Writing for Content Marketing: 5 Tips for Cultivating the Habit

Writing in Notebook

Do you want to connect with an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess.

You guessed it: the ability to write.

Even with the huge range of choices we now have for creating and consuming content, the written word is still at the core of the vast majority of our communication. We post it, Tweet it, use it to script out speeches, marketing campaigns, videos, games, and any number of personal profiles we share across the Web.  Search engines use it to find us – or not. We comment, and are commented upon.

Given how powerful writing is, it pays to cultivate it as a habit and make writing for content marketing one of your most powerful tactics. Pondering that thought, it occurred to me as I was practicing my own writing habit this morning that I should revisit and share some of what I have written on the topic before. So, what follows is an excerpt (slightly adapted) from Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market. It’s from a section called “Writing It Together” in Chapter 7 of the book, “Cultivating the Content-Context Habit.”

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Audio Fuel for the Online Learning Entrepreneur

on-fireReady to become an online learning entrepreneur on fire? In this podcast interview, John Sweeney of Academy of Mine and I cover a range of the topics that are central to Leading the Learning Revolution.  It’s been a while since I have had a solid discussion with anyone about most of this stuff, and I found myself really re-energized after listening to the recording. The opportunities in the learning economy are huge. Listen in, and then make your plans to launch.

Google Updates Since Publication

Google LogoGoogle factors into Leading the Learning Revolution in a number of ways. That was inevitable, but it was also inevitable that Google would change and, as a result, make parts of the book out of date pretty rapidly. I have been meaning to log some of the key changes that have happened since publication. Here they are, finally:

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15 Platforms to Publish and Sell Online Courses (and Counting)

As I argue in Leading the Learning Revolution, it’s  a whole new world out there if you are an individual subject matter expert or a training/education organization looking to sell online courses.

It used to be that you had to master an authoring tool, license a learning management system (LMS) – or come up with a workaround –  figure out hosting and e-commerce, and then somehow deal with end user support. These days, you can get across the finish line with little more than a Web cam and an Internet connection.

In this post I take a quick look at some of the options that are out there for helping you distribute and sell courses and instructional videos on the Web.

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Association Mavens & the Learning Revolution

Association Mavens - Learning Revolution

After a long pause, I am back with a new episode of the Learning Revolution podcast. In this one, the tables are turned, and instead of me interviewing someone, I get interviewed by Bryan Kelly of Association Mavens. We talk about how the Learning Revolution is impacting trade and professional associations, and in the process, highlight many of the key points from the book.

While associations are the focus of this episode, I’ll stress that the topics covered really apply to any of the audiences for the Leading the Learning Revolution – speakers, trainers, consultants, businesses interested in educational content marketing.

Finally, I’ll note that this is the final episode of the podcast. Having started it primarily as a way to publish the interviews I did for the book, I’ve decided that it has pretty much run its course. If you have not listened to earlier episodes, I certainly encourage you to do that. I also encourage you to subscribe (or stay subscribed), as I plan to announce a new podcast via this platform at some point in the not too distant future.

In the meantime, pop in those earbuds or slap on those head phones and listen in to the interview with Bryan Kelly.

Listen to the Podcast

Listen in below or subscribe on iTunes or Stitcher Radio.

Podcast: Play in new window | Download | iTunes | Stitcher Radio

Get the Show Notes

04:42 – Kick-off of Association Mavens and introduction of yours truly – Jeff Cobb – author of Leading the Learning Revolution and founder of Tagoras.

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