TL;DR: What Is The Best Landing Page Software? (2026)
Landing page software lets you build pages that turn visitors into subscribers and customers, without a designer or developer. For most online course creators, Swipe Pages is the best overall choice. It starts at $29/month on annual billing and puts no cap on pages or conversions.
My top picks
1. Swipe Pages (Best Overall): Among the most user-friendly and affordable landing page builders, with fast AMP pages, an AI builder, and unlimited pages on every plan.
2. Leadpages (Best For Beginners): A rebuilt, AI-first builder that creates pages from a prompt and adds A/B testing without a steep learning curve.
3. Carrd (Best Free Option): A simple one-page builder with a free plan and paid plans that cost less per year than most tools charge per month.
4. Unbounce (Best For Advanced Users): A conversion optimization platform with AI traffic routing, built for serious marketers who run paid campaigns.
5. HubSpot (Best With A Built-In CRM): A free landing page builder tied to a CRM, so every lead lands in the same place as your email and sales tools.
I also cover Instapage, Landingi, Wix, ClickFunnels, and HighLevel in this article.
Most of these tools offer a free trial or a free plan. Test two or three before you commit.
Your landing page design and performance are critical to your online course sales.
Thanks to modern landing page software, you no longer need to hire expensive designers to create high-converting landing pages.
You can sign up for any landing page builder and use its drag and drop editor to create any kind of custom landing page you want.
And the tools have changed a lot. Most of them now write and design a first draft for you with AI, so you start from a working page and edit from there.
In this article, I’ll share some of the best landing page software for generating leads and customers for digital products and help you choose the most suitable tool for your business.
Let’s get started.
What Is a Landing Page Builder?
A landing page builder is a user-friendly tool that allows you to create attractive custom landing pages for your online marketing campaigns without coding or designing skills.
Unlike regular websites, most great landing pages have one goal, which is to convert traffic into subscribers and leads. This is why most landing page builders come with all the features to maximize your conversion rates.
Modern landing page builders provide fully customizable and ready-to-use website and landing page templates. They use drag and drop editors with different content blocks that you can use to modify your landing pages in any way you want.
Many good landing page builders offer custom domain names, analytics, heat maps, A/B testing, AI copywriting, and other advanced features.
In addition, these tools integrate with email marketing tools, lead generation apps, online course platforms, webinar platforms, and payment gateways to help you reach your target audience and create impactful marketing and sales campaigns.
You can use many landing page builders as sales funnels to create responsive squeeze pages, long-form sales pages, video landing pages, signup forms, and pop-ups for your lead generation campaigns.
Creating new landing pages has never been easier with so many landing page tools to choose from.
The Best Landing Page Software Compared
Here’s a quick side-by-side view of all ten tools before we look at each one.
| Tool | Best For | AI Features | A/B Testing | Starting Price | Free Plan Or Trial |
|---|---|---|---|---|---|
| Leadpages | Beginners and course sellers | AI page creation, AI traffic routing, MCP server | From the Grow plan | $40/mo on annual billing. HTML Pub from $4/mo | 7-day free trial |
| Instapage | Teams running paid ad campaigns | AI content for headlines and copy | From the Optimize plan | $79/mo on annual billing | 14-day free trial |
| Unbounce | Advanced marketers | AI copywriting, Smart Traffic, MCP server | From the Experiment plan | $22/mo on annual billing | 14-day free trial |
| Swipe Pages | Best overall value | Swipe Genie AI builder | From the Marketer plan | $29/mo on annual billing | 14-day free trial |
| Landingi | Large template library and AI generation | Lunar AI page generator, AI insights | From the Optimize plan | $29/mo | 14-day free trial |
| Wix | A full website plus landing pages | AI website builder | Not built in | $17/mo on a yearly plan | Free plan |
| ClickFunnels | Complete sales funnels | AI writing tools | Included | $81/mo on annual billing | Free trial |
| Carrd | Simple one-page sites on a tiny budget | None that I’ve found | No | $9 a year | Free plan |
| HubSpot | Businesses that want a built-in CRM | AI copywriting tools | On higher editions | Free | Free plan |
| HighLevel | Coaches and agencies that want funnels with a CRM | Funnel AI, Content AI, and AI agents | Split testing in the funnel builder | $81/mo on annual billing | 14-day free trial |
The Best Landing Page Tools For Selling Digital Products
Let’s jump right into the best landing page software and evaluate their features, pricing, and pros & cons.
1. Leadpages
- Starting price: $40/month on annual billing ($50 monthly). HTML Pub publishing plans start at $4/month.
If you’re looking for an intuitive and affordable landing page builder, Leadpages should be top of your list. It is among the most popular landing page builders and lets you create all your landing pages for various types of marketing campaigns.
Leadpages has been rebuilt from the ground up, and the product you sign up for today is very different from the one I first reviewed. You describe the page you want, and its AI builds a first version that you then edit. Every plan comes with monthly AI credits for this.
One of Leadpages’ biggest strengths is still its template library, which now has more than 200 templates. They are responsive, so each page adjusts to the visitor’s device.
The Leadpages plans also add conversion tools the old product never had. You get A/B testing from the Grow plan, and the Optimize plan adds Smart Traffic, which uses AI to send each visitor to the best-performing version, along with heatmaps.
It also has an MCP server, so you can create and edit pages from an AI assistant such as Claude or ChatGPT.
You can take payments through an in-page Stripe checkout. Keep in mind that Leadpages has no email marketing of its own, so it sends leads to your email tool through integrations.
Plus, it works alongside all the leading online course platforms, allowing you to attract email subscribers and capture leads for your digital products.
Overall, if you’re looking for value for money, Leadpages is an excellent option.
Leadpages Pricing And Free Trial
Leadpages now sells two product lines. HTML Pub is a low-cost publishing layer for building and hosting pages. The Leadpages plans (Grow, Optimize, and Scale) add A/B testing and optimization. Every plan comes with a 7-day free trial, and you need a credit card to start it. Leadpages quotes higher prices for the same plans elsewhere on its site, so confirm the price at checkout.
| Plan | Billed monthly | Billed annually (per month) | Transaction fee | Key limits |
|---|---|---|---|---|
| HTML Pub Starter | $5 | $4 | 0% | 5 pages, 1 custom domain |
| HTML Pub Pro | $15 | $12 | 0% | 25 pages, 1 custom domain, 1 blog |
| HTML Pub Business | $25 | $20 | 0% | 50 pages, 2 custom domains, 2 blogs |
| Grow | $50 | $40 | 0% | Unlimited pages and traffic, 4 domains |
| Optimize | $100 | $80 | 0% | Unlimited pages and traffic, 6 domains |
| Scale | $200 | $160 | 0% | Unlimited pages and traffic, 10 domains |
Leadpages Features By Plan
| Feature | HTML Pub Starter | HTML Pub Pro | HTML Pub Business | Grow | Optimize | Scale |
|---|---|---|---|---|---|---|
| Pages | 5 | 25 | 50 | Unlimited | Unlimited | Unlimited |
| Custom domains | 1 | 1 | 2 | 4 | 6 | 10 |
| Blogs | 0 | 1 | 2 | 3 | 5 | 10 |
| AI credits per month | 4,000 | 12,000 | 20,000 | 40,000 | 80,000 | 160,000 |
| AI page creation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B testing | ✗ | ✗ | ✗ | Yes, 2 variants | Yes, 4 variants | Yes, 4 variants |
| Dynamic text replacement | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| Lead enrichment | ✗ | ✗ | ✗ | ✓ | ✓ | ✓ |
| Smart Traffic (AI routing) | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Heatmaps | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Auto-personalization | ✗ | ✗ | ✗ | ✗ | ✓ | ✓ |
| Full auto-optimization | ✗ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Active integrations | – | – | – | 5 | 10 | 25 |
| Team seats | – | – | – | 0 | 3 | 10 |
| Email marketing | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
Leadpages Pros And Cons
| Pros | Cons |
|---|---|
| Intuitive and beginner-friendly page builder | No built-in email marketing or automation |
| AI page creation on every plan | A/B testing needs the Grow plan or higher |
| 200+ landing page templates for all industries | The free trial lasts 7 days and needs a credit card |
| MCP server for building pages from AI assistants | Pricing on the site is inconsistent |
2. Instapage
- Starting price: $79/month on annual billing ($99 monthly)
If you’re looking for a world-class landing page builder that allows you to create stunning personalized landing pages without needing a professional designer, Instapage is an excellent option.
It comes with 200+ responsive landing page templates suitable for various industries and verticals. Its drag and drop builder offers all the fundamental page building blocks along with advanced features such as reusable blocks and forms, popups, sticky bars, and custom code.
Instapage is a highly collaborative landing page builder that allows you and your team members to discuss design elements, brainstorm ideas, and collectively improve landing page designs with comments placed right on the page.
It has added AI as well. Its AI content tool writes headlines, paragraphs, and calls to action, and it can produce copy variations for your A/B tests.
Where Instapage really stands apart is advertising. Its higher plans let you match a unique landing page to each ad and audience, which is why it suits teams that spend heavily on paid traffic.
Overall, Instapage is a sophisticated landing page builder ideal for creating marketing campaigns for growing businesses and large enterprises.
Instapage Pricing And Free Trial
Instapage has three plans. Create covers the builder, templates, AI content, and collaboration. Optimize adds server-side A/B testing, multi-step forms, and dynamic text replacement. Convert is a custom plan with heatmaps and ad-to-page personalization. Each plan has a monthly visitor limit, and you can try Instapage with a 14-day free trial.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Create | $99 | $79 | 15,000 unique monthly visitors |
| Optimize | $199 | $159 | 30,000 unique monthly visitors |
| Convert | Custom | Custom | Custom visitor volume |
Instapage Features By Plan
| Feature | Create | Optimize | Convert |
|---|---|---|---|
| Unique monthly visitors | 15,000 | 30,000 | Custom |
| Pages, conversions, and contacts | Unlimited | Unlimited | Unlimited |
| Drag-and-drop builder with 200+ templates | ✓ | ✓ | ✓ |
| Reusable blocks and forms | ✓ | ✓ | ✓ |
| Popups and sticky bars | ✓ | ✓ | ✓ |
| AI content | ✓ | ✓ | ✓ |
| Real-time visual collaboration | ✓ | ✓ | ✓ |
| Contacts and email | ✓ | ✓ | ✓ |
| Server-side A/B testing | ✗ | ✓ | ✓ |
| Multi-step forms and scheduling | ✗ | ✓ | ✓ |
| Dynamic text replacement | ✗ | ✓ | ✓ |
| Ad-to-page personalization (AdMap) | ✗ | ✗ | ✓ |
| Heatmaps | ✗ | ✗ | ✓ |
| Global blocks and root domain publishing | ✗ | ✗ | ✓ |
| Dedicated success manager | ✗ | ✗ | ✓ |
Instapage Pros And Cons
| Pros | Cons |
|---|---|
| World-class landing page builder with numerous options | Expensive compared to other similar tools |
| 200+ responsive and professionally designed templates | A/B testing is missing from the entry plan |
| Real-time visual collaboration for teams | Plans cap your monthly visitors |
| Server-side A/B testing and AI content | Heatmaps and ad personalization need the custom plan |
3. Unbounce
- Starting price: $22/month on annual billing ($29 monthly)
Unbounce is an AI-powered landing page builder and conversion optimization tool that allows you to set up high-converting, professional-looking landing pages, opt-in forms, and pop-ups without any designing or coding skills.
It is a sophisticated tool that offers much more than simple landing page design.
Its drag and drop builder gives you precise control over every element, and its AI copywriting tool drafts headlines and page copy for you. You also get more than 100 templates to start from.
Unbounce’s other strength is optimization. Its AI-driven Smart Traffic feature automatically sends each visitor to the landing page variant most likely to convert, and its reporting shows you how your pages perform against others in your industry.
Unbounce has also become easier to get into. A new Starter plan lets you launch your first few pages at a much lower price, and an MCP server on every plan connects Unbounce to AI assistants like Claude and ChatGPT.
If you sign up through our referral link, Unbounce has offered 20% off your first three months, so check for that discount at checkout.
Overall, Unbounce is a great landing page builder for serious marketers looking to grow and scale their campaigns.
Unbounce Pricing And Free Trial
Unbounce now offers four self-serve plans. Starter covers 5 pages for small traffic volumes. Build adds unlimited pages, popups, sticky bars, and AI copywriting. Experiment adds unlimited A/B testing, and Optimize adds AI traffic optimization. Every plan includes unlimited conversions, and all of them come with a 14-day free trial that needs no credit card.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Starter | $29 | $22 | 5 pages, 500 visitors a month, 1 user, 1 root domain |
| Build | $99 | $74 | Unlimited pages, 20,000 visitors a month, 1 user, 1 root domain |
| Experiment | $149 | $112 | 30,000 visitors a month, 3 users, 2 root domains |
| Optimize | $249 | $187 | 50,000 visitors a month, 5 users, 3 root domains |
| Concierge | Custom | Custom | From 100,000 visitors a month, 15 users, 5 root domains |
Unbounce Features By Plan
| Feature | Starter | Build | Experiment | Optimize | Concierge |
|---|---|---|---|---|---|
| Pages | 5 | Unlimited | Unlimited | Unlimited | Unlimited |
| Monthly visitors | 500 | 20,000 | 30,000 | 50,000 | From 100,000 |
| Users | 1 | 1 | 3 | 5 | 15 |
| Root domains | 1 | 1 | 2 | 3 | 5 |
| Unlimited conversions and 100+ templates | ✓ | ✓ | ✓ | ✓ | ✓ |
| MCP server | ✓ | ✓ | ✓ | ✓ | ✓ |
| Popups and sticky bars | ✗ | ✓ | ✓ | ✓ | ✓ |
| AI copywriting | ✗ | ✓ | ✓ | ✓ | ✓ |
| Custom code and 1,000+ integrations | ✗ | ✓ | ✓ | ✓ | ✓ |
| Unlimited A/B testing | ✗ | ✗ | ✓ | ✓ | ✓ |
| Dynamic text replacement | ✗ | ✗ | ✓ | ✓ | ✓ |
| AI traffic optimization (Smart Traffic) | ✗ | ✗ | ✗ | ✓ | ✓ |
| Dedicated success manager | ✗ | ✗ | ✗ | ✗ | ✓ |
Unbounce Pros And Cons
| Pros | Cons |
|---|---|
| World-class drag & drop landing page builder | Not ideal for beginner marketers, non-technical users, and course creators with limited landing page needs |
| AI copywriting and AI traffic optimization | A/B testing starts on the third plan |
| MCP server on every plan | The Starter plan allows only 500 visitors a month |
| 1,000+ integrations with payment gateways and business apps | Has a learning curve |
| Unlimited conversions on every plan | Visitor limits apply to every plan |
4. Swipe Pages
- Starting price: $29/month on annual billing ($39 monthly)
Swipe Pages is among the most user-friendly and affordable landing page builders on this list. It made a name for itself because of its world-class page builder and outstanding landing page templates.
Swipe Pages allows you to create fully responsive and high-performance landing pages for all kinds of marketing goals. In addition, it builds on AMP technology, which makes pages load almost instantly on a phone.
Its page builder allows you to customize every aspect of a landing page and offers drag and drop blocks such as forms, tables, carousels, pop-ups, testimonials, and multimedia.
It now has an AI builder called Swipe Genie. Every plan includes monthly AI credits that you can use to research, build, and edit landing pages.
What I like most is that Swipe Pages doesn’t limit your success. Every plan includes unlimited landing pages, unlimited funnels, and unlimited conversions.
You can also sell directly from a page with Stripe, PayPal, or Razorpay checkout, which is handy for a low-priced course or one of your digital downloads.
It integrates with various marketing and business applications and offers SSL hosting for your landing pages.
In short, Swipe Pages is an excellent landing page builder equally effective for beginners and experienced course sellers.
Swipe Pages Pricing And Free Trial
Swipe Pages offers three affordable subscription plans for individuals, experienced marketers, and agencies. All plans include unlimited landing pages, unlimited conversions, templates, analytics, and integrations. The plans differ by monthly traffic, custom domains, and AI credits. Server-side A/B testing and dynamic text replacement start on the Marketer plan. All plans come with a 14-day free trial that needs no credit card.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Startup | $39 | $29 | 20,000 visitors a month, 1 custom domain |
| Marketer | $89 | $69 | 50,000 visitors a month, 5 custom domains |
| Agency | $199 | $149 | 500,000 visitors a month, unlimited custom domains |
Swipe Pages Features By Plan
| Feature | Startup | Marketer | Agency |
|---|---|---|---|
| Monthly visitors | 20,000 | 50,000 | 500,000 |
| Custom domains | 1 | 5 | Unlimited |
| Landing pages, funnels, and conversions | Unlimited | Unlimited | Unlimited |
| AI credits a month (Swipe Genie) | 4,200 | 8,400 | 21,000 |
| AMP pages and Smart Pages | ✓ | ✓ | ✓ |
| Checkout with Stripe, PayPal, or Razorpay | ✓ | ✓ | ✓ |
| Multi-step forms and lead magnet delivery | ✓ | ✓ | ✓ |
| Server-side A/B testing | ✗ | ✓ | ✓ |
| Dynamic text replacement | ✗ | ✓ | ✓ |
| Client subaccounts and team members | ✗ | 5 | Unlimited |
| Global blocks, scripts, and webhooks | ✗ | ✗ | ✓ |
Swipe Pages Pros And Cons
| Pros | Cons |
|---|---|
| Among the most intuitive landing page tools | No heatmaps |
| Affordable pricing plans for individual course creators | A/B testing is missing from the entry plan |
| Unlimited pages, funnels, and conversions on every plan | The entry plan covers a single custom domain |
| Stripe, PayPal, and Razorpay checkout | Limited user analytics |
| Multi-step forms and lead magnet delivery |
5. Landingi
- Starting price: $29/month
Landingi is another modern landing page builder designed to help non-technical users create stunning landing pages without any design skills.
It offers 400+ responsive landing page templates for dozens of different industries and allows you to fully customize them using its drag & drop page builder.
Landingi has moved further into AI than most tools on this list. Its Lunar generator turns a short brief into a complete landing page, and AI assistants help with copy and images. On higher plans, Solis AI Insights reviews how your pages perform.
Landingi offers an excellent user experience, making it ideal for beginners and experienced marketers alike. Plus, it allows users to run A/B tests, manage leads, add pop-ups, build funnels, and integrate landing pages with other tools such as WordPress and email marketing tools.
Overall, Landingi is a strong choice if you want a large template library and AI page generation in one tool.
Landingi Pricing And Free Trial
Landingi has replaced its old Lite and Professional plans. The entry plan is now Build, which includes 10 active landing pages and the AI page generator. The Optimize plan adds server-side A/B testing and AI insights, and Scale adds an MCP server and client sub-accounts. Every plan comes with a 14-day free trial. Paying yearly saves you more than two months.
| Plan | Billed monthly | Key limits |
|---|---|---|
| Build | $29 | 10 active landing pages, 2,000 visits a month, 1 custom domain |
| Optimize | $149 | 100 active landing pages, 30,000 visits a month, 3 custom domains |
| Scale | $299 | Unlimited landing pages, 100,000 visits a month, 10 custom domains |
| Enterprise | $1,499 | Unlimited landing pages, 1M+ visits a month, 100 custom domains |
Landingi Features By Plan
| Feature | Build | Optimize | Scale | Enterprise |
|---|---|---|---|---|
| Active landing pages | 10 | 100 | Unlimited | Unlimited |
| Visits a month | 2,000 | 30,000 | 100,000 to 500,000 | 1M+ |
| Custom domains | 1 | 3 | 10 | 100 |
| Users | 5 | 10 | Unlimited | Unlimited |
| AI credits a month | 2,500 | 10,000 | 20,000 | 60,000 |
| Lunar AI page generator and AI assistants | ✓ | ✓ | ✓ | ✓ |
| 400+ templates, forms, and integrations | ✓ | ✓ | ✓ | ✓ |
| Server-side A/B testing | ✗ | ✓ | ✓ | ✓ |
| Solis AI Insights and EventTracker | ✗ | ✓ | ✓ | ✓ |
| E-commerce Hub and Smart Sections | ✗ | ✓ | ✓ | ✓ |
| Orbit MCP server | ✗ | ✗ | ✓ | ✓ |
| Programmatic landing pages and client sub-accounts | ✗ | ✗ | ✓ | ✓ |
| Enterprise SSO and dedicated account manager | ✗ | ✗ | ✗ | ✓ |
Landingi Pros And Cons
| Pros | Cons |
|---|---|
| Speedy and user-friendly page builder | Its entry plan allows only 2,000 visits a month |
| 400+ templates and an AI page generator | A/B testing needs the Optimize plan, which costs far more |
| Cloud hosting with SSL and custom domains | AI features draw on monthly credits |
| Wide range of third-party integrations |
6. Wix
- Starting price: $17/month on a yearly plan, with a free plan to start
Wix is among the world’s most popular website builders, ideal for users with limited designing or coding skills looking to build a website. It also happens to be a great landing page builder for the same reasons, at least for basic landing pages.
Unlike the other platforms we’ve discussed so far, Wix is a proper website hosting service that comes with a complete suite of website building and marketing tools. Its drag and drop landing page builder comes as a part of its subscription plans, along with many other features.
Wix stands out because of its outstanding website and landing page templates designed for professionals, creative artists, technical users, and eCommerce stores. It now offers more than 2,000 templates, and you can add or remove any content block using its page builder.
Wix has also added an AI website builder. You describe your site in a prompt, the AI creates it, and you refine the details with drag and drop.
As a leading website platform, Wix also integrates with numerous marketing and business applications, payment processors, and analytics tools.
Overall, if you’re looking for an easy-to-use website hosting solution that also allows you to build landing pages at scale, Wix is an excellent option to consider.
Wix Pricing And Free Trial
Wix has a free plan, which lets you build and publish a page with Wix branding and no custom domain. To connect your own domain, you need a paid plan. Light is the entry plan, Core adds basic selling tools, and Business is the one Wix recommends. The prices shown are per month on a yearly subscription, and they vary by location.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Free | Free | Free | Wix branding, no custom domain |
| Light | – | $17 | Custom domain, basic site |
| Core | – | $29 | Adds basic eCommerce and marketing |
| Business | – | $39 | 100 GB storage, 10 site collaborators |
| Business Elite | – | $159 | For scaling businesses |
Wix Features By Plan
| Feature | Free | Light | Core | Business | Business Elite |
|---|---|---|---|---|---|
| Custom domain | ✗ | ✓ | ✓ | ✓ | ✓ |
| Remove Wix branding | ✗ | ✓ | ✓ | ✓ | ✓ |
| AI website builder and 2,000+ templates | ✓ | ✓ | ✓ | ✓ | ✓ |
| Accept payments | ✗ | ✗ | ✓ | ✓ | ✓ |
| Free domain for 1 year | ✗ | ✓ | ✓ | ✓ | ✓ |
| 24/7 customer care | ✓ | ✓ | ✓ | ✓ | ✓ |
Wix Pros And Cons
| Pros | Cons |
|---|---|
| Easy to use builder with all the necessary options and building blocks | Not a dedicated landing page builder like Leadpages or Unbounce |
| Free plan and beginner-friendly pricing | No built-in A/B testing that I’ve found |
| AI website builder and 2,000+ templates | Limited lead generation features |
| Wide range of integrations | Not suitable for advanced users |
7. ClickFunnels
- Starting price: $81/month on annual billing ($97 monthly)
ClickFunnels is a complete lead generation and sales funnel-building tool for marketers promoting digital products, online courses, and membership programs. That makes it much more than a landing page builder.
Unlike other landing page software, ClickFunnels allows you to create complete marketing campaigns consisting of multiple landing pages for different stages of the funnel.
So, instead of using it as a standalone landing page tool, you can use ClickFunnels to fully manage your course launch campaign with its marketing and lead generation features.
Its landing page builder has powerful drag & drop features allowing you to create any kind of landing page. In addition, it comes with pre-designed landing pages and funnels for all sorts of marketing campaigns.
ClickFunnels has grown well beyond pages. Every plan now includes email marketing, automations, a checkout with order bumps and upsells, basic courses, and AI writing tools with a monthly word allowance.
Other valuable features include A/B testing, user analytics, and integration with a wide range of business applications.
Overall, ClickFunnels makes sense if you want funnels, checkout, and follow-up in one system and you’re willing to pay for it. Read my ClickFunnels review for a closer look.
ClickFunnels Pricing And Free Trial
ClickFunnels has dropped its old Basic, Pro, and Funnel Hacker plans. It now sells Launch, Scale, Optimize, and Dominate, and the plans differ mainly by contacts, emails, team seats, and courses. It offers a free trial and a 30-day money-back guarantee. The top plan is billed annually only. This setup suits digital product launches with multiple landing pages and funnels.
| Plan | Billed monthly | Billed annually (per month) | Transaction fee | Key limits |
|---|---|---|---|---|
| Launch | $97 | $81 | 0% | 10,000 contacts, 3 courses |
| Scale | $197 | $164 | 0% | 75,000 contacts, 6 courses |
| Optimize | $297 | $248 | 0% | 150,000 contacts, 10 courses |
| Dominate | – | – | 0% | 400,000 contacts, 20 courses |
ClickFunnels Features By Plan
| Feature | Launch | Scale | Optimize | Dominate |
|---|---|---|---|---|
| Funnels | Unlimited | Unlimited | Unlimited | Unlimited |
| Contacts | 10,000 | 75,000 | 150,000 | 400,000 |
| Emails per month | 50,000 | 300,000 | 750,000 | 1.2 million |
| Courses | 3 | 6 | 10 | 20 |
| Workspaces | 1 | 5 | 10 | 20 |
| Team members | 2 | 5 | 10 | 20 |
| Custom domains | 5 | Unlimited | Unlimited | Unlimited |
| AI tools (words) | 1 million | 2 million | 5 million | 10 million |
| Email, automations, landing pages, Payments AI | ✓ | ✓ | ✓ | ✓ |
| Custom code editor | ✗ | ✓ | ✓ | ✓ |
| Webhooks & full API access | ✗ | ✓ | ✓ | ✓ |
| Affiliate Center | ✗ | ✗ | ✓ | ✓ |
| Support | Standard | Priority + live chat | Priority + live chat | VIP |
ClickFunnels Pros And Cons
| Pros | Cons |
|---|---|
| A one-stop solution for digital product launches | Not a beginner-friendly product, with several advanced features |
| Powerful drag and drop landing page and funnel builder | Expensive if you only need landing pages |
| Email, automations, and checkout included on every plan | Lacks the fine design control found in dedicated landing page builders |
| A vast support community of ClickFunnels users |
8. Carrd
- Starting price: $9 a year, with a free plan to start
Carrd is the simplest tool on this list, and that is exactly why so many people recommend it. It builds one-page sites, which makes it a natural fit for a landing page, a waitlist page, or a simple page for a lead magnet.
It is also by far the cheapest. Carrd charges by the year, and its paid plans cost less for twelve months than most landing page builders charge for one.
The free plan lets you build up to three sites with Carrd branding. The Pro Standard plan is the one most course creators will want, because it adds custom domains, signup forms that connect to email tools like Kit and Mailchimp, and embeds for Stripe, PayPal, and Gumroad.
You should know what you give up at this price. Carrd has no A/B testing, no funnel builder, and no AI page generator that I’ve found. It also builds single pages only, so it won’t replace a full website.
Overall, Carrd is the best pick if you’re validating a course idea or building your first opt-in page and want to spend almost nothing. It pairs well with a simple plan to sell courses online.
Carrd Pricing And Free Trial
Carrd has a free plan and three paid tiers, called Pro Lite, Pro Standard, and Pro Plus. All prices are per year. Each tier also comes in larger versions that allow more sites. You can test the Pro features free for 7 days with no payment details.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Free | Free | Free | 3 sites, Carrd branding |
| Pro Lite | – | $0.75 | 3 sites, no branding |
| Pro Standard | – | $1.58 | 10 sites, custom domains, forms |
| Pro Plus | – | $4.08 | 25 sites, advanced forms |
Carrd Features By Plan
| Feature | Free | Pro Lite | Pro Standard | Pro Plus |
|---|---|---|---|---|
| Sites | 3 | 3 | 10 | 25 |
| Remove Carrd branding | ✗ | ✓ | ✓ | ✓ |
| Premium templates | ✗ | ✓ | ✓ | ✓ |
| Custom domains with SSL | ✗ | ✗ | ✓ | ✓ |
| Forms, including signup and payment forms | ✗ | ✗ | ✓ | Advanced |
| Widgets and embeds (Stripe, PayPal, Gumroad) | ✗ | ✗ | ✓ | ✓ |
| Analytics and tracking | ✗ | ✗ | ✓ | ✓ |
| Password protection, redirects, and site downloads | ✗ | ✗ | ✗ | ✓ |
Carrd Pros And Cons
| Pros | Cons |
|---|---|
| The lowest price on this list by a wide margin | Builds one-page sites only |
| Free plan for up to three sites | No A/B testing or funnel builder |
| Very easy to learn | Forms and custom domains need the Pro Standard plan |
| Forms connect to most email marketing tools | No AI page builder that I’ve found |
9. HubSpot
- Starting price: Free. Paid plans start at $20/month per seat.
HubSpot is best known as a CRM and marketing platform, but it also includes a free landing page builder that many marketers overlook.
The builder is part of HubSpot’s Content Hub. You get a drag and drop editor, a library of mobile-optimized templates, and AI copywriting tools that generate page content for you.
Its real advantage is the CRM behind it. Every lead who fills in a form lands in the same database you use for email and sales. That helps when you build your email list, and you can personalize a page with details you already hold about a contact.
That makes HubSpot a strong fit for coaches, consultants, and course businesses that sell through conversations and want one record of every lead. It works well as part of a wider plan to follow email marketing best practices.
The catch is the price jump. The free and Starter plans are affordable, but the Professional edition costs many times more, and that is where HubSpot keeps its more advanced tools.
Overall, HubSpot is worth considering if you want your landing pages, contacts, and email in one system, and you’re happy to start on the free plan.
HubSpot Pricing And Free Trial
HubSpot’s landing page tool is part of Content Hub, and you can get started for free. The Starter edition is priced per seat, and HubSpot was running a discounted price for new customers when I checked. The Professional edition starts at $500 a month ($450 on an annual commitment) and includes three seats.
| Plan | Billed monthly | Billed annually (per month) | Key limits |
|---|---|---|---|
| Free | Free | Free | Up to 2 users |
| Starter | $20 | – | Priced per seat |
| Professional | $500 | $450 | Includes 3 core seats |
| Enterprise | $1,500 | – | Includes 5 core seats |
HubSpot Features By Plan
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Landing page builder with templates | ✓ | ✓ | ✓ | ✓ |
| Built-in CRM | ✓ | ✓ | ✓ | ✓ |
| AI copywriting tools | ✓ | ✓ | ✓ | ✓ |
| Seats | 2 users | Per seat | 3 core seats | 5 core seats |
HubSpot Pros And Cons
| Pros | Cons |
|---|---|
| Free landing page builder with a built-in CRM | Large price jump from Starter to Professional |
| AI copywriting tools | More than most solo course creators need |
| Personalization based on CRM data | Advanced features sit in the expensive editions |
| Leads flow straight into email and sales tools | Takes longer to learn than a simple page builder |
10. HighLevel
- Starting price: $81/month on annual billing ($97 monthly)
HighLevel is a sales and marketing platform built around a CRM, and its website and funnel builder is one part of a much larger system.
You can build landing pages and multi-step funnels with a drag and drop builder, and its Funnel AI and Content AI tools help you create pages and copy faster.
What makes it different from a dedicated landing page builder is everything that happens after the opt-in. HighLevel includes pipelines, booking calendars, email and SMS follow-up, and workflow automation, so a lead can go from a landing page to a booked call without leaving the platform.
That is why I see it as a fit for coaches, consultants, and agencies. If you sell a high-ticket program through sales calls, the follow-up matters as much as the page.
Every plan comes with unlimited contacts and users. Keep in mind that HighLevel bills SMS, calls, email sending, and some AI features by usage on top of the plan price.
It is more than most course creators need for a simple opt-in page, and it takes time to set up. Read my HighLevel review for a closer look.
Overall, HighLevel makes sense if you want your landing pages, CRM, and follow-up in one system, and landing pages alone are a small part of what you need.
HighLevel Pricing And Free Trial
HighLevel has three plans, and all of them include the website and funnel builder. The Starter plan is the one a single business needs. The higher plans add unlimited sub-accounts and tools for agencies that resell the software. Every plan comes with a 14-day free trial, and annual billing gives you two months free.
| Plan | Billed monthly | Billed annually (per month) | Transaction fee | Key limits |
|---|---|---|---|---|
| Starter | $97 | $81 | 0% | 3 sub-accounts, unlimited contacts and users |
| Unlimited | $297 | $248 | 0% | Unlimited sub-accounts |
| Agency Pro | $497 | $414 | 0% | Unlimited sub-accounts, SaaS Mode |
HighLevel Features By Plan
| Feature | Starter | Unlimited | Agency Pro |
|---|---|---|---|
| Sub-accounts | 3 | Unlimited | Unlimited |
| Contacts and users | Unlimited | Unlimited | Unlimited |
| Website and funnel builder | ✓ | ✓ | ✓ |
| CRM and pipelines | ✓ | ✓ | ✓ |
| Email and SMS marketing | Usage based | Usage based | Usage based |
| Workflow automation | ✓ | ✓ | ✓ |
| Booking calendars | ✓ | ✓ | ✓ |
| Courses and communities | ✓ | ✓ | ✓ |
| API access | ✗ | Basic | Advanced |
| SaaS Mode | ✗ | ✗ | ✓ |
HighLevel Pros And Cons
| Pros | Cons |
|---|---|
| Landing pages, funnels, CRM, and follow-up in one platform | Too much software if you only need landing pages |
| Unlimited contacts and users on every plan | Usage charges for SMS, calls, email, and some AI features |
| AI tools for funnels, content, and conversations | Takes time to set up and learn |
| Booking calendars and pipelines for selling through calls | Fewer design controls than a dedicated landing page builder |
How To Choose The Right Landing Page Software
The best tool depends on what you sell and how you bring in traffic. These are the questions I’d ask before paying for any of them.
- Do you already have a course platform? Platforms like Kajabi include landing pages, so you may only need a separate tool for testing. Read my Kajabi review to see what it covers.
- Do you run paid ads? If you do, A/B testing and AI traffic routing pay for themselves. Look at Unbounce, Instapage, or Leadpages.
- Do you need email in the same tool? HubSpot, ClickFunnels, and HighLevel include it. The dedicated builders send leads to your email tool.
- How much traffic do you expect? Several tools cap monthly visitors, so check the limit on the plan you’re considering.
- What can you afford each month? Use our free creator tools to work out how many sales you need to cover the cost.
Which Is The Best Landing Page Software?
We’ve shared some of the best landing page software for online course creators in this article. For us, Swipe Pages is overall the best landing page builder tool for course creators.
It gives you unlimited pages and conversions, fast-loading pages, and an AI builder at a price most solo creators can afford.
Leadpages is my pick for beginners, Unbounce for advanced marketers, and Carrd if you want to start for free. HubSpot makes the most sense if you want a CRM and email in the same account.
However, you’ll need to consider your business goals to find the most suitable option for your needs. Since most of these page builders offer free trials, we’d recommend you try them before making a decision.
Landing Page Software: Frequently Asked Questions
What is the best landing page software for online course creators?
Swipe Pages is the best overall choice for most course creators. It starts at $29 a month on annual billing and includes unlimited landing pages and conversions on every plan. Leadpages is the easiest for beginners, and Unbounce suits advanced marketers who run paid campaigns.
Is there a free landing page builder?
Yes. Carrd, HubSpot, and Wix all have free plans. Carrd allows three one-page sites, HubSpot includes a free landing page builder with its CRM, and Wix lets you publish with Wix branding.
How much does landing page software cost?
Most dedicated landing page builders start between $22 and $79 a month on annual billing. Unbounce starts at $22, Swipe Pages and Landingi at $29, Leadpages at $40, and Instapage at $79. Carrd costs far less, with paid plans from $9 a year.
Which landing page builders use AI?
Most of them do. Leadpages and Landingi generate complete pages from a prompt, Swipe Pages has its Swipe Genie builder, and Wix has an AI website builder. Unbounce, Instapage, and HubSpot offer AI copywriting, and Unbounce and Leadpages use AI to route visitors to the best-performing page.
Do I need landing page software if I use an online course platform?
Not always. Course platforms such as Kajabi and Thinkific include sales pages and landing pages. A dedicated landing page tool is worth adding if you want A/B testing, faster pages for paid ads, or more design control than your platform offers.
Which landing page software has A/B testing?
Leadpages, Unbounce, Instapage, Swipe Pages, Landingi, and ClickFunnels all offer A/B testing. Most of them leave it out of the entry plan, so check which plan includes it. Carrd has no A/B testing, and I haven’t found it built into Wix.
What is the difference between a landing page and a website?
A landing page is a single page built around one goal, such as collecting an email address or selling one course. A website has many pages and several goals. Landing pages remove navigation and distractions so more visitors take the one action you want.
What is the cheapest landing page builder?
Carrd is the cheapest. It has a free plan, and its paid plans start at $9 a year, with the Pro Standard plan at $19 a year for custom domains and forms. Among monthly tools, Wix starts at $17 a month on yearly billing and Unbounce at $22 a month.
Can I sell an online course directly from a landing page?
Yes. Swipe Pages supports checkout through Stripe, PayPal, and Razorpay, Leadpages has an in-page Stripe checkout, and ClickFunnels adds order bumps and upsells. You can also link a landing page to the checkout of your course platform.
Which landing page builders work with AI assistants like Claude and ChatGPT?
Leadpages and Unbounce include an MCP server on their plans, and Landingi adds one on its Scale plan. An MCP server lets an AI assistant create and edit landing pages in your account from a chat window.
How We Evaluate and Test Online Course Platforms & Related Software
Reviews of platforms and software on the Learning Revolution site are overseen by the site’s founder, Jeff Cobb, an e-learning industry expert with more than 20 years of experience working with online course platforms. All evaluations are conducted by a team of analysts who have extensive experience using, testing, and writing about these types of platforms. We dedicate numerous hours to researching each platform, ensuring each aligns with the needs of online course sellers, and vetting specific areas like core features, usability, pricing, and customer satisfaction. Our reviews are unbiased, and while we will participate in affiliate programs, if available, we do not accept payment for placement in our articles or links to external websites.
Jeff Cobb, Founder of Learning Revolution
Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.
- What Is a Landing Page Builder?
- The Best Landing Page Software Compared
- The Best Landing Page Tools For Selling Digital Products
- 1. Leadpages
- 2. Instapage
- 3. Unbounce
- 4. Swipe Pages
- 5. Landingi
- 6. Wix
- 7. ClickFunnels
- 8. Carrd
- 9. HubSpot
- 10. HighLevel
- How To Choose The Right Landing Page Software
- Which Is The Best Landing Page Software?
- Landing Page Software: Frequently Asked Questions