157+ Fresh YouTube Stats For Creators And Marketers (2025)

Did you know that 70% of YouTube users use the platform for some form of learning, including certifications? YouTube is now the world’s second-largest search engine, and its users are more engaged than ever.

Whether you’re a course creator, coach, business owner, or marketer, you need to understand how YouTube really works to make the most of it.

And what better way to do that than digging into the latest YouTube statistics?

So, I went deep, pulling fresh and reliable data from credible sources like Pew Research, Statista, eMarketer, and YouTube itself.

As a result, what you’ll find here is one of the most comprehensive YouTube stats lists online that will give you a glimpse of the real magnitude of this platform and the opportunities it offers.

Let’s dive in.

Do you know how much YouTube pays for a million views? Find out

Updated YouTube Statistics For Creators And Marketers (2025)

To help you navigate this list easily, I’ve organized the statistics into categories and added quick explanations where needed. To keep things clutter-free, I’ve listed all data sources at the end of the article.

If you find this collection helpful, feel free to share it with your network, or link back to it if you use it as a reference in your own content.

Use our YouTube Income Calculator to get views to ad revenue estimates

YouTube Global User Base & Demographics

1. 2.5 billion people use YouTube every month around the world through apps or websites.
2. 39% of adults worldwide use YouTube, which means almost 4 out of 10 people globally watch videos on the platform.
3. 491 million users in India make it the country with the most YouTube users worldwide.
4. 253 million users in the United States make it the second-largest YouTube audience globally.
5. 54% male users and 46% female users make up YouTube’s total audience in 2025.
6. 12% of users are males aged 25-34, making this YouTube’s biggest user group by age and gender.
7. 9.7% of users are females aged 25-34, making this the second-largest group on YouTube.
8. 10.1% of users are males aged 35-44, while 8.4% are females in the same age group.
9. 25-34 age group forms the largest group on YouTube, followed by 35-44 and 18-24 year olds.
10. 73% of teens use YouTube daily, and 15% say they use it almost constantly.

YouTube Penetration And Usage Stats (United States & Global)

11. 249.3 million Americans will watch YouTube videos monthly in 2025.
12. 81.5% of Americans use YouTube regularly throughout the year.
13. 216 million American adults (82.4% of all adults) use YouTube regularly.
14. 80% of American adults use YouTube, making it the most popular social media platform in the country.
15. 87% of users have attended some college, and 90% have at least a college degree.
16. 93% of Asians, 89% of Hispanics, 88% of Blacks, and 82% of Whites use YouTube in America.
17. 26.21 hours monthly is how long American YouTube users spend on mobile devices watching videos.
18. 32% of American adults get their news from YouTube, just behind Facebook.
19. 81% of American viewers say YouTube creators help them discover products better than other platforms.
20. 95.8% of people in Saudi Arabia use YouTube, making it the top country for YouTube use.
21. 94.1% of people in UAE use YouTube, the highest rate globally, followed by Israel and UK.
22. 29 hours per month is how long mobile users spend on YouTube globally.
23. 70% of internet users prefer YouTube Live over other live streaming platforms.

YouTube’s Market Position

23. 79 billion visits per year make YouTube the second most visited website after Google.
24. Second most visited Wikipedia page in 2024 was about YouTube.
25. #1 TV app in the US for two years straight is YouTube.
26. 165.23 million downloads make YouTube the second most popular mobile video app worldwide.
27. Most monthly users and total time spent make YouTube the top mobile app overall.
28. #1 platform users would pick if they could only watch one video service for an entire year.

YouTube Revenue & Financial Performance

29. 13.66% of Google’s total money in 2024 came from YouTube ads, the highest ever.
30. $8.93 billion dollars was earned by YouTube from ads in the first quarter of 2025.
31. $36.1 billion dollars in ad revenue was earned by YouTube in 2024, up from $31.5 billion in 2023.
32. $8.29 billion earned from US ads makes YouTube the 6th largest digital advertising platform.
33. 2.53 billion users can potentially see YouTube ads, which is nearly one-third of all people on Earth.
34. In 2024, YouTube supported 490,000 jobs in the U.S. through its creator and business ecosystem.
35. 800,000 jobs were supported by YouTube globally in 2020.

Learn the most popular ways to make money on YouTube

YouTube Premium Services & Subscriptions

36. 100 million people pay for YouTube Music and YouTube Premium subscriptions.
37. 100 million users subscribe to YouTube Music and Premium across 100+ countries.
38. 100 million subscribers now pay for YouTube Music streaming service.

Content & Upload Statistics

39. 20 billion videos have been uploaded to YouTube as of April 2025.
40. 20 million videos are uploaded to YouTube every single day.
41. 35% increase in 4K video uploads in 2024 shows a shift to higher-quality content.

YouTube Shorts

42. 1 billion videos are now on YouTube Shorts, growing by 25 million every month.
43. 164.5 million Americans watch YouTube Shorts regularly.
44. 70 billion views per day go to YouTube Shorts globally.
45. 33 seconds long is the average length of a YouTube Short video.
46. 40% of Shorts viewers don’t use TikTok or Instagram Reels, giving creators unique audiences.
47. 54 million likes on a MrBeast Short makes it the most-liked YouTube video ever.

YouTube Creators & Channels

48. 113.9 million channels exist on YouTube, meaning about 4.4% of users create content.
49. 65.3 million creators make content on YouTube worldwide.
50. 14 YouTube channels have more than 100 million subscribers each.
51. 360 million subscribers follow MrBeast, making him the most subscribed individual creator.
52. 5.99 billion monthly views go to Wiz Khalifa, who leads among music and kids channels.
53. 250,000 creators use YouTube Shopping to sell products directly from their videos.
54. 30% of creators now earn most of their YouTube income from viewers watching on TV screens.
55. $70 billion paid to creators, artists, and media companies by YouTube over the last 3 years (2022-24).
56. Creators get 55 percent of the money YouTube makes from ads and subscriptions.
57. YouTube offers 10 ways for creators to earn money on the platform.

Learn how to start a new YouTube Channel the right way.

YouTube User Engagement & Interaction

58. 2.36 interactions per video (likes, comments, shares) was the average on YouTube in 2024.
59. 100 million comments were posted daily on YouTube in 2024, showing high engagement.
60. 10 million users received likes or hearts on their comments from creators daily in 2024.
61. 3.5 billion likes per day were given by viewers on YouTube in 2024.
62. 1.1% of users only use YouTube and no other social media platforms.

Most Popular Videos & Records On YouTube

63. 16 billion views on “Baby Shark Dance” makes it the most-watched video of all time.
64. 8.7 billion views on “Despacito” makes it the most-watched music video ever.
65. 6.6 billion views on “See You Again” makes it the second most-viewed music video.
66. 6.4 billion views on “Shape of You” ranks it third among most-watched music videos.
67. 5.5 billion views each on “Gangnam Style” and “Uptown Funk” tie them for fourth place.
68. 5.2 billion views on “Axel F” by Crazy Frog shows the power of viral content.
69. 5.0 billion views on “Dame Tu Cosita” makes it another viral hit.
70. 4.2 billion views each on “Waka Waka” and “Sugar” keep them in the top 10.
71. 4.1 billion views on “Counting Stars” continues to grow over time.
72. BTS’s “Butter” video reached 100 million views faster than any other video in less than one day.
73. 88 days to 1 billion views makes Adele’s “Hello” the fastest video to reach this milestone.
74. 97 days each for “Despacito” and “Shape of You” to hit 1 billion views.
75. 100 million views in under 24 hours is possible for viral videos like BTS’s “Butter.”

Do you know how many views are viral? Plus, get tips to create viral content.

YouTube Marketing & Business Impact

76. YouTube added $55 billion to the U.S. economy in 2024 by helping creators and businesses grow.
77. 51% of marketers worldwide use YouTube to promote their businesses for free.
78. 60% of marketers plan to use YouTube more for their business marketing in the next year.
79. 98% of users trust YouTube creators more than influencers on any other platform.
80. 92% of advertisers now consider YouTube creator videos as high-quality as traditional TV content.
81. Ad agency teams increasingly plan for both digital and TV advertising together.

YouTube Consumer Behavior & Shopping

82. 2x more people buy products after seeing them in YouTube videos than on other platforms.
83. 70% of users say YouTube introduced them to brands they’d never heard of before.
84. 4x more likely to use YouTube than other apps when researching what to buy.
85. 87% of viewers say YouTube helps them decide what to buy more quickly.
86. 70% of viewers have bought something because they saw it on YouTube.
87. 61% of people prefer YouTube or Google over other apps for product research.
88. 35 billion hours of shopping-related YouTube videos were watched by people last year.
89. 6 days shorter shopping journey happens on YouTube compared to other platforms.
90. Leading platform for product reviews across all age groups, including Gen Z, is YouTube.
91. Higher trust ratings are given to brands discovered on YouTube versus TikTok.
92. 7 online shopping behaviors were identified by researchers, from impulse buyers to deep researchers.
93. #1 platform in the US for influencing what people decide to buy is YouTube.
94. 98% more likely to trust creator recommendations on YouTube compared to those on other social media platforms.
95. 4.3 times more effective at driving purchase intent compared to social media platforms.

YouTube Advertising Performance & ROI

96. 44% of top YouTube ads in 2024 were long-form content lasting 4-11 minutes.
97. 80% of advertisers saw more sales by adding Discovery ads without spending more money.
98. 3x more impact on buying decisions comes from ads that use smarter audience data.
99. 28% more sales happened when YouTube ads were combined with Google Search and Display ads.
100. 20+ second ads made viewers more likely to consider buying products.
101. 30% more purchases were driven by ads that followed YouTube’s ABCD storytelling format.
102. 17% more likely to remember brands when ads had clear creative structure.
103. 10-20% more conversions per dollar came from vertical Shorts ads vs horizontal formats.
104. 80% more conversions in feed ads and 70% more in Shorts ads came from using Product Feeds.
105. 102% increase in return on ad spending and 37% lower costs came from following Google’s Optimization Score.
106. 4.5x better returns on ad spending came from YouTube vs other streaming TV platforms.
107. 2.3x better returns than paid social and 4.5x more than streaming TV comes from YouTube ads.
108. 1 billion conversions happened from YouTube ads viewed on connected TVs.
109. 30% increase in performance was seen by advertisers who conducted at least 15 video ad experiments per year.
110. 45% performance growth followed in the next year for those advertisers who maintained a culture of testing.

YouTube Case Studies & Campaign Examples

111. 224% higher returns and 23% more sales came to Bellroy AU using Google smart bidding tools.
112. 700,000 views were earned by Axe’s long-form ad featuring athletes.
113. 200,000 likes went to McDonald’s Shorts video about Chicken McNuggets.
114. 18 million views and 15,000 likes went to Apple’s bedtime story tech ad.
115. 10 million views in 4 weeks went to Maybelline’s inclusive ad with Ludmilla.
116. 42 million views were earned by Tissot’s Gen Z campaign.
117. 23 million views and 1,200+ comments went to Yugiohtae’s dreamy food travel ad.
118. 250% search boost and $80 million media value resulted from Volvo’s YouTube campaign.
119. 41 million views went to Apple’s long-form product ad on YouTube.
120. 65 million views went to Call of Duty’s cinematic trailers.
121. 78 million views were earned by Starbucks with 3 short YouTube ads.
122. 18 million views went to TurboTax’s collaboration with creator Adam Waheed.
123. 3 million views went to Marques Brownlee’s ad with Sonos and Eight Sleep.
124. 87-minute branded video with Michelle Khare succeeded for Dove despite its length.
125. 27 million views and 830K likes went to AaronsAnimals’ collaboration with Disney’s “The Lion King.”
126. More connected feeling happens when ads are made by creators because viewers feel part of the story.

YouTube TV & Connected Viewing

127. 1 billion hours of YouTube were watched daily on TVs around the world in 2024.
128. 30% increase in sports content watchtime happened on YouTube TV in 2024.
129. 400 million hours of podcasts per month were watched on YouTube via TV.
130. 2.3 million views on Michelle Khare’s “Challenge Accepted” came from over 40% TV viewers.
131. 40% more users subscribed to channels via TV after YouTube added an on-video subscribe button.

YouTube Fan Culture & Gen Z Behavior

132. 84% of people aged 14-44 and 86% of Gen Z consider themselves fans of something or someone.
133. 92% of fans watch YouTube weekly to follow their interests and hobbies.
134. 83% of Gen Z used filters, effects, or editing tools on video apps in the past year.
135. 74% of Gen Z create videos even if they don’t publish them professionally.
136. 61% of people aged 14-44 watched fan-made videos about celebrities or artists last year.
137. 64% say big events feel incomplete without fan-made reaction videos.
138. 60% would rather watch a YouTuber explain an event than watch the event itself.
139. 74% of Gen Z spend more time watching reviews or analysis than the original content.
140. 550 million views went to creator videos about the 2024 Met Gala, more than Vogue’s livestream.
141. 250,000 fan videos about the Drake vs. Kendrick feud gained 3.5 billion views total.
142. 78% of fans feel proud when their favorite creators gain mainstream popularity.
143. 75% of fans are more likely to support brands that sponsor content related to their interests.

YouTube Content Consumption Trends

144. 2 billion people worldwide use YouTube regularly to watch, learn, and connect.
145. 51% of adult YouTube users in the U.S. use the platform to learn how to do something new.
146. 90 percent of teachers use YouTube videos in class or for homework.
147. 32% of U.S. adults say they regularly get news from YouTube in 2024, up from 23% in 2020.
148. YouTube is now tied with Facebook (33%) as the top platform for adults who get their news online.
149. 57% are men and 42% are women among those who consume news on YouTube.
150. 24% of adult YouTube users say they get news from influencers across social media platforms.
151. 28% of YouTube news influencers identify with a right-leaning stance, while 21% identify as left-leaning.
152. 88% of news influencers on YouTube have never worked in the formal news industry.

View our complete list of eLearning statistics

AI Content On YouTube

153. 1.79 million AI-related hashtags are found on YouTube, the highest among all social media platforms.
154. 966,000 videos on YouTube are tagged with #deepfake, making it the most popular AI-related hashtag.
155. 1.2 million more AI-tagged videos appear on YouTube than on X (formerly Twitter), which has 608,500.
156. 58.21% of YouTube creators who use generative AI tools do so to create new content.
157. 40.30% of YouTube creators who use generative AI tools do so to enhance existing content.
158. 41.79% of AI content creators on YouTube primarily use ChatGPT and DALL.E for text and image generation.

View our full list of generative AI statistics

Data Sources: YouTube Data, YouTube Impact, Google Original Research Data, Traackr, Google/Kantar, Google/Ipsos, Google/YouTube Global Trends Report, YouTube Ads AI Analysis Report, YouTube on TV Blog Post, Action Shopping Playbook 2022, ThinkWithGoogle, Statista, eMarketer, Pew Research, FreePik

Frequently Asked Questions (FAQs) About YouTube

How many users does YouTube have in 2025?

YouTube has 2.5 to 2.7 billion monthly active users worldwide, making it the second most-used platform after Facebook.

Which country uses YouTube the most?

India tops the list with over 491 million users, followed by the United States with 253 million users.

How much does YouTube pay for 1 million views?

It varies by niche and location, but on average, 1 million views can earn $2,000 to $5,000 in ad revenue.

How much does YouTube pay for 1 billion views?

Creators can make between $2 million to $8 million from 1 billion views, depending on factors like CPM, engagement, and viewer location.

Who is the CEO of YouTube in 2025?

Neal Mohan is the current CEO of YouTube as of 2025.

Is YouTube allowed in China?

No, YouTube is blocked in China, and users there typically access it using VPNs.

Does YouTube pay monthly?

Yes, YouTube pays creators once a month, typically between the 21st and 26th, if they’ve earned at least $100.

Who was the first YouTuber?

The first-ever video on YouTube was uploaded by Jawed Karim, co-founder of the platform, in April 2005.

Will YouTube still exist in 2029?

While no one can predict the future, YouTube’s steady growth, creator ecosystem, and dominance in video search make it highly likely to remain strong beyond 2029.