Kajabi Funnels: Will They Lead You To Automated Marketing Success?

By Jeff Cobb.  Last Updated on February 4, 2024

Kajabi is an all-in-one business management platform that lets you optimize and scale your business with fully-automated marketing campaigns and funnels.

Kajabi Funnels are advanced sales and marketing tools designed to simplify the marketing/sales relationship by automating the whole process.

You can use Kajabi Funnels for everything from offering freebies to generating leads, creating sales pages, and even launching your products.

Read the rest of this guide to discover more about this feature and how you can use it to optimize your business growth.

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Kajabi Pre-Made Funnel Templates

Kajabi funnel templates are set up in a simple way to encourage your audience to opt in, after which you provide them with value, and then present your offer.

The platform has a range of proven ready-made funnels that make it easy to automate and scale your marketing and sales operations. You’ll find plenty of templates for every purpose – all of which are great for conversion.

All you have to do is choose a funnel template that best fits your vision and you’ll be able to generate a new funnel in seconds.

Kajabi Funnel templates fall into the following categories:

Sales Page Funnel

Kajabi sales funnel templates are ideal for lead generation that also results in sales. You can use sales page funnels to get your offer out quickly and promote it directly from your opt-in thank-you page.

Your visitors will land on the opt-in form, after which they will be shown a sales page that serves as a thank-you page with the offer you’re selling. If they decide to take up the offer in your sales funnel, Kajabi will lead them seamlessly to the offer checkout page to complete their purchase.

Freebie Funnel

The freebie template is a simple funnel that you can use to collect email addresses. It’s quick to set up and provides instant value, making it great for beginners who are just starting out building their online presence and brand.

The funnel comes equipped with an opt-in page offering some free resource, as well as a thank-you page on which subscribers can access that value.

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Product Launch Funnel

This funnel is designed to help you conduct your own launch quickly and easily. It is ideal for anyone who wants to lead with value before asking for a sale.

You can use it to sell multi-faceted programs, beginning with an opt-in page that promises some type of value. Once a user subscribes, you can deliver the promised value in three sequential stages over a period of days or weeks using an automated email sequence built into the funnel template.

Free Book Funnel

The free book funnel lets you offer value to your subscribers in the form of a physical book for which they only pay the cost of shipping.

The funnel template has an opt-in page offering the book in exchange for the visitor’s email. After they join your email list, subscribers are then led to a checkout page where they’ll pay the shipping fee.

This is a great funnel to grow and nurture your list. Once they are subscribed to your email sequence, you can convince them to buy your main offer.

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Kajabi Webinar Funnel

This funnel’s pages and emails come complete with pre-written copy to help you set up your webinar funnel as quickly as possible. With this template, you can essentially launch your product using a Zoom webinar.

Starting with the registration page, users opt into your event after which they’re led to a confirmation page with the time and date of the webinar.

You can send emails to your subscribers leading up to, and even after your event. At the end of your webinar, you can pitch your offer to your attendees who will then be led to a sales page to complete the flow.

Coaching Campaign Funnel

If you have a coaching business where you offer a scheduled initial call as part of your coaching program, then this is a great template for you to use.

It will help you grow your coaching business with a conversion-optimized page where prospects can apply to join your program. Once they’ve signed up, they’ll be led to a thank-you page with further instructions for scheduling their first call with you.

These select funnels are some of the best funnels to use on Kajabi for course creators and digital entrepreneurs of all kinds.

You can make your funnels as simple as:

Opt-in Page → (email signup) → Thank You Page

Or, you can create a complex funnel complete with upsell and down-sell options, like the one in the image below:

Chart with Email Facebook Youtube on left side with arrows pointing to Lead Magnet then to TY/Sales Page then arrow to Order Page
Green triangles with $ in middle for Purchase, Upsell and Downsell

Having these pre-configured templates comes with many benefits, not least of which is that it saves you time and effort since you don’t have to create your funnels from scratch.

To begin creating your Kajabi Funnel, simply navigate to the marketing tab and pick a funnel template that’s aligned with your business, industry, and niche. Use the simple editor to tailor it to your business, and you’ll be collecting leads and making sales with your automated funnel software in no time.

Another benefit of using the funnel templates is that it simplifies the process of creating your Kajabi pipeline.

Imagine if you had to figure out how to connect a series of emails and web pages and map out the different steps in your entire marketing process.

With Kajabi, you don’t have to worry about any of that. The ready-to-use playbooks take away all the guesswork so you can create successful campaigns in minutes without needing to be a funnel expert.

Each flow comes with built-in pages and email to help you reach your target audience and get the desired outcome.

So, for example, you might choose a Free Report blueprint that lets you capture emails and build your list by offering a free downloadable report. Or, you might choose a Product Launch blueprint to engage and excite your list with a multi-video sales process.

Whatever your goals, this sales funnel software helps you create a seamless user experience that clearly highlights the value you offer to your audience and gives them the opportunity to access it easily.

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Kajabi’s Powerful Funnel Visual Editor

Although the funnels on Kajabi come equipped with pre-configured pagesto help you hit the ground running, you still have the freedom and flexibility to make any changes you wish.

Kajabi comes with intuitive design tools that allow you to change different elements on the pages or add extra landing pages to each funnel. You can even re-order your funnel landing pages according to your needs.

The drag-and-drop editor makes it easy to customize the pre-built frameworks just like you would any other landing page with Kajabi Pages.

You can even connect other sales and marketing tools (e.g. email, sales, analytics, etc.) to build unique multi-channel funnels. All the tools work together seamlessly to give you a smooth experience managing your business.

Beginners will certainly appreciate the simplicity and ease of using and customizing the templates with built-in tools, but if you’re feeling particularly creative, you can use a blank template to build your funnel.

This gives you immense flexibility to build your funnel exactly the way you want it to look and function.

From inside the funnel editor, you can also edit your emails and events.

Once you’ve built your funnel, you’ll be able to see your funnel overview page showing you the funnel from where it starts to where it ends. This is a simple way for you to visualize the process your prospective customers will go through from the time they enter your funnel until conversion.

And that’s it! You’ve built your first funnel, and now you’re ready to share it with the world with the simple funnel link provided on the page.

Pre-Written Email Copy

Depending on the blueprint you choose, you’ll get a different set of emails associated with the pages, events, and offers. This makes it easier for you to optimize the various touch points where potential customers interact with your business.

However, creating a seamless blend of sales and marketing isn’t always easy. Not everyone is a marketing maven who can figure out how to string together landing pages and emails to create effective campaigns.

Kajabi understands this and helps you out by providing pre-written email copy created by experienced entrepreneurs and custom-tailored to achieve specific objectives.

All you have to do is add your own content and customize the email to match your branding and goals. From simple sales page funnels to the most complex multi-offer funnel templates, you’ll be able to use high-converting email copy from successful businesses to automatically guide potential customers toward the ultimate goal.

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Course Creation Tools

You can design and create your course a lot quicker on Kajabi than other similar platforms like Thinkific or LearnWorlds thanks to the platform’s AI-powered tool. All you have to do is provide it with your course topic and in seconds, the AI will generate comprehensive and tailored content for your course.

You can try out this powerful feature for free without having to create an account.

The best part about using Kajabi Funnels to sell your online course is that it helps to showcase your business’s professionalism.

Of course, you might be wondering why you would need a sales funnel builder to sell your online course when you can easily create your own simple sales funnel by adding a call to action (CTA) button on the landing page.

The answer is simple. Kajabi Funnels will help you organize and automate the connection between all the different building blocks of an effective funnel:

  • The landing pages;
  • The email campaigns; and
  • Your offer.

Moreover, you’ll be able to manage everything in a single location without having to jump between different tools, apps, and tabs.

As a course creator, it’s important to be able to provide a seamless user experience to help encourage your learners to not only see the value you offer but also access the course easily.

Also, Kajabi’s funnel templates are expertly designed and optimized for higher conversions. A simple sales funnel might get you a few sales, but a well-optimized funnel will do a lot more to guide potential customers from the start of the journey on your landing page to the checkout page where they’ll make their purchase.

Best of all, Kajabi doesn’t limit you to a single type of product. In addition to online courses, you can also offer coaching, workshops, webinars, memberships, and podcasts.

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Additional Functionality

As previously noted, Kajabi Pipelines serve to streamline your marketing automation and sales processes by connecting everything from email campaigns and landing pages to events and tags.

In addition to the platform’s powerful automated funnels, you also get a range of other tools to support your funnels system, including:

  • Website Hosting: The funnel builder offers free hosting for your websites, landing pages, and funnels.
  • Built-In CRM: Kajabi has a powerful customer relationship management feature built into its software so you can manage all your contacts from one place.
  • Email Marketing: The visual editor lets you create and customize effective emails with elements such as integrated video, countdown timers, and buy buttons.
  • Payment Processing: Use the simple, seamless integration with PayPal and Stripe to get paid easier and faster.
  • Integrations: You can integrate third-party tools to add more functionality to your campaigns. For example, the Deadline Funnel Kajabi integration will allow you to add tags that trigger deadlines for your subscribers.
  • Ready-Made Mobile App: Kajabi’s mobile app lets you run your online course business from anywhere.

Kajabi Analytics

Within your funnel customization screen, you can see how well your funnel is doing by viewing stats for your individual pages, emails, and even your entire funnel as a whole.

For example, you can see the views, conversions, and sales for your registration page, confirmation page, sales page, and any other page in your funnel. See what people are doing on those pages and how you can improve their experience.

You’ll also be able to see the stats for your email sequences, such as sends, delivery rate, opens, and clicks.

Get simple reports showing your conversion rate, total revenue, and revenue per view.

Here’s a quick look at the easy-to-read metrics that will fuel your business growth:

Funnel Stats
0% conversion rate
$0 total rev
$0 rev per view
Email Sequences underlned with SENDS / OPENS /CLICK chart
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Customer Support

As you’ve seen from the features listed above, Kajabi provides you with automated marketing and sales tools to build a profitable online business. The platform also offers world-class support in a number of ways, including the following:

  • Live On-Demand Training: You get a hands-on learning experience designed to accelerate your success using Kajabi Funnels and all the other features on the platform.
  • 24/7 Live Chat: If you have more questions, you can get in touch with the support team via live chat to get answers to your questions.
  • Facebook Community: Kajabi also has a vibrant community of users on Facebook where you can get answers, offer advice, and share your journey with like-minded users,
  • Kajabi University: Here, you can access tons of in-depth training to help you master the platform’s powerful tools.
  • Virtual Meetup Events: Get tips and tricks from industry experts to help you grow your knowledge business.
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Kajabi Pricing

Kajabi Pricing Chart
Start for free button in each column
Most Popular in Growth column

The structure of Kajabi’s pricing is designed to grow with you, which means your Kajabi Funnels tool has limits based on which plan you are on. And, as noted below, you get a significant discount if you commit to an annual plan.

Here’s what you get on each plan:

  • Basic Plan: $149/month (or $119/month if billed annually): This plan allows you to create 3 funnels or automated workflows to build your audience and sell your products.
  • Growth Plan: $199/month (or $159/month if billed annually): On this plan, you can create up to 15 funnels, allowing you to expand your offering and grow your audience.
  • Pro Plan: $399/month (or $319/month if billed annually): This plan lets you create up to 100 funnels, making it perfect for scaling your business and team.
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Kajabi Alternatives 

Kajabi is among the best all-in-one marketing platforms. It comes with built-in sales funnel software, marketing automation, email marketing, payments, and community platforms. But, it’s far from the only-funnel building tool available to you.

Here are three of its top competitors to consider if you are searching for a Kajabi alternative.

Kartra vs Kajabi

Kartra and Kajabi are two of the best online course platforms out there. They offer powerful course and membership builders, and come with built-in features for marketing and sales. You can create high-converting landing pages, send simple email sequences, and access pre-made sales funnels.

Kajabi has powerful content hosting features that let you build and sell online courses and other digital products. Kartra, on the other hand, focuses on providing you with the tools to sell both digital and physical products.

These two e-learning powerhouses also diverge in other areas. For instance, Kajabi excels in helping you manage your websites, whereas Kartra, a more marketing-focused platform, offers features like a built-in scheduler, clickable video call to action, share to unlock videos, credit card decline followup, and link tracking. Ultimately, your choice depends on your priorities.

Read our full Kajabi vs Kartra comparison.

ClickFunnels vs Kajabi

ClickFunnels and Kajabi both offer powerful tools for building high-converting funnels. One of the main differences between Kajabi and ClickFunnels is that Kajabi focuses on digital product businesses while ClickFunnels functions better with physical products.

Another major difference is that ClickFunnels focuses on providing you with tools to promote your product, such as upsells, down-sells, discounts, coupons, etc. as a way to boost your conversions and sales.

Additionally, ClickFunnels has powerful analytics to help you get insightful data on how to improve your sales funnels. Of course, you can add a Kajabi product to ClickFunnels to get the best of both worlds

Read our full Kajabi vs ClickFunnels comparison.

Leadpages vs Kajabi

The main differences between Kajabi and Leadpages lie in the area of scope and focus. Kajabi is an all-in-one solution for creating and selling online courses, whereas Leadpages is designed for building high-converting landing and sales pages.

Kajabi provides you with a powerful integrated tool for building funnels, but on Leadpages, you have to create funnels manually.

Although Leadpages strives to simplify the process so you can create your sales funnels in as few clicks as possible, Kajabi still comes out the winner thanks to its selection of pre-configured funnels that do all the heavy lifting for you.

Kajabi Funnels: Final Verdict

If you want a simple and affordable tool to automate the best practices for nurturing leads and managing your funnels, then Kajabi is a superb option to consider.

Kajabi’s Funnels feature makes it easy to plan your knowledge-based business thanks to pre-made, pre-populated funnel templates to accommodate various offers. You can begin creating your content directly into the pre-designed landing pages and emails included with each template.

You’ll be able to streamline your website visitors’ experience thanks to lead generation, webinar funnels, product launches, and OVO campaigns.

And that’s not all. Kajabi’s comprehensive software is power-packed with additional tools to support your sales and marketing funnels, including fully integrated websites, payments, contacts, and powerful page and email analytics.

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Head shot of Learning Revolution Founder Jeff Cobb

Jeff Cobb, Founder of Learning Revolution

Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.

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