What Is Kajabi (2026) | Are Its Pricing & Course Creation Features Worth It?

TL;DR — What Is Kajabi (2026) and Who Is It For?
Kajabi is a complete, all-in-one platform for selling online courses, cohort programs, memberships, coaching, communities, newsletters, podcasts, and digital downloads. It combines product delivery, marketing, analytics, payments, and automations in one system — so you don’t need 5–10 separate tools to run your business.

What Does “Kajabi” Mean?
“Kajabi” comes from an Aboriginal word meaning “to take flight” — fitting for a platform built to help creators launch and scale faster.

🔑 Key Features (2026 Updates)
– AI-assisted creation: course outlines, email drafts, transcriptions, translations, and AI dubbing
– Cohort courses with deadlines, structured learning, and higher completion rates
– New checkout with a reported 68% conversion lift for early adopters
– Visual automations builder with branching logic and templates
– Unified mobile app for courses, coaching, podcasts, and community
– Upgraded community experience with in-context selling and unlimited access groups
– Improved builder UI for websites, emails, and products
– Analytics dashboard with 10+ new reports

💵 Kajabi Pricing (Annual Billing, 2026)
Kickstarter – $71/mo → 1 product, 1 community, 250 contacts,
Kajabi AI Basic – $119/mo → 3 products, 10,000 contacts, unlimited emails
Growth – $159/mo → 15 products, 25,000 contacts, automations & affiliates
Pro – $319/mo → 100 products, 100K contacts, 3 websites, custom code

✅Best For: Course creators and edupreneurs who want marketing + content delivery in one place

❌ Not Ideal For: Beginners who only need course hosting (Thinkific and Teachable are a better fit) or those looking for SCORM support.

Get a 30-Day Kajabi Trial With Our Exclusive Link

I’ve used Kajabi for years, and so have many of my clients.

It’s among the best all-in-one platforms to monetize your expertise by selling courses, memberships, or digital products.

But it’s not perfect.

And even with all its strengths, it’s not for everyone.

So, in this detailed Kajabi review, I’ll break down its core features and pricing to help you evaluate if the product meets your business needs. Plus, I’ll share my perspective on when it’s best to get a Kajabi subscription or look for an alternative.

Let’s get started.

You can also sign up for Kajabi’s free trial using our link and get  30 days free (instead of the 14 days offered on their site!)

Kajabi Product Snapshot (2026)

Kajabi Feature	Details
What Kajabi Is	A fully integrated platform for courses, coaching, memberships, communities, newsletters, podcasts, digital downloads, payments, funnels, and analytics — built to replace 10+ tools.
Best For	Coaches, course creators, knowledge businesses, membership communities, and creators who want a single platform for selling and delivering digital products.
Starting Price (2026)	$149/month (annual billing).
Free Trial	14–30 days depending on promotions (0% transaction fees on all plans).
Core Products	Online Courses, Cohort Courses, Coaching, Communities, Memberships, Newsletters, Podcasts, Digital Downloads.
2026 Upgrades	New checkout (68% higher conversions), visual automation builder, unified mobile app, cohort-based learning, AI transcriptions & translations, improved builder UI, new analytics suite.
Website & Funnels	Drag-and-drop builder, global design styles, landing pages, SEO settings, link-in-bio tool, branded websites.
Email & Marketing	Broadcasts, sequences, segmentation, automation triggers, AI writing tools, templates, comment-to-DM social automations (beta).
Sales Tools	Hosted checkout, embedded checkout, upsells, order bumps, subscriptions, payment plans, seamless upgrades, invoicing for coaching.
Community Features	Unlimited access groups, integrated courses, in-context offers, richer mobile app experience, 40% average revenue boost.
AI Features (2026)	AI course outline generator, AI email assistant, auto-transcriptions, 70+ language translation, 67-language AI dubbing (new), mobile insights, smart automation suggestions.
Mobile App	Unified Kajabi app for courses, community, coaching & podcasts; fast UI; improved engagement; Android version releasing globally.
Affiliate System	Branded affiliate portals, automated payouts, leaderboards, payout delay rules, challenge-based engagement (coming soon).
Analytics	Custom dashboard, product performance reports, revenue insights, audience behavior tracking, churn analysis.
Integrations & API	Stripe, PayPal, Shopify, ConvertKit, Zapier, Meta Pixel, Google Analytics/Tag Manager, plus full Kajabi API to extend or automate workflows.
Support	24/7 live chat for higher plans, webinars, Kajabi University, expert marketplace, templates store.
Limitations (2026)	No SCORM/xAPI support, limited advanced LMS capabilities, basic assessments, minimal certification tools, less flexible checkout customization vs specialized platforms.
Who Should Not Use It	Enterprise LMS use cases, corporate training requiring compliance tracking, creators needing deep SCORM reporting, or complex multi-instructor academic programs.

Read: The best online course platforms for edupreneurs

Quick Verdict | Is Kajabi Worth Your Money?

This is a long article. So, before diving deeper, here’s my quick verdict after being a Kajabi user for years.

Kajabi is the best all-in-one platform when you want to sell courses, memberships, coaching, digital downloads, or communities and you also need built-in email marketing, automations, funnels, and audience-building tools.

If you’re an experienced creator, coach, or education business that wants everything under one roof, Kajabi is worth the price — especially with the upgrades to checkout, automations, communities, and cohort courses.

For most users, the Basic Plan ($119/month annual) is the ideal starting point because it unlocks the full marketing stack plus multiple products.

However, if you already use a separate email platform or CRM and only need course creation or membership delivery, Kajabi may feel expensive.

In that case, Thinkific is a better fit, especially for pure course delivery, structured programs, or SCORM-adjacent corporate needs.

What Is Kajabi?

Kajabi is an all-in-one business creator commerce platform that allows you to monetize your expertise through online courses, memberships, communities, and digital products.

In other words, you can call it an online course platform, a membership platform, an online community platform, and a coaching platform combined in one products.

In addition, it lets you sell digital downloads, has AI content creation and assistant features, and offers excellent email marketing & automation tools.

According to Travis Rosser, one of the platform’s co-founders, Kajabi is an aboriginal word that means “to take off”.

That’s a fitting name for a platform that has helped its creators earn over $10 billion from 100 million+ customers since its inception in 2010.

Kajabi gave a high level breakdown of its top earning industries.

Kajabi is packed with features.

But its main unique selling point (USP) is that it not only gives you the tools to create world-class online courses and learning experiences but also comes with advanced email marketing, automation, and audience-building features.

The lessons page of a copywriting course built with Kajabi

But here’s the big question.

Are those additional features good enough to completely replace dedicated email marketing software? Or is it just a big claim by a half-cooked product company?

We’ll discuss this in a lot of detail later but I won’t keep you guessing.

Kajabi’s claim of being the best all-in-one platform isn’t far off the mark. Its marketing, automation, and sales funnels are quite advanced and more than enough for most beginners and mid-tier edupreneurs.

In 2024 Q3, Kajabi rebranded itself, added new features, and improved many of its previous weaknesses. We sent one of our team members to the launch event for these updates and she witnessed first-hand how the new Kajabi platform is such an improvement over its past versions.

Still, advanced e-learning companies or creators might need dedicated software for greater control. Otherwise, Kajabi offers plenty for most online learning businesses.

Kajabi Pricing & Free Trial (2026) — How Much Does Kajabi Cost?

Kajabi offers four pricing plans with no transaction fees, transparent limits, and full access to its all-in-one platform for courses, coaching, communities, newsletters, and digital products.

You can pay monthly or switch to annual billing and save almost 20% across all plans.

We’ve also published a full, in-depth Kajabi pricing breakdown for creators who want to compare cost vs value across plans.

There’s no forever free plan, but you can unlock an exclusive 30-day free trial using our referral link.

Kajabi Paid Plans (2026)

Plan	Monthly Price	Annual Price	What You Get
Kickstarter	$89/mo	$71/mo	1 product, 1 community, 250 contacts, 7,500 emails, Kajabi AI, 1 admin seat.
Basic	$149/mo	$119/mo	3 products, 10,000 contacts, unlimited emails, unlimited landing pages, custom domain, built-in payments.
Growth	$199/mo	$159/mo	15 products, 25,000 contacts, affiliate program, advanced automations, 3rd-party integrations, 10 admin seats.
Pro	$399/mo	$319/mo	100 products, 100,000 contacts, 3 websites, custom code editor, priority support, 25 admin seats.

What’s Included in Kajabi Plan

All Kajabi plans include:

• Kajabi AI creation tools
• Course + cohort course builder
• Coaching products
• Community access groups
• Email broadcasts and sequences
• Landing page + website builder
• Branded mobile app support
• Analytics dashboard
• 24/7 live chat support
• 0% transaction fees on all sales

Kajabi Pros & Cons | Comparison Of Strengths vs. Weaknesses

Pros	Cons
All-in-one platform — Courses, coaching, communities, newsletters, payments, analytics, and automations in a single system.	Higher price — More expensive than standalone course builders like Podia or Thinkific.
0% transaction fees — Kajabi doesn’t charge extra on top of Stripe/PayPal processing fees.	Advanced LMS limits — No SCORM/xAPI, limited certifications and corporate LMS features.
Powerful AI tools — AI course outlines, email writing, funnel prompts, transcriptions, translations, and dubbing.	Learning curve — Beginners may find the breadth of features overwhelming at first.
Unified mobile app — Students can consume courses, coaching, and community content on the go.	Checkout customization — Not as flexible as dedicated cart tools (e.g., ThriveCart, SamCart).
Integrated email marketing — Built-in broadcasts, sequences, tagging, and automations — no external ESP needed for many creators.	Basic CRM — Not a replacement for full CRM platforms (HubSpot/Salesforce) if you need complex sales pipelines.
Strong analytics — New customizable dashboards and revenue reports help identify growth drivers.	Limited webinar/webinar automation tools — Requires Zoom/third-party for sophisticated live events.
Coaching & cohort courses — Designed to sell and deliver higher-ticket offers inside the same platform.	No native advanced affiliate tracking (yet) — Affiliate features are newer and still expanding.
Community features included — Unlimited groups, deep engagement, in-context offers.	Customization limits — Design flexibility is not as deep as Webflow or WordPress.
API & Integrations — Connects easily with external systems, plus Zapier support.	Geared to digital experts — Not ideal if you only want a simple blog or static website.
Reliable uptime & support — 24/7 live support, webinars, training, and robust help center.	No free plan — Only a trial; ongoing cost applies even for smaller businesses.

Quick Takeaways

Best for:
✅ Knowledge entrepreneurs and creators who want everything in one place
✅ Course + community + coaching + email + payments without tech splintering
✅ Businesses planning to scale with funnels and analytics

Not ideal for:
❌ Enterprise corporate LMS with SCORM & compliance needs
❌ Creators on a tight budget who only want simple courses
❌ Users looking for the deepest design flexibility or advanced checkout options

What Is Kajabi Used For? Popular Use Cases & Examples

Kajabi is used for selling online courses, running coaching programs, growing membership sites, building communities, and marketing digital products.

It’s an ideal solution if you’re an edupreneur seeking a platform that can help you with every aspect of your business. In particular, it helps you create automated email sequences and build condition based learning scenarios in your courses and membership programs.

In fact, it’s consistently ranked as our top pick for the best all-in-one platform.

Kajabi is not a traditional Learning Management System (LMS). It mainly focuses on course delivery, marketing, and sales rather than deep learning management features.

Here are a few use cases to give you a better idea of what it can do for you.

Looking for a corporate Learning Management System (LMS)? Read This

• Coaches: Kajabi offers next-level coaching features like recorded sessions, a built-in scheduler, and other tools designed to help you offer an enhanced client experience.
• Consultants: Create and manage your consulting business seamlessly with integrated tools including video conferencing tools, scheduling tools, and live video features.
• Authors: As an author, you can use Kajabi to monetize your business beyond books. Build meaningful relationships with your readers and earn money in multiple ways.
• Speakers: Take your subject matter expertise and transform it into a reliable source of income by using the landing page builder and built-in marketing tools to sell your virtual event.
• Instructors and Trainers: Successfully offer your training programs and workouts to a global audience with automated features to create, market, and sell your services.

Here are a few examples of successful Kajabi products.

Kajabi Example #1: Dr. John Schinnerer

Dr. John runs a popular coaching and consulting business on Kajabi that has served over 15000 customers worldwide. He also offers online courses and free resources for some of his audience segments.

Kajabi Example #2: BossBabe

BossBabe is a multimillion-dollar entrepreneurship program built with Kajabi. Natalie Elizabeth, the founder, is a multi 7-figure online business coach who offers various courses, memberships, and community programs on her Kajabi store.

Kajabi Example #3: Taking Cara Babies

That’s not a typo. Taking Cara Babies is an online membership program and a series of courses and digital products by Cara, a neonatal nurse, and her husband, a certified pediatric sleep consultant. Together, they offer resources that help parents of newborns tackle early parenthood challenges.

Kajabi Features Deep Dive| How Does It Empower Creators?

As I said, Kajabi is packed with features and it can be a bit overwhelming to fully understand the different ways it empowers creators.

Let’s take a close look at some of its core features, tools, and functionalities.

Kajabi Feature #1: Product Creation (Courses, Memberships, Coaching etc.)

As soon as you log onto your dashboard, you’ll see the “Products” tab on the left-hand side of the page. Click it, and you can start creating your first product.

Kajabi lets you offer the following product types:

• Online course
• Community
• Membership
• Coaching
• Podcast

Here’s a quick look at the platform’s core product offerings:

Product Type #1: Online Courses

Kajabi allows you to create self-paced or drip courses with multiple modules and lessons. Each lesson can contain multimedia, text, PDFs, or downloadable files.

Kajabi’s AI-powered course builder offers prompts that make it easy to package and sell your information. You can follow these prompts to create the course yourself, or you can let the platform’s AI create a sample course outline for you just by answering a few quick questions.

If that’s what you want, simply toggle that option on the course creation page, and the AI will get to work on your behalf.

As you can see in this screenshot, Kajabi creates the basic structure of your course along with a landing page and an email broadcast all based on your initial course description.

You can of course, customize any aspect of your course content or appearance using the drag & drop course builder.

Some of the features you might find helpful for building your course include:

• Video content
• Audio content
• Text lessons
• Quizzes and surveys
• Membership area
• Exclusive downloads

You can put these together in any way you like to create a unique learning experience for your learners.

Product Type #2: Coaching

Kajabi Coaching lets you run an entire coaching business with tools that simplify scheduling, client management, and content delivery.

Some of the coaching features available on Kajabi:

• Live Video Sessions – Host 1:1 or group coaching calls directly on Kajabi. No need for Zoom or third-party apps.
• Automated Recording Uploads – Your live sessions are instantly stored in your content library for clients to watch on-demand.
• Calendar Integrations – Sync with Google Calendar to schedule sessions up to a year in advance.
• Group Coaching & Cohorts – Coach multiple clients at once or run cohort-based programs.
• Shared Notes & Exclusive Downloads – Provide structured resources, homework assignments, and progress tracking.
• Task & Schedule Management – Set reminders, organize priorities, and automate follow-ups to keep clients on track.
• Bundling for More Revenue – Combine coaching with online courses, memberships, or newsletters to maximize earnings.

And the best part?

Kajabi doesn’t take a cut of your revenue, so every dollar stays in your pocket.

Learn more about Kajabi Coaching in our detailed article.

Read: The best online coaching platforms for edupreneurs

Product Type #3: Podcasts

Kajabi Podcasts is a powerful way to build trust with your audience and become their go-to knowledge source. You can offer podcasts as free content, lead magnets, or paid products.

Here are the key podcasting features in Kajabi.

• Podcast Hosting & Distribution – Upload episodes (up to 250MB in size) and Kajabi distributes them to major platforms like Apple Podcasts, Spotify, and others.
• Built-in Analytics – See exactly how your podcast is performing and what content resonates with your audience.
• Seamless Integration – Connect your podcast with your courses, memberships, and coaching programs to drive more sales.
• Paid or Free Feeds – Offer exclusive content to paying members or use a free podcast to bring in new customers.
• Automated Scheduling – Batch-upload episodes in advance and let Kajabi handle the rest.

You won’t need extra plugins or third-party software. Kajabi hosts, distributes, and monetizes your podcast in one place.

Product Type #4: Community

People pay once for knowledge. But every month for community, connections, and networking.

This is why Kajabi Community is such a valuable feature for modern course creators and coaches. By building a community around your e-learning business where you directly interact with your audience, you can create a deeper connection that positions you as the go-to authority in your niche.

Here are some of the key online community features in Kajabi.

• Full Community Ownership – You own the platform, the data, and the engagement—no risk of algorithm changes limiting your reach.
• Meetups & Live Events – Host exclusive events, workshops, and virtual gatherings directly within your community.
• Analytics & Engagement Tracking – Get insights into member activity and optimize content for better retention.
• Custom Groups & Monetization Models – Offer free or paid memberships, exclusive content, and segmented group access.
• Mobile-Friendly – Members can participate and stay connected on any device.
• Challenges, Points, & Badges – Reward engagement with gamification features like awards, points, and leaderboards.

Kajabi Communities doesn’t require third-party integrations. It’s fully built-in, so you can manage content, payments, and engagement in one place.

Beyond basic discussions, Kajabi Communities offers live video, recordings, exclusive content, and interactive tools to create an immersive experience where members get real value and you build long-term revenue.

We’ve covered Kajabi Communities in a lot more detail in this article.

Product Type #5: Memberships

A membership site is one of the best ways to generate recurring revenue while building a loyal community around your expertise. Instead of one-time purchases, members pay monthly or annually for access to exclusive content, courses, coaching, or even community interactions.

After using almost every membership platform, I consider Kajabi Memberships to be the best for most businesses.

With Kajabi Memberships, you can set up subscription-based content in just a few clicks without needing additional plugins or third-party integrations.

Here are some of the key membership features in Kajabi.

• Recurring Revenue Model – Earn predictable income by offering exclusive content through a subscription-based membership site.
• Automated Member Management – Set up automatic emails, onboarding sequences, and content delivery schedules.
• Subscription Analytics – Track churn rate, monthly recurring revenue (MRR), and engagement metrics to optimize your offering.
• Flexible Pricing Models – Offer free trials, one-time fees, multiple payments, recurring subscriptions, or pay-what-you-want pricing.
• Integration with Courses & Communities – Connect your membership to your online courses, coaching programs, and community groups for a more immersive experience.
• Secure & Private Access – Members get unique login credentials to protect exclusive content.

Kajabi also lets you bundle all your products, from courses to podcasts to coaching, can be bundled within your membership for more value.

Read: The best membership site platforms

Product Type #6: Digital Downloads

Kajabi introduced its Downloads product in late 2023 as a dedicated solution for selling and delivering digital files. Unlike traditional course platforms that primarily focus on video-based content, this feature allows creators to offer PDFs, templates, workbooks, audio files, and zip folders behind a secure paywall.

Source

What makes Kajabi Downloads different from just adding files to a course?

First, downloads are treated as standalone products rather than just attachments inside a lesson. This means buyers get access to a dedicated download library, where they can always retrieve their purchased files, reducing the risk of lost downloads or expired links.

Security is another key focus. Unlike basic file hosting options on platforms like Teachable or Podia, Kajabi adds web scraping prevention to help protect intellectual property.

It’s a useful add-on for creators who don’t have a full-fledged course but still want to sell digital products.

Kajabi Feature #2: Kajabi Website Builder

Kajabi’s drag-and-drop website builder is built for creators who want to launch a functional business website without dealing with hosting, plugins, or coding.

Unlike traditional platforms like WordPress, Wix, or Elementor, which focus mainly on design flexibility, Kajabi is fully integrated into your e-learning business. It connects directly to your courses, memberships, email marketing, and payment processing, eliminating the need for third-party tools.

One of the biggest advantages is its simplicity. If you’re used to WordPress, you know how time-consuming it can be to install themes, configure plugins, and optimize performance.

With Kajabi, everything works out of the box. You start with pre-designed, mobile-friendly templates, which can be customized without coding.

You can tweak colors, fonts, and layouts, but if you want deep customization, you’ll need to upgrade to the Pro plan, which unlocks the code editor.

Compared to Elementor or Webflow, Kajabi’s builder is more restrictive in terms of design freedom, but for most entrepreneurs, the trade-off is worth it in exchange for ease of use.

Here are the core features in Kajabi’s website builder.

• One Central Hub – Collect leads, sell products, publish content, and engage customers—all in one place.
• No Designers Required – Choose from beautiful, ready-made templates and customize them with your own branding, text, images, and videos in minutes.
• Mobile-Responsive & Fast-Loading – Your site will look great and load quickly on any device.
• Built-in Payments & Funnels – Sell courses, memberships, and coaching directly from your website—no extra tools needed.
• Custom Domains – Connect your own domain.
• Analytics & Sales Insights– Track visitor behavior, conversions, and sales.

Kajabi’s SEO tools cover the basics. For example, you can edit metadata, URLs, and image alt text, but it lacks advanced features like schema markup and deep technical optimizations that WordPress plugins offer.

Plus, compared to WordPress, Shopify, and even Elementor, it offers limited customization.

But for most coaches, course creators, and membership site owners, Kajabi’s website builder removes the hassle of managing separate tools and makes it easy to launch and scale.

Kajabi Feature #3: Built-In Sales and Marketing Tools

Kajabi has a range of built-in marketing and automation tools to help you hit the ground running. These include sales funnels, email marketing tools, landing pages, and forms.

Marketing Tool #1: Sales Funnels

A good sales funnel converts traffic into leads and leads into customers through pre-defined automated steps.

Kajabi Funnels streamlines this process by integrating landing pages, emails, checkout pages, and offers into one system. Instead of needing ClickFunnels, ConvertKit, or MailChimp, users can manage their entire funnel inside Kajabi’s visual funnel builder, avoiding third-party integrations and additional software costs.

Kajabi Funnels are pre-built for different use cases, including lead generation, product launches, and webinar sign-ups. Each template includes ready-made landing pages, automated email sequences, and sales copy designed to simplify the process.

You don’t need extensive marketing knowledge to get started. Just fill in the blanks, tweak the design, and launch.

Here are the key features of Kajabi Funnels.

• Automated Lead Generation & Sales – Connects landing pages, email campaigns, and checkout pages into a seamless, automated workflow.
• Pre-Built Funnel Templates – Offers proven, high-converting frameworks tailored for different business types.
• Pre-Written Sales Copy – Each template includes editable, pre-written text based on successful funnels.
• Drag-and-Drop Customization – You can tweak landing pages, email sequences, and call-to-action buttons without coding.
• Multi-Channel Marketing – Funnels integrate with email campaigns, social media ads, and retargeting efforts.
• Conversion Tracking & Analytics – Built-in reporting provides data on visitor behavior, lead generation, and funnel performance.

Kajabi Funnels works well for coaches, course creators, and membership site owners who need an easy, all-in-one solution without extra tech complexity. But it is somewhat limiting for businesses that require highly tailored funnels, deep analytics, or frequent A/B testing.

To learn more about this feature and how you can use it to optimize your business growth, read our post on how you can use Kajabi Funnels.

Marketing Tool #2: Email Marketing

Advanced email marketing is one of Kajabi’s core differentiation points from other online course platforms like Thinkific, Teachable, and Podia.

Kajabi integrates email marketing with courses, memberships, and coaching tools. This means you can trigger automated email sequences based on customer actions—like signing up for a webinar or purchasing a course—without needing third-party automation tools.

In terms of email automation, Kajabi allows users to set up sequences based on user behavior, such as welcome series, abandoned cart emails, and post-purchase follow-ups.

Kajabi’s visual email editor makes it easy to create branded emails using drag-and-drop customization. It also includes pre-designed templates, which is useful for beginners.

Here are some of Kajabi’s core email marketing features.

• Drag-and-Drop Visual Editor – Customize emails without coding, adding videos, countdown timers, and images.
• Automated Sequences – Send emails based on customer behavior (e.g., purchases, sign-ups, engagement).
• Broadcast & Scheduled Emails – Send one-time emails or multi-email campaigns for promotions, newsletters, and product launches.
• Basic Email Analytics – Track open rates, click-through rates, and unsubscribes.
• CRM & Contact Management – Tag and segment email subscribers based on their actions.

Kajabi’s email marketing features are designed specifically for non-technical edupreneurs. So, while it does offer the most advanced email platform in the e-learning industry, you can’t really compare it with dedicated email marketing software.

But for most online education professionals, it’s more than enough.

To learn more about it, read our in-depth Kajabi Email Marketing guide.

Marketing Tool #3: Landing Page Builder

Kajabi offers a drag-and-drop landing page builder that allows users to create custom, high-converting pages that integrate seamlessly with Kajabi’s broader ecosystem.

Kajabi’s landing page builder comes with ready-to-use templates for different purposes, including:

• Lead generation – Capture emails with opt-in forms.
• Sales pages – Showcase and sell online courses, memberships, or coaching programs.
• Webinar pages – Promote and register attendees for live or automated events.
• Thank-you pages – Redirect users after a purchase or sign-up.
• Legal & policy pages – Easily create privacy policies, disclaimers, and terms of service.

Each template is fully customizable, allowing users to adjust the layout, colors, images, and text to match their branding.

Unlike WordPress or Elementor, where users must install plugins and tweak settings, Kajabi’s system is built-in, ready to go, and perfect for edupreneurs.

Kajabi Feature #4: Payments

Kajabi launched its enhanced payment solution in late 2024 in a bid to become an all-around solution for creators.

Kajabi Payments offers an integrated system to process transactions, manage subscriptions, collect taxes, and issue refunds—all within the platform.

While it supports major options like credit and debit cards, Apple Pay, Google Pay, Afterpay, and Klarna, users looking for crypto payments, wire transfers, or region-specific payment gateways may find its options limiting compared to WooCommerce or Shopify.

Here are some of the highlights of Kajabi Payments

• Built-in Payment Processing – No need for external gateways like PayPal or Stripe (though they’re still optional).
• Multiple Payment Methods – Accepts all major cards, Google Pay, Apple Pay, and Buy Now, Pay Later options.
• Automated Sales Tax Collection – Automatically calculates and collects tax at checkout.
• Subscription & One-Time Payments – Offer multiple pricing models, including one-time payments, monthly plans, and annual fees.
• Direct Invoicing – Create, send, and manage invoices within Kajabi.
• Upsells & Order Bumps – Boost revenue by adding upsells, downsells, and one-click add-ons during checkout.
• Integrated Accounting Tools – Connect to QuickBooks Online or Xero for bookkeeping.

Kajabi Payments is included with all Kajabi plans at no additional monthly cost, unlike third-party payment processors that often charge setup or platform fees. However, standard transaction fees still apply, similar to Stripe or PayPal.

Kajabi Feature #5. Learner Experience

The learning experience you provide plays a pivotal role in whether or not learners finish your course at all.

Fortunately, Kajabi’s got your back here. You’ll find a range of helpful tools to help you build a truly unique and motivational learning experience.

Here’s a quick look at some of the learner experience tools available to you:

#1: Quizzes and Assessments

Kajabi’s native quiz builder integrates directly into courses, landing pages, and websites, making it easy to test knowledge, collect data, or segment leads based on responses.

• Multiple Question Types – Supports multiple-choice, checkboxes, short answers, and file uploads.
• Auto-Grading – Automatically scores multiple-choice and checkbox questions.
• Completion Requirements – Option to require a passing score to move forward in a course.
• Survey & Data Collection – Gather audience insights for course improvement.
• Built-in Automation – Tag users based on responses and trigger follow-up actions.
• Integrates with Courses – Add quizzes at any point in a course to test understanding.

If you’re using Kajabi primarily for content delivery rather than detailed student assessment, its built-in quiz functionality should be more than enough.

#2: Course Completion Certificates

Kajabi now includes Certificates of Completion, allowing course creators to automatically award students a branded, downloadable certificate once they finish a course.

Source

This feature is particularly useful for increasing student engagement and credibility, making it a valuable addition for professional development programs, coaching courses, and educational training.

#3: Gamification

Gamification is one of the standout features that makes Kajabi a compelling choice for online course creators.

With challenges, points, rewards, and badges, you can create an interactive learning environment where students feel encouraged to complete lessons and progress through your course.

#4: Mobile App

As an educational entrepreneur, you know how painful it can be to access an online course or workshop through a mobile browser.

Kajabi solves this by providing you with a ready-made app that makes your products accessible to learners on the go with a single click.

Learn more about Kajabi’s mobile branded app.

Kajabi Feature #7: Newsletters

Kajabi Newsletters is a relatively new feature that allows users to build free and paid subscriber lists, send updates, and even monetize exclusive content.

Think of it as a lighter version of Substack or Ghost but deeply integrated with courses, memberships, and digital products within Kajabi.

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Here’s what Kajabi Newsletters offer:

• Free & Paid Subscriptions – Build an audience with free newsletters or monetize with premium content.
• AI Writing Assistance – Helps generate content ideas and refine messaging.
• Visual Email & Web Editor – Create newsletters without coding, publish them via email or on a website.
• Subscriber Segmentation – Organize your audience and send targeted messages based on behavior.
• Custom Branding – Customize themes, fonts, and layouts to match your business identity.
• Paywalls & Exclusive Content – Restrict certain newsletters to paying subscribers.
• Comment & Engagement Tools – Enable subscriber discussions directly on newsletter posts.

For Kajabi users who prioritize simplicity and integration, the newsletter feature is a convenient way to stay connected with their audience.

Kajabi Feature #8: AI-Powered Content Tools

Kajabi’s AI-powered tools—Creator Hub, Creator Studio, and Creator.io—promise to streamline content creation and marketing, but do they actually deliver? Let’s find out.

#1: Creator Hub

Kajabi’s Creator Hub actually works well for structuring courses and writing initial drafts of marketing materials.

It’s a suite of six different AI content generation tools for Kajabi users.

• Course Outline Generator
• Lesson Content Generator
• Landing Page Copy Generator
• Sales Email Copy Generator
• Sales Video Script Generator
• Social Media Content Generator

While the AI-generated content isn’t always perfect, it provides solid starting points that creators can tweak to match their voice and expertise.

#2: Creator Studio

This is where Kajabi’s AI really shines. Creator Studio takes existing videos—webinars, coaching calls, or course content—and automatically repurposes them into social posts, emails, and even blog articles.

• Turns One Video into 40+ Content Pieces – This isn’t a gimmick. You can create weeks’ worth of marketing content from a single video.
• Adobe Express Integration – Unlike AI tools that produce text-only content, Creator Studio lets you edit and refine videos, ensuring they look professional.
• Perfect for Video-First Creators – If you rely on YouTube, coaching calls, or live training, this tool is a massive time-saver for creating clips, transcripts, and summaries.
• Strong Branding Features – Includes text overlays, subtitles, and branding options.

While it does a great job of breaking down video content, it doesn’t replace high-end video editing tools like Premiere Pro or Final Cut. Also, clip selection isn’t always perfect, so you will need to manually adjust things before creating the final version.

Still, it’s a pretty useful AI repurposing tool, especially for course creators who rely on video content.

#3: Creator.io

Creator.io is Kajabi’s built-in AI chatbot designed to automate capturing leads, answering customer questions, and assisting with your audience course navigation – without you being around all the time.

Unlike third-party chatbots, it’s trained on your Kajabi content, including courses, PDFs, and videos, making it more relevant to your business.

If a visitor lands on your Kajabi site, Creator.io can answer questions, recommend products, and collect emails for follow-ups.

It’s ideal if you want hands-off lead generation and automated support.

Creator.io is not included in any Kajabi plans. So, you’ll need to purchase it separately (its basic version is free for up to 50 messages a month).

However, if you need multi-platform chat , deep AI training, or cheaper alternatives for basic FAQs, an independent chatbot like Drift or ManyChat may be a better fit.

Wrapping Up – Is Kajabi Worth it?

To put it simply, Kajabi is an all-in-one solution used for creating, managing, and marketing online courses or coaching platforms.

All the tools you need are in one place, and the best part is that there’s no need for technical knowledge. If you can point-and-click a mouse, you can build your online business on Kajabi.

However, because of the comprehensive nature of Kajabi’s features, it does come with a proportionate price tag (which is completely justified).

So, only get Kajabi if you need both course creation and marketing capabilities in one tool. For course or membership products alone, Thinkific is a better choice in my opinion.

Frequently Asked Questions (FAQs)

1. Is Kajabi easy to use for beginners?

Kajabi is easier than most all-in-one platforms because everything—courses, emails, funnels, payments—lives in one dashboard. If you’ve used tools like WordPress or Mailchimp before, the learning curve is mild. Most creators build their first offer within a day.

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2. Is Kajabi an LMS, and does it support SCORM?

Kajabi functions like a lightweight LMS but does not support SCORM, Tin Can/xAPI, or advanced enterprise training standards. It’s designed for coaches and independent course creators, not corporate training teams.

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3. Does Kajabi offer certificates or assessments?

Kajabi includes basic quizzes and simple certificate options. If you need accredited, branded, or trackable certificates, most creators integrate Kajabi with Accredible or other external certificate tools.

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4. What’s the difference between Kajabi’s Membership and Community features?

A membership controls access to content.
A community gives members a space to talk, post, and interact, similar to a private forum.
Most businesses use both: the membership delivers learning, and the community improves engagement and retention.

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5. How does the Kajabi mobile app compare to the branded app?

The regular Kajabi app is free and works for all creators.
The branded app is a paid add-on and gives your business its own App Store/Google Play presence with custom branding. It’s mainly useful for larger businesses with hundreds or thousands of active students.

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6. Does Kajabi have a CRM?

Kajabi includes a simple CRM for tagging, segmenting, and tracking customer activity. It’s enough for most creators, but not a replacement for HubSpot or Salesforce if you need advanced sales pipelines.

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7. Can I replace my email marketing tool with Kajabi Email?

Yes, if you send standard newsletters, nurture sequences, and automated funnels. Kajabi Email is built for creators and integrates directly with offers and checkouts. If you need advanced A/B testing or deep subscriber analytics, a dedicated ESP may still be helpful.

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8. Does Kajabi have order bumps, upsells, and payment plans?

Kajabi supports order bumps, one-click upsells, downsells, and flexible payment plans. This gives you full control over average order value without relying on cart tools like ThriveCart or SamCart.

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9. Does Kajabi offer Klarna or other buy-now-pay-later options?

Kajabi doesn’t offer Klarna natively, but Kajabi Payments continues to expand its supported methods. Most creators rely on Stripe or PayPal instalments for similar functionality.

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10. Can Kajabi integrate with Shopify, WordPress, or ConvertKit?

Yes. Kajabi integrates with all three—natively or through Zapier.

• Shopify for ecommerce products.
• WordPress for embedding Kajabi courses or funnels.
• ConvertKit/Mailchimp for email workflows if you prefer an external ESP.

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11. Does Kajabi support Google Analytics, Google Tag Manager, and the Facebook Pixel?

Yes. Kajabi allows you to add GA/GA4, GTM, and Meta Pixel tracking codes for traffic analysis, retargeting ads, and conversion measurement.

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12. Is Kajabi suitable for coaching programs?

Kajabi works well for coaching because you can combine sessions, course material, communities, drip content, and automations in one place. For advanced scheduling, most creators connect Calendly or Acuity.

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13. How many active users does Kajabi have?

Kajabi has grown significantly since 2020 and continues to serve a large global creator base. While Kajabi doesn’t publish exact MAUs, industry estimates put them well into the hundreds of thousands.

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14. Can I run newsletters directly inside Kajabi?

Yes. Kajabi Newsletters lets you send broadcast emails to your full list without a third-party service. It’s built into Kajabi Email and works seamlessly with segments and tags.

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15. Is Kajabi’s community feature replacing Facebook Groups?

Kajabi Communities provide structure, moderation tools, and analytics Facebook doesn’t offer. Many creators move off Facebook for privacy and better course integration—but Facebook is still stronger for discovery and viral reach.

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16. Does Kajabi offer a 3-months-for-$99 deal?

Kajabi occasionally offers limited-time promotions like “3 months for $99.” These offers are seasonal and not always visible publicly. When available, we update our pricing guide accordingly.

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17. Does Kajabi offer a free trial in 2025?

Yes—Kajabi continues to offer a free trial. The exact duration varies based on promotions or partner links (14, 30, or sometimes extended trials).

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18. Is Kajabi down or unreliable?

Kajabi has strong uptime and enterprise-grade hosting. Outages are rare and typically short. You can check status updates anytime at status.kajabi.com.

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19. Can I sell physical products or merchandise on Kajabi?

Kajabi is built for digital products, but you can sell physical items using custom pages or by integrating Shopify for inventory and shipping.

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20. What types of digital products can you sell on Kajabi?

Kajabi supports:

• Courses
• Coaching programs
• Memberships
• Communities
• Newsletters
• Workshops
• Bundles
• Digital downloads

It’s one of the broadest toolsets among creator platforms.

Jeff Cobb, Founder of Learning Revolution

Jeff Cobb is an expert in online education and the business of adult lifelong learning. Over the past 20+ years he has built a thriving career based on that expertise – as an entrepreneur, a consultant, an author, and a speaker. Learning Revolution is a place where Jeff curates tips, insights, and resources to help you build a thriving expertise-based business. Learn more about Jeff Cobb here.