If you are looking for a platform to sell online courses, there is a a good chance you will come across the term “SCORM” at some point. But what is SCORM? And, when it comes right down to it, does SCORM matter for selling online courses? [Read more…]
I run across a lot of blog posts that aim to highlight an alternative to Udemy, the major online marketplace for publishing and selling online courses and a very popular option for subject matter entrepreneurs. In most cases, though, these posts highlight platforms like Teachable or Thinkific as alternatives. While, technically speaking, these are good alternatives, I suspect that a lot of people searching on “alternative to Udemy” are really looking for a substitute for Udemy.
Simply put, an alternative represents a different way of achieving essentially the same purposes – in this case, selling online courses.
A substitute, on the other hand, is essentially a replacement – in this case, a platform that offers essentially the same functionalities as Udemy.
While that may sound like just a bunch of academic hair-splitting, it’s actually a critical difference. One of the main functions of Udemy, after all, is to offer a marketplace, a ready-made destination for people who are shopping for online courses. This is one of the main reasons that subject matter entrepreneurs flock to Udemy in the first place.
While both Teachable and Thinkific offer significant advantages over Udemy in many ways, they do not offer a marketplace – and, as far as I know, have no plans to. (For other options like Teachable and Thinkific, see 15 Platforms to Publish and Sell Online Courses.)
So, what other platforms do? That is, which platforms may truly be a substitute for Udemy rather than (or in addition to) an alternative to Udemy? Take a look at the following: [Read more…]
If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer.
Actually, that’s only part of the secret. [Read more…]
A lot of people end up on this site because they have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread that tends to run though these e-mails its this: too much focus on technology.
People want to know which platform to use. Which course tools are best. How to best host videos, or Webinars, or eBooks, or …. name your product of choice.
But the thing is, it really just doesn’t matter that much. [Read more…]
It’s a simple but powerful rule to embrace when you are in the learning business.
Whenever you have a knowledge or learning experience to share with the world, consider the multiple ways in which you can reuse and repurpose that content whether as part of learning and education products you create or as free content you provide to demonstrate value.
With this rule in mind, starting with video is usually the best way to go, whether that means putting yourself in front of a camera, or recording a Webinar or Google Hangout session.
Once you have video you can: [Read more…]