I’ve been working in the learning technology and adult education markets for nearly two decades now and I’ve been witness to the success and failures of many education business, including my own. Both as part of my own ongoing development and with the hope of being of some help to you, I thought I’d jot down a few of the key lessons I’ve learned.
Or any other courses, for that matter…
I recently responded to a voice message left on the Learning Revolution site (you can do that by using the “send voicemail” option on the right side of the site). I’ve already shared that response with my e-mail subscribers, but I decided it was something I should also share here on the blog.
There is a good chance you are, since you’ve landed on this page.
I define subject matter entrepreneur as:
- someone with (or with access to) significant subject matter expertise
- who assumes the risk of leveraging that expertise to create new sources of value
- with the aim of generating a positive return on investment
Put more simply, subject matter entrepreneurs launch and grow businesses based upon their expertise in a particular topic or skill.
What are some examples of subject matter entrepreneurs? You can find them all over the Web. They include:
I’ve been singing the praises of podcasting for years. (See, for example, 5 Reasons to Embrace the Lowly Podcast from way back in 2009) and even suggested a couple of years ago that we were on the verge of a podcasting revolution. In the meantime, interest in podcasts has continued to accelerate and listenership is growing rapidly. Jay Baer has done an excellent job of illustrating why in the infographic below.