7 Tips for Running Successful Webinars

tagoras-leading-learning-webinars

Do you use or plan to use Webinars as a way to create and deliver online courses or other educational products?

If you do, you probably realize you are far from alone – the Web is jam packed with Webinars, many of them free, and a lot of them of pretty low quality. Whether you are trying to make money directly through selling Webinars or indirectly by using them as a means of lead generation, you need good ways to stand out from the crowd.

To help you with that challenge, here’s an excerpt from Chapter 6 of Leading the Learning Revolution, updated slightly to reflect my ongoing experience with Webinars. [Read more...]

The 4 Critical Components of a Successful Product Launch Formula

product-launch-formulaDo a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out there happy to take your money in exchange for their “formula.”

Of course, if your goal, like the goal of most readers here, is to sell online courses and other educational products, then there is no denying that having a sure fire product launch formula would be incredibly valuable. What may not be so valuable is forking over hundreds or even thousands of dollars – and usually quite a bit of time – to get access to some guru’s secret formula.

Why? Because there is no secret formula.

Yes, there are always new tools and techniques you can pick up to improve how you build and launch a product, but the fundamentals of a successful launch are well established at this point. If you don’t have them in place, fancy tools and techniques are practically worthless.

So what are the fundamentals of a successful product launch formula? Here they are – no credit card required: [Read more...]

Selling with Webinars – and Selling Webinars

Want to learultimate-webinarn more about how Webinars can help you generate more sales for your education business?

Looking for an example of hugely successful – and profitable – Webinar-based event?

If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about selling Webinars as educational products but also about selling with Webinars – that is, using Webinars as a way to generate leads and convert them into customers.

You may also know that Michael Stelzner of Social Media Examiner was one of the many great people interviewed when writing Leading the Learning Revolution (Here’s Mike talking about virtual conferences.)

Well, in a recent edition of the fabulous Social Media Marketing Podcast, Mike Stelzner talks about Webinars with  Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast. I won’t provide a ton of detail here because you can simply go get the podcast and the extensive show notes at:

I will, however, add a bit of value.

[Read more...]

Writing for Content Marketing: 5 Tips for Cultivating the Habit

Writing in Notebook

Do you want to connect with an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess.

You guessed it: the ability to write.

Even with the huge range of choices we now have for creating and consuming content, the written word is still at the core of the vast majority of our communication. We post it, Tweet it, use it to script out speeches, marketing campaigns, videos, games, and any number of personal profiles we share across the Web.  Search engines use it to find us – or not. We comment, and are commented upon.

Given how powerful writing is, it pays to cultivate it as a habit and make writing for content marketing one of your most powerful tactics. Pondering that thought, it occurred to me as I was practicing my own writing habit this morning that I should revisit and share some of what I have written on the topic before. So, what follows is an excerpt (slightly adapted) from Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market. It’s from a section called “Writing It Together” in Chapter 7 of the book, “Cultivating the Content-Context Habit.”

[Read more...]

Audio Fuel for the Online Learning Entrepreneur

on-fireReady to become an online learning entrepreneur on fire? In this podcast interview, John Sweeney of Academy of Mine and I cover a range of the topics that are central to Leading the Learning Revolution.  It’s been a while since I have had a solid discussion with anyone about most of this stuff, and I found myself really re-energized after listening to the recording. The opportunities in the learning economy are huge. Listen in, and then make your plans to launch.