Are you ready for the podcasting revolution?

 

podcasts-as-business-education

I’ve been singing the praises of podcasting for years. (See, for example, 5 Reasons to Embrace the Lowly Podcast from way back in 2009) and even suggested a couple of years ago that we were on the verge of a podcasting revolution. In the meantime, interest in podcasts has continued to accelerate and listenership is growing rapidly. Jay Baer has done an excellent job of illustrating why in the infographic below.

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The Learning Revolutionary’s Toolbox – Create Online Education Products Today!

Essential Tools for Creating and Selling Online Education Products

Do you want to create and sell online courses or other online education products? Captivate and convert your audience with compelling educational content marketing? Then you won’t want to miss out on The Learning Revolutionary’s Toolbox.

The toolbox is a free eBook I put together to accompany the full-fledged book Leading the Learning Revolution. It’s packed with a run down of all the tools you need to establish a home base and create a wide variety of educational content for your training and education business,content marketing efforts, or both. Here’s the table of contents:

  • Introduction
  • So, Let’s Get Started
  • Create and Manage a Home Base
  • Produce and Deliver Video
  • Record a Screencast
  • Produce and Deliver Audio
  • Create Images with Impact
  • Host a Webinar or Webcast
  • Sweat the Details on Documents
  • Tools for the Advanced Revolutionary
    • Rapid Course Creation Tools
    • Learning Management Systems
    • Some Hosted LMS Options
  • Sourcing and Outsourcing
  • Quick Wrap-Up and Feedback

To get it, just use the form below to sign up for e-mail list. You’ll also get Chapter 1 and the table of contents from Leading the Learning Revolution along with extra content I don’t provide here on the blog.

And, of course, I absolutely do not share you e-mail address if you don’t find the updates packed with value, you can unsubscribe with a click at any time. Give it a spin – the Revolution is waiting!

The Secret to Killer Education Products?

Hitting the Target with Education Products

As you might expect, I get quite a lot of e-mails from people who want to start or grow an online education business. In nearly all of them, the focus is on what technologies to use for creating and selling courses. This focus is misdirected: as important as good, user-friendly technology is, it’s rarely going to be the element that makes or breaks your education business.

In fact, it probably isn’t even in the top ten.

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3 Valuable Resources from My “Do This Now” Folder – Marketing Edition

Do It Now

One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also don’t let the folder grow beyond 10 items – at that point, something has to get done and removed before anything else is added.)

Naturally, many of the tips I collect are highly valuable not just for me but for anyone trying to sell online courses or other educational experiences, so I thought I’d share some recent items that I found very valuable. These cover three areas that I think are essential for effectively marketing educational products (each of which I cover in Leading the Learning Revolution): blogging, e-mail, and Google Adwords.

Here you go:

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7 Tips for Running Successful Webinars

tagoras-leading-learning-webinars

Do you use or plan to use Webinars as a way to create and deliver online courses or other educational products?

If you do, you probably realize you are far from alone – the Web is jam packed with Webinars, many of them free, and a lot of them of pretty low quality. Whether you are trying to make money directly through selling Webinars or indirectly by using them as a means of lead generation, you need good ways to stand out from the crowd.

To help you with that challenge, here’s an excerpt from Chapter 6 of Leading the Learning Revolution, updated slightly to reflect my ongoing experience with Webinars. [Read more…]