Are you using SEO to sell online courses? My guess is “not so much.”
In my experience, most of the people who get into the online course business are – not surprisingly – focused on building courses. They tend to be passionate about their particular area of knowledge and expertise, and very often, much less so about marketing or seemingly esoteric topics like “search engine optimization,” or SEO.
That’s understandable, but it can also be harmful. [Read more…]