, if available, we do not accept payment for placement in our articles or links to external websites.
You’ve probably seen the study which says email marketing has an ROI of $36 for every dollar spent (so, $1000 spent on email marketing earns you $36000).
But did you know how crucial email marketing is for selling online courses, coaching programs, membership sites, and other forms of digital products?
According to a survey by Teachable, 66% of course sellers who earned between $10K to $20K in the past 12 months considered email as their number one source of customers.
But you can’t build an email marketing strategy without using the right email marketing software, which has the necessary features to help you build, grow, engage, and monetize your email list.
So, in this article, we’ll share some of the best email marketing platforms for online course sellers and other expertise-based businesses.
To make your choice easier, we’ll give you a summary of each tool’s strengths and weaknesses, along with our verdict.
What Is An Email Marketing Platform?
An email marketing platform is a cloud-based software product designed to help businesses execute their email marketing strategies. These platforms enable users to plan, create, send, track, and optimize email campaigns aimed at their audience.
But those are just the core functions of email software.
Modern email marketing services are all-in-one solutions for building a subscriber base, managing and segmenting your audience, automating your email workflows, creating brand experiences, and driving sales for your business.
In short, an email marketing platform provides the essential tools to leverage the vast potential of email marketing. It helps businesses forge strong connections with their audience and foster brand loyalty.
Why Is An Email Service Provider (ESP) Important For Your Creator Business?
If you want to sell courses, memberships, coaching programs, or consultancy services to thousands of customers worldwide, you need to grow an email list.
By sharing valuable content with your subscribers, you can position yourself as an authority, win their trust, and convince them to buy your offer.
For example, Justin Welsh, an audience-building expert with over 200K subscribers, drives traffic from LinkedIn and Twitter to grow his email list.
Then, he shares tons of high-value content through emails to win his subscribers’ trust and sell them his training programs.
Is he doing all that manually? Of course not.
It’s all automated using an email marketing platform or Email Service Provider (ESP).
An ESP allows you to convert your website or social media traffic into subscribers and automatically send emails in their preferred time zones.
Email platforms help you send personalized messages and create tailored email experiences for your subscribers, increasing your chances of converting them into customers.
They also help you track subscriber activity and uncover valuable audience insights, allowing you to create emails your audience wants to read.
In short, if you want to create and execute an email marketing strategy for your eLearning business, you’ll need to invest in a robust email marketing platform.
What Features To Look For In An Email Marketing Tool
As an online course creator, you need to look for the following features and capabilities in an email marketing tool.
Forms & Landing Pages
You’ll need embeddable signup forms, pop-ups, and conversion-focused landing pages to turn your website and social media traffic into email subscribers.
Subscriber & List Management
Your email service provider (ESP) must give you complete control over your subscriber data and allow you to create and manage audience lists.
Audience Segmentation
An email platform should give you the ability to segment your audience by tags, traffic sources, demographics, activity, behavior, and other parameters. Without this feature, you can’t personalize your email messaging.
Drag & Drop Visual Email Designer
The best email software comes with user-friendly email designing tools that allow you to create professional emails using drag & drop content blocks and visual elements.
Email Automation
Choose an email marketing tool that allows you to fully automate your subscriber’s journey. It should give you the ability to create multi-dimensional drip campaigns, trigger email sequences based on subscriber activity, and personalize your content without manual intervention.
Third-Party Integration
The best email marketing solutions integrate with business & marketing tools, CRMs, optimization platforms, payment gateways, and online course platforms.
Detailed Analytics
Choose an email platform that tells you as much about your audience as possible. The more insights you have, the better email experiences you can create.
Customer Support
Carefully evaluate an ESP’s support channels, help content, and online resources to ensure they’ll give you all the support you need.
Best Email Marketing Platforms List 2024 – Pricing, Reviews, Pros and Cons
Let’s now examine the top email marketing services in more detail to decide if they’re suitable for your business.
1. ConvertKit (soon to be Kit)
Free Plan: Yes, for up to 1,000 subscribers
Paid Plans Start From: $9/month
Best For: Course creators, membership site owners, digital product sellers (Read our full review)
ConvertKit is any digital product seller’s dream email marketing software. It’s email marketing software designed specifically for creators looking to sell online courses, memberships, coaching programs, and other forms of digital products.
When you join the ConvertKit Creator Network, your newsletter is automatically promoted to users subscribed to the email lists of other leading ConvertKit Creators. This helps you attract subscribers organically and grows your email list on autopilot.
Nathan Barry, ConvertKit’s founder, was a blogger and course seller himself. So, he understands a creator’s challenges, which is evident from how he has designed his email marketing platform.
ConvertKit offers you unlimited landing pages, sales pages, opt-in forms, lead magnet, content upgrades, and unlimited traffic.
It comes with all the core email marketing functions a course seller needs. For example, you can create condition-based automation rules, send broadcasts, design attractive campaigns, visualize funnels, and apply smart subscriber tagging.
In addition, it allows you to sell digital products and run paid newsletters to monetize your email audience. Plus, it supports dozens of integrations with leading marketing tools, payment processors, and business applications to help you manage your digital product business from a single source.
ConvertKit Pricing
ConvertKit is among the few email marketing providers that offer a free plan. As a free ConvertKit user, you can manage up to 1,000 subscribers with all the core product features.
The paid plans start from $9/month (billed annually) for up to 300 subscribers. From there, the rate increases with the number of subscribers. So, for example, you’ll need to pay $25/month for up to 1,000 subscribers and $41/month for 3,000 subscribers.
The Creator Pro plan, designed for advanced users, unleashes ConverKit’s full feature range starting from $50/month for 1,000 subscribers.
The paid plans come with a 30-day free trial.
ConvertKit Pros And Cons
| Pros | Cons |
|---|---|
| Designed specifically for creative professionals and digital product sellers. | Limited form customization |
| Extremely easy to use | Slow customer support |
| Offers advanced email marketing and automation features | Software glitches occur regularly. |
| Comes with an intuitive email and landing page builder and customizable templates | Limited scope for email customization |
| Takes care of the entire digital product business cycle. | |
| Offers a generous free plan |
2. Brevo (formerly Sendinblue)
Free Plan: Yes, free users can send up to 300 emails/day.
Paid Plans Start From $9/month
Best For: Established online learning programs, and mid-tier course creators.
Brevo is the rebranded version of Sendinblue, a well-known name in the email marketing industry.
After playing around with Brevo’s features, I was quite impressed by its ease of use and automation templates built for non-technical users and beginner marketers with a limited budget.
For example, if you want to build a welcome sequence but don’t know how to structure it, Brevo has ready-to-use automation templates you can customize for your subscribers.
It offers everything from sign-up forms and landing pages to a robust email designer and solid marketing automation features.
Its visual email builder comes with generative AI features using which you can quickly create your email subject lines and content. In addition, Brevo leverages AI for predictive sending by choosing the optimal time for sending an email to a user based on their past engagement patterns.
However, Brevo’s ideal customers are businesses that also require CRM features. Its robust customer management tools allow you to track complete subscriber journeys and personalize user experience based on their activities and behavior.
Brevo Pricing & Free Trial
Brevo stands out for its affordable plans and high value for money, making it a strong choice for beginner course sellers.
It offers a free plan that allows you to send up to 300 emails per day with no subscriber limits. However, if you want to use its automation and AI features, you’ll need to upgrade to a paid plan.
Brevo’s pricing is based on the number of emails you want to send per day, making it a highly scalable option for users with a limited budget.
- Starter – starts from $9/month for up to 5000 emails/day but doesn’t have automation or AI features.
- Business – starts $18/month for up to 5000 emails/day and offers the best value for money
- Enterprise – custom pricing based on enterprise needs.
Brevo Pros And Cons
| Pros | Cons |
| Brevo offers an excellent user experience ideal for beginners | Brevo’s email analytics aren’t as detailed as some of the other established email tools |
| It has a robust email designer | Its paid Starter plan doesn’t have email automation features. |
| It has a generous free plan | |
| Its automation features are sufficient for beginner course creators |
Try Brevo For Free
3. Drip
Free Plan: No free plan but offers a 14-day free trial
Paid Plans Start From: $39/month for up to 2,500 subscribers
Best For: Marketers with multiple products and large email lists.
Drip is one of the world’s most popular email marketing platforms designed for eCommerce businesses and online stores. However, its features are equally valuable for digital product sellers.
Drip’s biggest strength is its advanced automation workflows that allow you to create personalized email journeys and engage your subscribers with relevant content. In addition, its behavioral segmentation and tagging will enable you to manage large email lists with ease.
It seamlessly integrates with most of the best online course platforms which means you can quickly grow your online education business with Drip.
It has an intuitive email builder with ready-to-use widgets to help you quickly set up attractive email campaigns.
You can use it to create trigger condition-based campaigns, drip campaigns, broadcasts, and even SMS campaigns (optional).
While Drip’s features are perfect for all kinds of online sellers, edupreneurs with more extensive lists, established brands, and multiple products would enjoy using it more.
Why? Because it is designed for revenue maximization and helps you drive sales with upsells, product recommendations, and personalized messaging.
However, Drip doesn’t have a native landing page builder, which means you’ll need to integrate a third-party tool for this feature. Since Leadpages owns Drip, the two seamlessly integrate to provide you with landing page features.
Drip Pricing & Free Trial
Drip doesn’t offer a free plan, but its premium plan comes with a 14-day trial (no credit card needed). Its pricing is relatively straightforward.
There are no separate plans. Instead, you’re charged based on your subscriber count. For example, you can use Drip for up to 2,500 subscribers at $39/month and 4,000 for $69/month. From there, the rate changes as your list grows.
View updated pricing plans here.
Drip Pros And Cons
| Pros | Cons |
|---|---|
| Advanced automation workflows for personalized email messaging | Not ideal beginners with small lists |
| Triggered campaigns based on subscriber behavior | No free plan |
| Behavioral tagging and segmentation | No landing page builder |
| Drag & drop responsive form builder | Complex product with a learning curve for new users. |
| Pre-built email sequences, e.g., welcome, abandoned cart. |
4. GetResponse
Free Plan: Yes, free up to 500 subscribers and a 30-day trial for paid plans
Paid Plans Start From: $15.58/month (billed annually)
Best For: Course creators looking for a complete marketing automation solution
GetResponse has been in the email marketing game since 1998 but is still among the best marketing automation tools for beginners and advanced users alike.
It comes packed with advanced email marketing features that allow you to create automated campaigns and personalized messaging for your subscribers.
Its email builder is among the most intuitive in the email marketing industry and offers a wide range of email templates to help you get started quickly.
Using GetResponse, you can build automation funnels and create customer journeys for different audience segments. In addition, its drag & drop landing page builder allows you to set up fully optimized sales and squeeze pages quickly.
GetResponse comes with a complete webinar hosting and marketing solution, which is a massive plus for digital product sellers. You can use it to easily host course product launch webinars, live training sessions, or coaching sessions.
In short, GetResponse is a one-stop marketing solution for edupreneurs and expertise-based businesses. You can use it to set up landing pages, webinars for lead generation, and automated email campaigns to drive sales.
GetResponse Pricing
GetResponse offers a limited-feature free plan for beginner marketers with limited email marketing needs. However, you’ll need to sign up for one of its paid plans to experience its full feature range.
GetResponse Email Marketing starts from $15.58/month (billed annually) and contains autoresponders, unlimited landing pages and emails, website builder, segmentation, and many other features.
GetResponse Marketing Automation is the most popular plan, starting from $48.38/month (billed annually) for 1,000 subscribers. It offers everything in the Basic plan plus marketing automation, webinars, sales funnels, etc.
GetResponse Ecommerce Marketing is for bigger teams looking for a full-fledged marketing suite. It costs $97.58/month (billed annually) and offers paid webinars, unlimited funnels, eCommerce features, push notifications, and several other advanced features.
All premium plans come with a 30-day free trial.
View updated pricing plans here.
GetResponse Pros And Cons
| Pros | Cons |
|---|---|
| Easy to use and ideal for beginners | Not for advanced users looking for better segmentation |
| Provides all the necessary tools for lead generation and email marketing | Limited automation rules compared to other advanced email marketing tools |
| Affordable compared to other email services | |
| Has an intuitive email and landing page builder with templates |
5. MailChimp
Free Plan: Yes, it offers a free plan for up to 500 subscribers.
Paid Plans Start From: $13/month for up to 500 subscribers
Best For: Beginners and mid-level digital product sellers looking for essential email marketing features.
MailChimp is the world’s most popular email marketing software with 13 million+ active users worldwide. For beginners, it’s an ideal free email marketing platform, offering its core features at no charge for up to 500 subscribers.
Over the years, Mailchimp has evolved into a complete marketing automation tool that offers all the necessary email marketing features and lead generation tools for beginners and mid-level marketers.
Its drag & drop email builder is one of the best in this industry and comes with templates that allow you to quickly create email campaigns for different objectives.
In addition, Mailchimp is one of the few email marketing services that have truly adopted artificial intelligence features.
Mailchimp has embedded generative AI tools in its email designer and lets you create email text and custom email designs for your brand.
It can also generate personalized email journey maps for your subscribers based on their subscription source, activity, and other details.
Autoresponders and automation workflows are crucial for online course creators and digital products sellers. Mailchimp didn’t have these features for a long time, so it wasn’t as popular among course creators.
But it has filled that loophole by adding customer journeys, automation rules, landing pages, and several other advanced features designed to help you launch and sell online courses.
However, advanced users looking for more in-depth user segmentation and automation triggers would still find Mailchimp underwhelming.
But if you’re just starting your digital product business, Mailchimp is a pretty good choice.
Mailchimp Pricing
Mailchimp comes with a free plan which gives you up to 500 subscribers and allows you to send email campaigns, broadcasts and autoresponders.
However, to create customer journeys, workflows, and automated sequences, you must subscribe to one of Mailchimp’s premium plans.
The Essentials plan starts from $13/month for up to 500 subscribers. But the most popular Mailchimp plan is Standard which starts from $20/month for up to 500 subscribers and offers you the full range of marketing automation features you need to grow, engage and monetize your audience.
View updated pricing plans here.
Mailchimp Pros And Cons
| Pros | Cons |
|---|---|
| Best-in-class email designer | Limited automation rules |
| Attractive free plan | Lack of advanced audience segmentation features |
| User-friendly interface and extensive help documentation | Designed primarily for beginners and mid-level marketers only. |
| Landing page builder with templates | |
| High email deliverability |
6. ActiveCampaign
Free Plan: No free plan but all premium plans come with a limited-feature 14-day trial
Paid Plans Start From: $9/month for up to 500 contacts
Best For: Established course sellers with large email lists and advanced automation and list management needs.
ActiveCampaign has been around for a long time. But it became one of the best email marketing services only a few years ago after completely revamping its platform and introducing advanced marketing automation features.
Right now, it’s safe to say ActiveCampaign offers the most robust automation, user tracking, and email marketing features. It is designed for advanced marketers who want to map their customer’s entire journey and use multiple touchpoints to communicate their message.
ActiveCampaign comes with email marketing, marketing automation, and live chat features to help you communicate the right message at the right time.
It provides users with a modern drag & drop email designer perfect for creating visual email campaigns. In addition, its automation workflows are superior to most other email tools and allow you to plan complex campaigns based on different subscriber actions.
ActiveCampaign also comes with off-site user tracking capabilities that can be used by installing a small piece of code to your landing pages and websites. This allows you to trigger campaigns when your subscriber visits a specific page of your site.
As the leading marketing automation tool, ActiveCampaign also has some of the most advanced generative AI features in the email marketing industry.
You can use it to turn simple concepts into detailed emails, add deeper personalization, optimize user journeys, and generate email variations for A/B testing.
It gives you total control over your content style, tone, and flow to match your brand voice.
ActiveCampaign also offers a full-fledged CRM for mid-level companies and enterprises. You might not need it as a beginner course seller, but advanced eLearning companies with a large customer base will find it handy.
ActiveCampaign Pricing
ActiveCampaign does not have a free plan like some other tools in this list. However, it offers four subscription plans that all come with a 14-day trial.
The cost of its premium plans is based on the number of contacts on your list.
Here’s what it costs in each plan for up to 1000 contacts.
- Starter – $15/month
- Plus – $49/month
- Pro – $79/month
- Enterprise – $145/month
View updated pricing plans here.
ActiveCampaign Pros And Cons
| Pros | Cons |
|---|---|
| Well-rounded email marketing and automation features ideal for digital product launches. | No free plan and pricier than many other email marketing platforms |
| Intuitive visual email builder | A limited number of email templates |
| Free data migration from other email marketing tools | Has a learning curve |
| In-depth product tutorials and customer education resources |
7. Constant Contact
Free Plan: No free plan but offers a 30-day free trial with all paid plans
Paid Plans Start From: $9/month for up to 500 contacts
Best For: Small business and beginner course sellers
Constant Contact is another email marketing tool built specifically for small businesses and content creators. It gets full marks for its beautiful user interface and easy-to-use options.
It’s a beginner-friendly software with robust email marketing features that allow users to easily create attractive email campaigns. It also includes several marketing and sales features to help you drive traffic and leads to your course.
For example, it has a drag & drop landing page builder, Facebook and Google ads integration, Canva support, audio & video content support, A/B testing, and built-in subject line suggestions.
In early 2024, Constant Contact added several generative AI features making it one of the top email marketing tools with AI capabilities.
You can use its AI features to build email campaigns, create automation sequences, generate email designs, and write text content.
Using its AI-powered Brand Kit feature, you can fetch all your site’s design themes into your email builder by entering your URL.
However, Constant Contact has limited automation capabilities, which is a big drawback for course creators and other digital product sellers looking to set up automated sequences to engage, educate, and convert their audiences.
Overall, it’s worth considering if you’re just starting your online course business. But with its current limitations, I won’t recommend fast-growing eLearning businesses to use Constant Contact.
Constant Contact Pricing & Free Trial
Constant Contact offers a 14-day free trial where you can send up to 100 emails, no credit card required.
It has three premium subscription plans based on your business needs.
The Lite plan starts from $12/month for users who are just getting started and need a simple suite of email and marketing tools.
The Standard plan for $35/month for up to 500 subscribers, provides segmentation tools, automation, and AI.
The Premium plan starts at $80/month for 500 subscribers and includes ads, SEO, and advanced segmentation.
View updated pricing plans here.
Constant Contact Pros And Cons
| Pros | Cons |
|---|---|
| Excellent user interface and easy to use options | Offer minimal automation features |
| World-class customer support and customer education program | Its Pro plan is expensive considering its limited features |
| Drag & drop email builder and landing page designer | Not designed for advanced users and high-growth businesses. |
| Integrates with Canva and many other marketing tools |
8. MailerLite
Free Plan: Yes, free plan for up to 1,000 subscribers and 12,000 emails per month.
Paid Plans Start From: $9/month for up to 500 subscribers and unlimited emails.
Best For: Creators, digital product sellers, small businesses, and coaches
MailerLite isn’t talked about as often as it deserves. It’s one of the more affordable email marketing platforms, with all the right features to help you grow an email list and sell digital products.
MailerLite is also among the best free email marketing services because of its generous free subscription plan.
It comes with a drag & drop email builder, landing page builder, opt-in forms, and Stripe integration for processing product payments.
Its email marketing and automation features are also quite impressive. You can use it to create automation workflows, triggered campaigns, and schedule drip content.
You can also use its generative AI features to write long-form emails, adjust content tone, and get subject line ideas.
MailerLite also offers dedicated digital product selling features that allow you to quickly set up high-conversion landing pages to sell your products.
Overall, MailerLite is certainly worth trying if you’re exploring different email marketing solutions.
MailerLite Pricing And Free Plan
MailerLite has a straightforward pricing model based on your subscriber count. It offers a free plan for up to 1,000 subscribers with a sending limit of 12K per month.
Its premium Growing Business plan starts from $9/month for up to 500 subscribers with no sending limit.
The Advanced plan costs $18/month for up to 500 contacts.
From there, the rate increases with your list size.
View detailed pricing plans here.
MailerLite Pros And Cons
| Pros | Cons |
|---|---|
| Beginner-friendly pricing plans | Limited subscriber and list management features |
| Intuitive user interface | No stock library or images for |
| Offer landing pages, surveys, and quizzes | Doesn’t directly integrate with several mainstream business applications. |
| Has impressive marketing automation features |
9. CampaignMonitor
Free Plan: Yes, free plan for sending emails to up to five subscribers
Paid Plans Start From: $9/month (billed annually) for up to 500 contacts
Best For: All types of online course creators and digital product sellers
CampaignMonitor is another world-class email marketing and automation tool perfect for online course creators, digital product sellers, coaches, and membership site owners.
It is a beautifully designed product ideal for beginners and experienced email marketers alike. It provides you with core email marketing features such as campaigns, email builder, broadcasts, autoresponders, and list segmentation.
Plus, it has impressive marketing automation capabilities which allow you to create different email sequences, automation workflows, customers journey maps, and behavioral campaigns.
It has also added an AI email writer that can generate email subjects and content based on your prompts.
These features are ideal for digital product owners looking to create different lifecycle email sequences such as welcome emails, educational emails, launch emails, re-engagement sequences, etc.
You also get access to other marketing tools such as landing pages, dozens of templates, opt-in forms, and A/B testing features.
Campaign Monitor comes with in-depth reporting and analytics that allow you to identify your most active subscribers, profitable products, and user behavior.
Overall, Campaign Monitor’s intuitive user interface and robust automation features make it one of the best email marketing software for online course creators.
Campaign Monitor Pricing And Free Plan
You can freely use Campaign Monitor’s email marketing features for up to five subscribers. This would allow you to play with its product features and decide if it’s the right fit for your business.
To use its core marketing and automation tools, you’ll need to subscribe to its premium plans that are based on your subscriber count.
- Lite – $12/month
- Essentials – $29/month
- Premier – $159/month
View updated pricing plans here.
Campaign Monitor Pros And Cons
| Pros | Cons |
|---|---|
| Very easy to use for beginners and experienced users. | Limited email customization options |
| Offers excellent email and landing page templates | Limited subscriber management options |
| Has advanced automation features to create behavioral sequences | It counts duplicate contacts from your subscriber quota |
| Has excellent deliverability | |
See also:
Jeff Cobb, Founder of Learning Revolution
Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.