Is GoHighLevel Right for Courses & Coaches? | Features & Pricing (2026)

TL;DR — GoHighLevel Review 2026: Should Course Creators or Coaches Use It?
GoHighLevel isn’t a full online course platform like Kajabi or Thinkific. But if you’re selling high-ticket coaching or courses, it’s one of the most powerful sales and marketing automation platforms out there.

It helps you capture leads, nurture them with AI-powered workflows, book appointments, and close sales, all without using separate tools like ClickFunnels, Calendly, or ActiveCampaign.

GoHighLevel Pricing & Free Trial:
– Free Trial – 14 days (credit card required)
– Starter Plan – $97/month: Best for Solo coaches or consultants who want a powerful CRM, funnel builder, and automation tools for managing one or two brands.
– Unlimited Plan – $297/month: Best for growing coaches, agencies, or course creators who need unlimited client accounts, full white-label branding, and API integrations.
– SaaS Pro – $497/month: Best for agencies and high-level coaches who want to resell GoHighLevel as their own branded SaaS platform with full control over pricing, domains, and mobile apps.

Who Should Use GoHighLevel?
✅ Best For: Coaches and course creators focused on sales, funnels, and automation
❌ Not For: Beginners or creators who need robust course delivery features like quizzes, student dashboards, or certifications

Here’s what you should do:
UseGoHighLevel + Thinkific if you want the best marketing + the best LMS.
Use Kajabi if you want everything in one place with a better learning experience.
Use GoHighLevel alone only if you’re focused on lead generation, automation, and closing high-ticket offers (not detailed course delivery).

🧪 Try GoHighLevel free for 14 days

Selling high-ticket online courses, memberships, or coaching programs isn’t just about delivering great content. You need a system that pulls in leads, seals the deal, and keeps clients coming back for more. 

That’s exactly why I signed up for a free GoHighLevel trial—to see if it could handle the heavy lifting for course creators and coaches. 

HighLevel (or GoHighLevel as some people call it) is marketed as an all-in-one powerhouse: marketing, automation, and CRM rolled into one. It’s a favorite among agencies and service providers, but it’s also gaining traction with coaches and course sellers. 

How does it stack up against dedicated online course platforms like Kajabi or Thinkific for e-learning? 

After testing it myself, here’s the short answer: GoHighLevel isn’t a full-fledged Learning Management System (LMS). Its course delivery and membership features are basic at best. 

But where it shines—and I mean shines—is in its sales, marketing, and automation tools. It outmuscles all-in-one platforms like Kajabi and even leaves dedicated funnel builders like ClickFunnels in the dust for driving conversions. 

So, that leaves you with a big decision:

• Lean on GoHighLevel’s limited course tools for its unbeatable sales power?
• Pair it with a robust LMS like Thinkific for the best of both worlds?
• Or skip it altogether and go with Kajabi?

In this detailed guide, I’ll break down GoHighLevel’s core features, share my honest take based on real use, and help you figure out if it’s worth your investment to sell courses, coaching, or memberships. 

Let’s get started.

Quick Verdict | Is GoHighLevel Right For Selling Courses Or Coaching Programs

GoHighLevel isn’t a course platform—it’s a sales and automation engine. If you sell high-ticket coaching or courses, it’s a game-changer for lead generation, nurturing, and scaling. But for course delivery, pair it with Thinkific or go for Kajabi if you want an all-in-one alternative with solid marketing tools.

What Is GoHighLevel?

HighLevel is a platform built to simplify your business operations by combining marketing, sales automation, and customer relationship management (CRM) into one sleek package. 

Launched in 2018, it’s designed with agencies in mind—think digital marketers juggling multiple clients—but it’s flexible enough for solo entrepreneurs, coaches, and course creators too. 

The promise? Streamline your tech stack, save time, and boost revenue without needing a dozen separate tools.

At its core, GoHighLevel offers a drag-and-drop website and funnel builder, email and SMS marketing, appointment scheduling, and a CRM to track leads and clients. It even throws in course-hosting capabilities and white-label options, letting you brand it as your own. 

For coaches and course sellers, this sounds like a dream—until you dig into the details. 

While it’s a beast at generating and converting leads, its e-learning features feel more like an afterthought compared to platforms built specifically for education, like Kajabi or Thinkific.

GoHighLevel Website Examples

Before we move forward, here are three live examples of sales funnel websites built with HighLevel.

GoHighLevel Example #1: AMZ Insiders

GoHighLevel Example #2: Quantumpreneur Academy

GoHighLevel Example #3: Entrepreneurs Circle

Here’s the full list of features and tools in GoHighLevel

Lead Generation & Sales Funnels

• Funnel & Landing Page Builder
• Opt-in Forms & Lead Capture
• Website Builder
• WhatsApp & Web Chat Widget
• Surveys & Lead Qualification Forms

AI-Powered Automation & Marketing

• AI Email & SMS Marketing
• AI-Powered Workflows
• Ringless Voicemail Drops

CRM & Sales Management

• CRM & Sales Pipeline
• Sales Pipeline Automation
• Task & Appointment Reminders

Course & Membership Site Hosting

• Membership Sites
• Drip Content Scheduling
• Client Portals
• Subscription & Tiered Pricing
• Stripe & PayPal Integration

Coaching & Appointment Scheduling

• AI Appointment Scheduling
• Google Calendar & Outlook Integration
• Automated Reminders & Rescheduling
• Call Tracking & Call Logs
• One-Click Zoom & Google Meet Integration

Post-Sale Engagement & Reputation Management

• Automated Review Requests
• Upsell & Cross-Sell Automation
• Client Retention Workflows
• Reputation Management Dashboard

E-Commerce & Paid Advertising Tools

• E-Commerce Store
• Built-In Ad Manager
• Facebook & Google Ads Reporting
• Affiliate Program Management
• Product Upsells & Order Bumps

GoHighLevel is also a powerful platform for agencies and service providers. Beyond using it for your own business, you can white-label GoHighLevel and resell it as your own software, providing lead generation, CRM, and automation solutions to clients.

For agencies, this means an entirely new revenue stream. 

Instead of just offering marketing services, you can sell a fully branded SaaS platform that your clients can use to grow their businesses. Coaches can even bundle GoHighLevel into their programs, providing clients with a done-for-you marketing automation system to help them generate leads and book calls.

Can You Build & Sell Courses on HighLevel? 

HighLevel isn’t a full Learning Management System (LMS)—let’s get that straight. It can host courses and memberships, but it’s more of a sales machine than an education hub. Here’s exactly what it can and can’t do for course creators and coaches.

What It Can Do For Course Creators

• Host Simple Content – Upload videos, PDFs, and files into a membership area.
• Drip Content – Release lessons on a schedule to keep students moving.
• Sell Bundled Offers – Package courses with coaching or community access.
• Run Memberships – Provide ongoing access to exclusive content, live calls, or coaching materials.
• Email & SMS Marketing – Automate emails, text messages, and follow-up sequences to keep students engaged.
• Lead Generation & CRM – Capture and nurture leads through sales funnels, forms, and automated workflows.

What It Can’t Do For Course Creators

• No Student Analytics – No way to track who’s finished what or how they’re progressing.
• No Quizzes or Certificates – No assessments or completion rewards built in.
• No Native Community Features – No built-in student discussion boards or forums.
• No Structured Student Experience – Courses don’t have a traditional module-and-lesson layout with an easy navigation sidebar.
• No Central Student Dashboard – Users don’t get a unified portal showing all courses, progress, or enrolled programs.
• No Live Class Hosting – You’ll need Zoom or another tool for real-time sessions.

I’m not yet saying whether you should or shouldn’t get GoHighLevel for selling courses. But this gives you a clear picture of its e-learning features and capabilities.

Why Coaches Or Course Creators Should Use HighLevel? Its Real Strength

HighLevel is a sales engine for your e-learning business. it’s built to help you attract, convert, and retain clients effortlessly. 

Once you have your course content or coaching offer ready and it’s time to attract customers, this platform has the tools you need.

• It helps you get clients, generate leads, and retain them with automation.
• You can sell high-ticket coaching and memberships while automating the entire client journey.
• If your main challenge is marketing, NOT course delivery, GoHighLevel is a powerful tool.

For example, if you’re selling a $5,000 mastermind program, GoHighLevel can capture leads through a webinar funnel, automate email follow-ups, and send personalized SMS reminders to increase conversions. 

Once clients enroll, it can manage appointment bookings, send automated onboarding emails, and keep them engaged with scheduled check-ins—all without you lifting a finger.

Without GoHighLevel, you need multiple integrated platforms to achieve this level of automation.

How Coaches & Agencies Can White-Label & Resell HighLevel

While GoHighLevel is an incredible tool for automating high-ticket coaching and course sales, it’s also a fully white-labeled platform that lets you create your own marketing software—without needing to build anything from scratch. 

Instead of just using GoHighLevel for yourself, you can resell it to businesses and entrepreneurs under your own brand, turning it into an additional revenue stream.

For coaches, this means offering a done-for-you automation system to help students implement what they learn. For agencies, it’s a way to sell marketing software alongside services—unlocking recurring revenue without building a platform from scratch.

Step 1: White-Label GoHighLevel As Your Own Software

GoHighLevel’s white-labeling feature lets you completely rebrand the platform with your own logo, colors, and domain. Instead of directing clients to GoHighLevel, you sell it as YOUR software, turning it into a branded marketing platform that looks like you built it yourself.

Once set up, your clients log in to a customized dashboard under your brand, where they can access lead generation, sales funnels, CRM, and automation tools—all managed under your name. The best part? GoHighLevel handles the backend, while you focus on selling.

For example, a real estate coach helping agents attract clients could offer a lead generation and automation tool branded as their own software. Instead of just coaching agents, they now sell them a tool that automates follow-ups, manages leads, and books appointments—creating an entirely new revenue stream.

Step 2: Set Up Automation for Clients

Once you’ve white-labeled GoHighLevel, you can set up pre-built automation workflows that your clients can use immediately. Instead of just selling coaching or digital products, you’re giving them a plug-and-play marketing system that handles lead generation, email follow-ups, and appointment scheduling.

For example, if you’re a high-ticket business coach, you can create a lead nurturing system inside GoHighLevel that includes automated email & SMS sequences, AI-powered follow-ups, and pre-built sales funnels. Your clients—whether they’re realtors, consultants, or agency owners—can simply plug in their business details and start generating leads instantly.

This makes your offer more valuable because clients aren’t just learning from you; they’re getting a ready-to-use automation system that grows their business. No technical setup required, no extra hiring—they just use the platform you provide.

Step 3: Charge Recurring Fees & Scale Like a SaaS Business

Unlike a traditional coaching model where you sell a one-time course or program, GoHighLevel lets you build a subscription-based business. Clients pay a monthly or annual fee to use your branded automation platform—creating stable, predictable income.

For example, instead of selling a one-time $2,000 coaching program, you bundle your coaching with access to your automation software for $297/month per client. If you onboard just 30 clients, that’s nearly $9,000/month in recurring revenue.

Even better, once you set up automated workflows and pre-built templates, there’s minimal maintenance—clients continue paying for access while your system runs on autopilot. This model allows coaches, consultants, and agencies to scale beyond one-time coaching calls or course sales, turning their expertise into a profitable SaaS business—without building software from scratch.

How HighLevel Automates the Sales Process For Courses & Coaches – Key Features & Tools

To help you understand exactly how GoHighLevel facilitates the sales and marketing of online courses, let’s walk through the typical customer journey of a high-ticket course or coaching client.

Each step in this process is fully automated with GoHighLevel’s built-in features, eliminating manual work, while replacing multiple tools at the same time.

Step 1: Lead Generation & Capture

The first step in selling coaching programs or courses is attracting the right audience and turning visitors into qualified leads. GoHighLevel streamlines this with its drag-and-drop funnel builder, allowing you to build high-converting landing pages and opt-in forms without relying on tools like ClickFunnels.

When a potential client lands on your coaching or course signup page, they see a headline, video introduction, and an opt-in form offering a free guide, mini-course, or consultation. 

If they hesitate, GoHighLevel’s built-in WhatsApp and web chat integrations allow them to ask questions instantly, removing doubts and increasing conversions.

Once they sign up, GoHighLevel’s CRM captures their details and automatically segments them using surveys and qualification forms. This ensures low-intent leads enter a nurturing sequence while high-intent prospects get fast-tracked to a sales call.

The best part? This entire process is automated—from capturing leads to qualification—so you only engage with the most promising prospects, saving hours of manual filtering and improving sales efficiency.

Step 2: AI-Powered Lead Nurturing & Automation

Once a lead enters your system, GoHighLevel’s multi-channel automation takes over, ensuring they stay engaged and don’t fall through the cracks. The platform instantly sends a personalized email or SMS, reminding them about your offer and nudging them toward the next step. If they don’t respond, the Missed Call Text Back feature automatically follows up via text, keeping the conversation active without manual effort.

For leads showing interest, GoHighLevel’s AI-powered appointment scheduler eliminates friction by allowing them to book a call instantly—no back-and-forth emails. The system syncs with your calendar, automatically detecting availability and reducing no-shows by sending reminders via email and SMS.

GoHighLevel also tracks lead behavior—if someone opens an email, clicks a link, or interacts with your content, custom workflows are triggered. Engaged leads get priority follow-ups, while less active ones enter a long-term nurture sequence, receiving strategic content over time.

Because everything is automated, GoHighLevel ensures every lead gets the right message at the right time, warming them up until they’re ready to buy. 

You focus only on serious prospects, while the system handles repetitive follow-ups, increasing conversions effortlessly.

Step 3: CRM & Sales Pipeline Automation

Once leads start engaging, GoHighLevel’s visual CRM pipeline tracks their status in real time, replacing outdated spreadsheets or third-party tools like HubSpot and Pipedrive. Every lead moves through clearly defined stages—New Lead, Engaged, Booked Call, Closed Deal—so you always know exactly where each prospect stands in your sales process.

What makes this system powerful is GoHighLevel’s AI-driven workflows. If a lead opens an email, clicks a link, replies to a message, or books a call, the system automatically updates their status and adjusts the follow-up sequence. 

For example, if someone schedules a consultation, GoHighLevel immediately triggers a reminder sequence via SMS and email, significantly reducing no-shows and keeping prospects engaged.

With two-way SMS and email automation, you can hold real-time conversations with leads. If someone asks a question or requests more details, GoHighLevel routes their message to your inbox, ensuring fast and personalized responses.

By automating lead tracking, follow-ups, and engagement, GoHighLevel prevents potential clients from slipping through the cracks. Instead of manually managing every interaction, you focus on closing deals, while the system ensures a seamless, high-converting sales process.

Step 4: Coaching & Course Delivery

Once a client signs up, GoHighLevel provides a membership portal where they can access pre-recorded lessons, PDFs, workbooks, and coaching materials. While it’s not a full-featured Learning Management System (LMS), it does allow you to drip content over time, ensuring clients move through your program at the right pace instead of consuming everything at once.

For seamless transactions, GoHighLevel integrates with Stripe, enabling one-time purchases, recurring subscriptions, and installment payments. This eliminates the need for third-party checkout tools, ensuring a frictionless sign-up experience. Once a payment is made, access to the course or membership area is automatically granted, reducing administrative work.

To keep clients engaged, GoHighLevel automates reminders via email and SMS for new content, live coaching sessions, or upcoming program milestones. If you run live coaching calls or Q&A sessions, Zoom or Google Meet links can be automatically generated and sent, ensuring attendees never miss an event.

By combining content hosting, payment processing, and automated client engagement, GoHighLevel allows coaches and course creators to focus on delivering high-value content, rather than manually managing access, payments, and reminders. While it lacks advanced student tracking, it’s effective for selling high-ticket coaching programs and memberships.

Step 5: Post-Sale Engagement & Reputation Management

The relationship with your client doesn’t end after they purchase. GoHighLevel ensures ongoing engagement, retention, and long-term business growth. One of its standout features is automated review requests, which prompt satisfied clients to leave testimonials or Google reviews. These positive reviews build trust and social proof, making future sales easier and increasing your credibility as a coach or course creator.

To maximize client lifetime value, GoHighLevel’s upsell and cross-sell automation identifies the perfect opportunities to offer additional coaching, premium memberships, or advanced training. For example, once a client completes a six-week coaching program, they can automatically receive a personalized email sequence promoting an exclusive mastermind or high-ticket one-on-one coaching package.

Clients also gain access to a dedicated portal where they can revisit past content, schedule future sessions, and receive ongoing support. This ensures they stay engaged beyond the initial program, reducing churn and keeping them connected to your brand.

By automating client follow-ups, reputation management, and strategic upselling, GoHighLevel turns a one-time sale into a long-term, scalable business model—all without requiring extra manual effort. It helps you nurture repeat customers, transforming satisfied clients into long-term advocates for your brand.

GoHighLevel Pricing Plans & Free Trial (2026) | How Much Does It Cost?

HighLevel offers three different premium plans for individuals, agencies, and resellers. Each plan comes with a 14-day free trial (a credit card is required).

Plan	Price (USD/month)	Key Features
Starter	$97	– Full CRM & pipeline management – Online booking & calendar – Website & funnel builder – Social media calendar – Unlimited users & contacts – Up to 3 sub-accounts
Unlimited	$297	– Everything in Starter – API access for integrations – Unlimited sub-accounts – White-labeled desktop app – Custom domains & branding
SaaS Pro	$497	– Everything in Unlimited – Resell HighLevel as your own SaaS – Custom pricing & billing for clients – White-label mobile app – Dedicated support & API access

Each plan comes with:

• Unlimited contacts and users
• Full-feature CRM and automation suite
• 14-day free trial — no commitments

When evaluating GoHighLevel’s pricing, don’t just look at the monthly fee, consider how many other tools it replaces. 

Instead of paying separately for ClickFunnels, Calendly, ActiveCampaign, Pipedrive, and Kajabi, GoHighLevel gives you sales funnels, CRM, automation, email marketing, and membership hosting all in one.

If you run a coaching business, agency, or high-ticket course, this all-in-one platform can be a cost-efficient choice.

Why Not Choose Kajabi As A GoHighLevel Alternative?

It makes sense that GoHighLevel has superior marketing and automation features compared to Thinkific or even ClickFunnels. So, you might consider compromising on course features to get the best sales automation.

But why make that trade-off when Kajabi offers excellent course creation features and strong marketing tools? 

Wouldn’t Kajabi be a natural alternative, giving you both without sacrificing either?

Where Kajabi Excels Over GoHighLevel

Kajabi is the best all-in-one platform for e-learning with superior course experience and e-learning features. It offers:

• A real LMS with structured course modules, quizzes, and certificates
• A polished student dashboard with easy navigation for lessons and progress tracking
• Built-in community features for discussions, unlike GoHighLevel
• A mobile app so students can learn anywhere

Plus, Kajabi isn’t weak in sales and automation either—it has:

• Email marketing & automation
• Sales funnels & pipelines
• Landing pages & checkout tools

Where GoHighLevel Wins

While Kajabi provides solid marketing tools, it doesn’t match GoHighLevel’s ability to automate high-ticket sales at scale. GoHighLevel is built for automating the entire client journey—from lead generation to nurturing, follow-ups, and retention.

If your goal is to sell high-ticket coaching or courses through scalable automated funnels, GoHighLevel is the superior tool because of its

• Highly sophisticated AI-powered sales funnels
• AI-powered lead nurturing that adapts to prospect behavior
• Complex multi-channel automation (email, SMS, WhatsApp, AI chatbots)
• A CRM designed to track and convert leads into paying clients
• Automated appointment booking and sales pipelines

Is GoHighLevel Worth It For Coaches Or Online Course Sellers in 2026?

Don’t think of GoHighLevel as a learning or all-in-one course platform like Kajabi—because it isn’t. 

Instead, it’s a sales and marketing automation engine that opens endless possibilities for attracting leads, nurturing clients, and automating customer engagement without you actively spending time on it.

In my opinion, GoHighLevel is only worth it for high-ticket course sellers or coaches who need a dedicated sales and automation system. It replaces multiple tools and integrates everything into one powerful platform, allowing you to scale efficiently.

However, I do NOT recommend using it as your primary course platform. The best way to leverage it is to pair it with Thinkific, which I consider the best online course platform. This combination gives you advanced course creation tools with GoHighLevel’s superior marketing automation.

The other alternative is Kajabi, which provides excellent course features and solid marketing tools in one platform. While it can’t match GoHighLevel’s sales automation, it’s a strong middle-ground option for creators who want both structured course delivery and built-in marketing.

But remember this.

GoHighLevel is for marketers ready to scale. It’s not for beginners or for course creators and coaches who are still figuring out their core offer. If you’re serious about high-ticket, scalable growth, it’s one of the best marketing engines you can invest in.

Frequently Asked Questions (FAQs)

Can I integrate GoHighLevel with Thinkific or other LMS platforms?
Yes, via Zapier or webhooks, you can connect GoHighLevel with platforms like Thinkific to automate enrollments, tagging, and follow-ups.

Is there a mobile app for GoHighLevel users or clients?
Yes, GoHighLevel offers a branded mobile app (on the SaaS plan) that you can customize for your clients or students.

Does GoHighLevel support affiliate marketing for courses or coaching programs?
Yes, it has built-in affiliate management features to let you track referrals and offer payouts.

Can GoHighLevel handle VAT, GST, or regional tax settings for international sales?
No native tax management is built in. You’d need to handle taxes manually or integrate with external tools for compliance.

How steep is the learning curve for GoHighLevel?
It’s moderate to high. The platform is powerful but takes time to set up properly—especially if you’re new to automation or CRMs.

Can I import my contacts and email list from another tool like Mailchimp or ConvertKit?
Yes, you can import contacts via CSV and create segmented email lists inside GoHighLevel.

Does GoHighLevel have funnel templates for coaches or course creators?
Yes, it includes pre-built templates for lead generation, webinar funnels, and sales pages that you can customize.

How secure is client or student data inside GoHighLevel?
GoHighLevel uses industry-standard encryption and offers 2FA, but it’s your responsibility to follow data privacy best practices.

Is GoHighLevel suitable for group coaching programs?
Yes, you can set up automated onboarding, reminders, and access to shared content areas. However, there’s no native group chat or forum.

Can I create multiple membership tiers or bundles inside GoHighLevel?
Yes, you can structure offers with different access levels, pricing, and bundled content using the membership and product features.