15 Platforms to Publish and Sell Online Courses (and Counting)

As I argue in Leading the Learning Revolution, it’s  a whole new world out there if you are an individual subject matter expert or a small training/education organization looking to sell online courses.

Image of e-commerce related to sell online courses

It used to be that you had to master an authoring tool, license a learning management system (LMS) – or come up with a workaround –  figure out hosting and e-commerce, and then somehow deal with end user support. These days, you can get across the finish line with little more than a Web cam and an Internet connection.

In this post I take a quick look at some of the options that are out there for helping you distribute and sell online courses and instructional videos on the Web.

DONT MISS THIS:

If finding the right online course platform is high on your to-do list, be sure to join me on July 8 for a free Webinar on how to select the right platform for selling and delivering online courses. I’ll draw on my nearly 20 years of experience creating, implementing, and helping organizations select learning platforms to help you cut through the confusion and make the right choice.

When you sign up, you will also automatically be added to the Learning Revolution e-mail list and get access to my Platform Selection Guide. (A recording of the Webinar will also be made available, but only for people who actually register. So, go ahead and register, even if you can’t attend the live Webinar.) – Jeff

[Read more…]

Build An Audience – What I Did (and You Can, Too)

Build An Audience: Photo of Crowd at Concert

If there is a single “secret” to succeeding with selling online courses or with any other business that involves marketing and selling your expertise, it’s finding and connecting with the audience for whatever you offer.

Actually, that’s only part of the secret. [Read more…]

Focusing on the real keys to success (not technology)

Focus on Success Selling Online Courses

A lot of people end up on this site because they have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread that tends to run though these e-mails its this: too much focus on technology.

People want to know which platform to use. Which course tools are best. How to best host videos, or Webinars, or eBooks, or …. name your product of choice.

But the thing is, it really just doesn’t matter that much. [Read more…]

Everything is a production event

It’s a simple but powerful rule to embrace when you are in the learning business.

Whenever you have a knowledge or learning experience to share with the world, consider the multiple ways in which you can reuse and repurpose that content whether as part of learning and education products you create or as free content you provide to demonstrate value.

With this rule in mind, starting with video is usually the best way to go, whether that means putting yourself in front of a camera, or recording a Webinar or Google Hangout session.

Once you have video you can: [Read more…]

Benefits of blogging. Or, is your blog the asset it should be?

benefits of blogging - image of WordPress admin for post

The benefits of blogging are huge.

If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels – would be number two and three on the list.

But number one – by a long shot – would be blogging.

That may go against what you hear in other places. Blogging just isn’t as trendy as it once was, and truth be told, I don’t spend quite as much time on it as I once did (more on that in the future). But when I reflect on what has fueled the success I’ve had to date, it’s clear to me that nothing else has been as big a factor.

There are at least three huge benefits of blogging.

[Read more…]

What I’ve learned about selling online courses

Learning

I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot down a few of the key lessons I’ve learned.

[Read more…]