Selling with Webinars – and Selling Webinars

Want to learultimate-webinarn more about how Webinars can help you generate more sales for your education business?

Looking for an example of hugely successful – and profitable – Webinar-based event?

If you have read, or are at least moderately familiar with Leading the Learning Revolution, you know that it talks quite a bit not only about selling Webinars as educational products but also about selling with Webinars – that is, using Webinars as a way to generate leads and convert them into customers.

You may also know that Michael Stelzner of Social Media Examiner was one of the many great people interviewed when writing Leading the Learning Revolution (Here’s Mike talking about virtual conferences.)

Well, in a recent edition of the fabulous Social Media Marketing Podcast, Mike Stelzner talks about Webinars with  Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast. I won’t provide a ton of detail here because you can simply go get the podcast and the extensive show notes at:

I will, however, add a bit of value.

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Writing for Content Marketing: 5 Tips for Cultivating the Habit

Writing in Notebook

Do you want to connect with an audience, have influence, sell, establish yourself as an authority, or grow your own business? (Or all of the above?) If you do, there is one skill that is arguably more important than any other you can possess.

You guessed it: the ability to write.

Even with the huge range of choices we now have for creating and consuming content, the written word is still at the core of the vast majority of our communication. We post it, Tweet it, use it to script out speeches, marketing campaigns, videos, games, and any number of personal profiles we share across the Web.  Search engines use it to find us – or not. We comment, and are commented upon.

Given how powerful writing is, it pays to cultivate it as a habit and make writing for content marketing one of your most powerful tactics. Pondering that thought, it occurred to me as I was practicing my own writing habit this morning that I should revisit and share some of what I have written on the topic before. So, what follows is an excerpt (slightly adapted) from Leading the Learning Revolution: The Expert’s Guide to Capitalizing on the Exploding Lifelong Education Market. It’s from a section called “Writing It Together” in Chapter 7 of the book, “Cultivating the Content-Context Habit.”

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Audio Fuel for the Online Learning Entrepreneur

on-fireReady to become an online learning entrepreneur on fire? In this podcast interview, John Sweeney of Academy of Mine and I cover a range of the topics that are central to Leading the Learning Revolution.  It’s been a while since I have had a solid discussion with anyone about most of this stuff, and I found myself really re-energized after listening to the recording. The opportunities in the learning economy are huge. Listen in, and then make your plans to launch.

Google Updates Since Publication

Google LogoGoogle factors into Leading the Learning Revolution in a number of ways. That was inevitable, but it was also inevitable that Google would change and, as a result, make parts of the book out of date pretty rapidly. I have been meaning to log some of the key changes that have happened since publication. Here they are, finally:

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15 Platforms to Publish and Sell Online Courses (and Counting)

As I argue in Leading the Learning Revolution, it’s  a whole new world out there if you are an individual subject matter expert or a training/education organization looking to sell online courses.

It used to be that you had to master an authoring tool, license a learning management system (LMS) – or come up with a workaround –  figure out hosting and e-commerce, and then somehow deal with end user support. These days, you can get across the finish line with little more than a Web cam and an Internet connection.

In this post I take a quick look at some of the options that are out there for helping you distribute and sell courses and instructional videos on the Web.

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