The Virtual Conference Business Model

image from LTD 2017 virtual conference business model

Anyone who has been following my writing for a while knows that I am an advocate of thinking “beyond courses” when it comes to building a learning-based business. For purposes of this post, I want to highlight one particular “beyond courses” business model. Namely, virtual conferences.

Virtual conferences are top of mind for me lately because my partner and I hosted one recently with very good results. We wound up with more than 250 people registered as well as a line up of sponsors and exhibitors. We also be recorded the whole things, so will have a follow-on product to offer (and to mine for future content and marketing).

Here are a number of reasons I think a virtual conference is worth considering, maybe even in advance of creating a course: [Read more…]

Selling with Webinars – and Selling Webinars

Want to learultimate-webinarn more about how Webinars can help you generate more sales for your education business?

Looking for an example of hugely successful – and profitable – Webinar-based event?

If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about selling Webinars as educational products but also about selling with Webinars – that is, using Webinars as a way to generate leads and convert them into customers.

You may also know that Michael Stelzner of Social Media Examiner was one of the many great people interviewed when writing Leading the Learning Revolution (Here’s Mike talking about virtual conferences.)

Well, in a recent edition of the fabulous Social Media Marketing Podcast, Mike Stelzner talks about Webinars with  Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast. I won’t provide a ton of detail here because you can simply go get the podcast and the extensive show notes at:

I will, however, add a bit of value.

[Read more…]

Getting an Edge with Virtual Events – A Conversation with Michael Doyle

Michael DoyleWhat if you could deliver not just the occasional video, Webinar, or online course to your audience, but a bona fide virtual event?

Turns out you can even if you are a small organization or  a solopreneur. And – here’s a bonus – it can be highly profitable part of your business model.

In this episode of Learning Revolution, you’ll learn all about what’s going on in the world of virtual events from one of the true experts in the field: Michael Doyle of the Virtual Edge Institute. One of the reasons I wanted to be sure to have Michael on the show is that I feel like he makes virtual events feel doable. They don’t have to be expensive, high production value extravangzas to get the job done. I’m bettin’ you’re gonna feel that way too by the time you are done with this episode – and you may also feel ready to start planning an event of your own.

So, kick back, set the volume just right, and listen in. (And, of course, be sure to tell the world you are listening to Learning Revolution.)

Listen to the Podcast

Listen in below or subscribe on iTunes or Stitcher Radio.

Podcast: Play in new window | Download | iTunes

Get the Show Notes

00:35 – Shout out to the folks at the Community Learning Network.

01:48 – Introduction of Michael Doyle, Executive Director of the Virtual Edge Institute.

[Read more…]

Michael Stelzner of Social Media Examiner: How Virtual Conferences Can Mean Real Revenue

I recorded all of the interviews for Leading the Learning Revolution for use as podcast episodes, and this is the first one I released.

In this launch episode, I talk with Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of Launch: How to Quickly Propel Your Business Beyond the Competition, and a big believer in the virtual conference business model. If anyone knows how to take content online and turn it into a successful business, Stelzner certainly does. Get your notepad ready, and listen in for some great inspiration and practical tips.

Play the Podcast

Podcast: Play in new window | Download | iTunes

Get the Show Notes

00:50 Introduction of Michael Stelzner, founder of Social Media Examiner, host of the Social Media Marketing Podcast, and author of  Launch and Writing White Papers.

[Read more…]