Everything is a production event

It’s a simple but powerful rule to embrace when you are in the learning business.

Whenever you have a knowledge or learning experience to share with the world, consider the multiple ways in which you can reuse and repurpose that content whether as part of learning and education products you create or as free content you provide to demonstrate value.

With this rule in mind, starting with video is usually the best way to go, whether that means putting yourself in front of a camera, or recording a Webinar or Google Hangout session.

Once you have video you can: [Read more…]

Is your blog the asset it should be?


If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels – would be number two and three on the list.

But number one – by a long shot – would be blogging.

That may go against what you hear in other places. Blogging just isn’t as trendy as it once was, and truth be told, I don’t spend as much time on it as I once did (more on that in the future). But when I reflect on what has fueled the success I’ve had to date, it’s clear to me that nothing else has been as big a factor.

There are at least three reasons why that is true.

[Read more…]

What I’ve learned about selling online courses


I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot down a few of the key lessons I’ve learned.

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What’s the best way to sell online courses?

sell online courses

Or any other courses, for that matter…

I recently responded to a voice message left on the Learning Revolution site (you can do that by using the “send voicemail” option on the right side of the site). I’ve already shared that response with my e-mail subscribers, but I decided it was something I should also share here on the blog.

[Read more…]

What is a Subject Matter Entrepreneur?

Subject Matter Entrepreneur

There is a good chance you are, since you’ve landed on this page.

I define subject matter entrepreneur as:

  • someone with (or with access to) significant subject matter expertise
  • who assumes the risk of leveraging that expertise to create new sources of value
  • with the aim of generating a positive return on investment

Put more simply, subject matter entrepreneurs launch and grow businesses based upon their expertise in a particular topic or skill.

What are some examples of subject matter entrepreneurs? You can find them all over the Web. They include:

[Read more…]