Kajabi Pricing (2026): Use Fee Calculator To Find Actual Cost

TL;DR: Kajabi New Pricing Plans With Processing Fee
Kajabi offers three paid plans (no free plan) with a 30-day free trial.
– Basic: $179/mo (monthly billing), $143/mon (annual billing)
– Growth: $249/mo (monthly billing), $199/mo (annual billing)
– Pro: $499/mo (monthly billing), $399/mo (annual billing)

Kajabi doesn’t require revenue sharing on any plan. It also doesn’t charge any transaction fees if you use Kajabi Payments. However, with your own Stripe account, you will pay additional fees that can add up with sales.

Kajabi is a genuinely excellent platform that replaces several marketing and content creation tools. But its pricing only makes sense if you utilize all of its features.

Otherwise, the pricing will feel steep fast.

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Use our Kajabi Pricing Calculator below the intro paragraph for a quick pricing breakdown

I have been a Kajabi customer for years and still have multiple courses hosted on it. I know the platform well enough to tell you when it is the right call and when it is not.

Kajabi was founded in 2010 by Kenny Rueter and Travis Rosser, now co-led by Rueter and co-CEO Jonathan Cronstedt. It has helped creators earn over $10 billion from more than 100 million customers. 

The platform covers courses, email marketing, funnels, automations, communities, payments, and a website builder, all under one login. 

In the knowledge commerce space, nothing at this price point matches its breadth.

However, what I have seen over years of recommending Kajabi is that the people who get real value from it share a specific profile. 

They went in committed. They migrated their email marketing into Kajabi’s system. They built funnels inside it rather than keeping ClickFunnels running on the side. 

They treated it as their operating environment, not just a course delivery tool. 

For those people, Kajabi at $143–$199/month often costs less than the stack it replaced (let’s say Kit at $50–$100/month, Leadpages at $49/month, a funnel tool at $97/month, a course platform at $74–$99/month).

The people who usually struggled signed up before they were ready. 

They used Kajabi as an expensive online course platform and kept everything else running in parallel. At $143–$399 a month, that is a painful way to learn the lesson.

When Kajabi’s January 2026 restructure hit, several clients called me in a panic. Some were facing effective increases of $1,200 or more per year. 

My answer in every conversation was the same: how much of this platform are you actually using? That question answered everything.

In this article, I’ll explain when Kajabi pricing makes sense and help you understand how payment processing fees can sometimes increase your costs.

Don’t want to do all the complex math? Just use our free Kajabi price calculator to get the full breakdown.

Read: My full Kajabi review with a detailed breakdown of its features

How Much Does Kajabi Cost Per Month?

On annual billing, Kajabi costs $143/month (Basic), $199/month (Growth), or $399/month (Pro). On monthly billing those figures are $179, $249, and $499.

The discount for committing to annual billing is $431 to $1,200 per year depending on the plan. If you have tested the platform and know it fits your workflow, switching from monthly to annual is one of the faster ways to reduce your Kajabi costs without changing anything about how you use it.

Kajabi Pricing Plan Comparison (2026)

	Basic	Growth	Pro
Products	5	50	Unlimited
Contacts	2,500	25,000	100,000
Websites	1	1	3
Communities	1	1	3
Admin users	2	11	26
Affiliate program	No	Yes	Yes
Advanced automations	No	Yes	Yes
Remove Kajabi branding	No	Yes	Yes
Branded mobile app	$199/mo add-on	Included	Included
API access	$25/mo add-on	Included	Included
Custom code editor	No	No	Yes
24/7 live chat support	No	Yes	Yes

Every plan, including Basic, comes with unlimited landing pages, unlimited marketing emails, unlimited funnels, unlimited access groups, email sequences and broadcasts, the course builder, website builder, community features, coaching products, checkout pages, and Kajabi's AI creation tools.

That unlimited email and landing page access is more significant than it looks. Your ceiling is on products and contacts, not on how aggressively you can market. You are not paying more to run more campaigns.

Does Kajabi Charge Transaction Fees?

Kajabi does not take a percentage of your revenue and does not charge transaction fees on any plan — as long as you are using Kajabi Payments, the platform's built-in processor.

Kajabi Payments: What You Actually Pay Per Transaction

Plan	Processing Rate
Basic	2.9% + $0.30 per transaction
Growth	2.8% + $0.30 per transaction
Pro	2.7% + $0.30 per transaction

These are standard market rates, identical to Stripe's. No hidden markup, no platform cut on top.

If You Use Your Own Stripe Account

Here is the fee most people miss. If Kajabi Payments is available in your country and you choose to run transactions through your own Stripe account instead, Kajabi adds a platform surcharge on top of Stripe's regular fees:

Plan	Kajabi Platform Surcharge
Basic	2% of each transaction
Growth	1% of each transaction
Pro	0.5% of each transaction

PayPal is exempt from this surcharge. Creators in countries where Kajabi Payments is not yet available are also exempt.

At $3,000/month in revenue on Basic, that 2% costs $60/month ($720 a year) purely from the processor choice.

The processing rate on Kajabi Payments is identical to Stripe.

The only solid reason to stay on your own Stripe account is if you have a large existing base of active recurring subscribers that would make migration genuinely complex. Otherwise, Kajabi Payments is the right choice.

The Hidden Kajabi Costs Worth Knowing Before You Sign Up

The plan fee is not the complete number. These are the extra costs that catch people off guard:

Extra Cost	Who It Hits	Amount
Stripe platform surcharge	US/UK/EU creators using own Stripe	2% / 1% / 0.5% of revenue by plan
Branded mobile app	Basic plan users who need it	$199/mo add-on (included in Growth+)
API access	Basic users needing integrations	$25/mo add-on (included in Growth+)
Creator.io AI chatbot	Anyone wanting on-site AI lead capture	Free to 50 messages/month; paid above
Contact limit breach	Basic users growing past 2,500	Upgrade required
Product limit breach	Basic users building more than 5 products	Upgrade required

If you need a branded native app on Basic, you are paying $143 + $199 = $342/month. Growth costs $199/month and includes the app. 

If you need a branded app, calculate Kajabi’s costs starting from Growth, not Basic.

Does Kajabi Have a Free Plan?

No. Kajabi does not have a free plan. The entry point is Basic at $143/month on annual billing.

However, Kajabi does offer a 14 day free trial if you sign up through Kajabi directly, or 30 days through our affiliate link. A credit card is required either way, and billing starts automatically when the trial ends unless you cancel.

One thing worth knowing is that some of my referrals have found certain features restricted during the trial and fully unlocked only once billing starts. 

If you hit a wall while testing something specific, contact Kajabi support as they usually resolve access issues. 

Use the 30 days to build one complete product, run a sequence, and process a real transaction. That is enough to know whether the platform fits the way you actually work.

What Is the Kajabi Kickstarter Plan?

The Kajabi Kickstarter plan was $89/month and included one product, one community, 250 contacts, and 7,500 marketing emails per month. Kajabi removed it from the public pricing page in January 2026.

It has not been officially discontinued — it occasionally surfaces during free trials or when contacting support directly. But you cannot count on it being offered to you, and building a business plan around a plan that is not publicly available is not a solid foundation. The three listed plans are what you should be evaluating.

If it does get offered, it works as a genuine low-cost test of the ecosystem. Just know that 250 contacts and one product will feel tight within weeks if you are actively marketing.

The New Kajabi Pricing: What Changed in January 2026 and Why It Matters

January 2026 was Kajabi's first major pricing restructure in nearly a decade, and the backlash in creator communities was significant. 

Reddit threads filled up. I had clients calling. Some Facebook community members got their accounts flagged for organizing pushback.

Here is exactly what changed:

• Growth plan: $159/month (annual) → $199/month — a $480/year increase
• Pro plan: $319/month (annual) → $399/month — a $960/year increase
• Kickstarter plan removed from public pricing
• Contact limits adjusted across plans
• Platform fee introduced for third-party Stripe users in markets where Kajabi Payments is available

The clients who were most upset had something in common: they were paying for features they were not using. 

One of clients paid over $1,200/year more just to keep access to branding removal, a Growth-only feature, while never touching the automations, affiliate tools, or advanced funnels that Growth also includes. 

The price increase felt arbitrary because the features driving it were invisible to them.

Kajabi's position is that the platform today is fundamentally different from what it was when those original prices were set. 

They say they’re building at a meaningful pace and the new pricing reflects a more capable product. And if you are not using what they are building, the increase is hard to swallow.

I somewhat agree with them.

Kajabi’s new pricing basically means you need to fully commit to their ecosystem and replace most of your tech stack with Kajabi’s features. Otherwise, it feels expensive.

The Kajabi Basic Plan: What $143/Month Actually Buys You

Basic is the right starting point for many creators but its limits arrive faster than most people expect.

The 2,500-contact ceiling is the one that catches people off guard, in my experience. Active email list building through lead magnets, paid ads, or a podcast will push you toward that ceiling within months. 

When you hit it, you either upgrade or start pruning inactive contacts. Neither is a fun conversation to have mid-launch.

The five-product limit runs out similarly fast. 

In Kajabi, a product is anything a user must enroll in or subscribe to (a course, a community, a coaching program, a membership, a newsletter).

Map out what you plan to offer in your first twelve months honestly. A flagship course, a community, a lead magnet, and a coaching upsell gets you to four before you have launched anything.

What Basic genuinely delivers is the full Kajabi marketing engine from day one including email broadcasts, sequences, funnels, landing pages, checkout pages, and the website builder.

For a creator currently running Thinkific for courses, Kit for email, and Leadpages for landing pages, Basic alone consolidates three separate monthly bills into one.

Start on Basic if you have under 1,500 existing contacts, are launching your first one or two offers, and plan to actually use Kajabi's email and funnel tools.

Start on Growth instead if you already have an audience of any meaningful size, need affiliates from day one, or realistically expect to hit Basic's product or contact limits within six months.

The Kajabi Growth Plan: Where Most Active Businesses Belong

Growth is where Kajabi becomes what it advertises itself as.

Twenty-five thousand contacts removes the ceiling that makes Basic feel precarious for most growing businesses. The affiliate program brings promoters into your marketing operation without a separate tool. 

Advanced automations add conditional branching which allows you to trigger different sequences based on whether a student completed a module, holds a specific tag, or falls into a behavioral segment. 

That is the difference between a drip campaign and a real email marketing operation.

Two things about Growth that are consistently underappreciated:

The branded mobile app is included at no extra charge. On Basic, it is a $199/month add-on. 

That single item changes the Basic-vs-Growth comparison entirely for anyone whose students or members access content on a phone. 

You are paying $56/month more for Growth and eliminating a $199/month cost. The net math favors Growth if a branded app is anywhere in your plans.

API access is also bundled into Growth (a $25/month add-on on Basic). Together, these two inclusions mean the real-world gap between Basic and Growth is narrower than the $56 headline difference suggests.

Removing Kajabi branding from your checkout pages, email footers, and website is a Growth feature too. It matters for any professional coaching or training business where the client experience needs to feel fully yours.

Growth is the right plan if you are past the validation phase, generating consistent revenue, and building toward scale. If you can answer yes to any of: "I need affiliates," "I need more than five products," "I expect to email more than 2,500 contacts," or "I want a branded mobile app", Growth is where you belong.

The Kajabi Pro Plan: Who Actually Needs It

Pro costs $399/month annually, double what Growth costs. Before committing, identify the specific thing in Pro that your business genuinely needs and that Growth does not include.

Three websites and three communities is the feature that makes Pro legitimate for a certain type of operator: someone running multiple distinct brands under one account. 

A coaching business, a corporate training division, and a course marketplace can each live on their own Kajabi site under one Pro subscription rather than paying three separate Growth plans.

The custom code editor opens up full HTML, CSS, and Liquid access to themes, checkout layouts, and product pages. In practice, most course and coaching businesses never reach a design requirement that justifies this. 

If you are genuinely unsure whether you need it, you probably do not.

The 100,000-contact ceiling and 26 admin users both point to the same type of organization: a team-led, high-volume education business that has been on Growth for a while and genuinely needs more room.

Pro makes sense when you are running multiple brands under one account, your contact base is approaching 25,000, you need custom development control over your Kajabi environment, or your team size has outgrown Growth's 11-admin limit.

In my experience, Pro is an overkill for most solopreneurs (the Growth plan is more than enough).

Why Is Kajabi So Expensive? The Honest Stack Comparison

The answer depends entirely on what you are replacing.

Compared to Thinkific Basic at $36/month, yes Kajabi looks dramatically more expensive for what appears to be a similar job. 

But Thinkific Basic does not include a functional email marketing platform, sales funnels, or a landing page builder connected to your automations. 

When you price out adding those tools separately like Kit at $50–$100/month, Leadpages at $49/month, a funnel tool at $97–$297/month, you are looking at $200–$450/month before you account for the time managing integrations between systems that were never designed to work together.

Kajabi Basic at $143/month replaces that whole stack. 

For creators in that position, Kajabi is not expensive. In fact, it is cheaper and simpler than what they are currently paying.

Where Kajabi is genuinely expensive is when you do not need the full stack. If your course platform is working, your email tool is working, and you have no desire to rebuild those workflows inside a new system, then Kajabi at $143/month is a bad deal compared to Thinkific Start at $74/month or Teachable Builder at $89/month, which do the course delivery job cleanly without asking you to migrate anything.

The trap I have watched multiple clients fall into is signing up for Kajabi and keeping all their old tools running in parallel. 

Now you are paying $143–$199/month for Kajabi on top of everything else. That is when the pricing becomes genuinely hard to justify, because you are not replacing your stack, you are adding to it.

How Kajabi Pricing Compares to the Alternatives

Different platforms at similar price points make very different tradeoffs. Let's quickly compare Kajabi with its main alternatives to give you better idea of where it stands.

Platform	Plan	Annual Price	Native Email	Transaction Fee	Best For
Kajabi	Basic	$143/mo	Full — any contact list	0% (Kajabi Payments)	All-in-one marketing + courses
Kajabi	Growth	$199/mo	Full — any contact list	0% (Kajabi Payments)	Scaling with affiliates and automations
Thinkific	Grow	$149/mo	Existing students only	0% (TCommerce)	Deep learning experience, B2B
Thinkific	Start	$74/mo	Lead sequences only	0% (TCommerce)	Course-first creators, separate email
Teachable	Builder	$89/mo	None	0%	Course delivery without complexity
Podia	Shaker	$75/mo	Full (included)	0%	All-in-one without Kajabi's price
Skool	Pro	$99/mo + 2.9%	None	2.9% + $0.30 per tx	Community-led membership businesses

Kajabi vs Thinkific: The Most Frequent Comparison

At $149/month annually, Thinkific Grow and Kajabi Basic at $143/month are essentially the same price. What you get is very different.

Thinkific Grow gives you a deeper learning infrastructure with better assessments, compliance controls, granular learner management, and the ability to broadcast emails to your existing students. 

It does not give you email marketing to external lists, sales funnels, or an affiliate program.

Kajabi Basic at $143/month gives you a full email marketing platform reaching any contact in your database, a complete funnel builder, checkout optimization, and the broader marketing engine. 

What it does not give you is Thinkific's depth on the learning delivery side.

If your revenue depends on marketing (email campaigns, affiliate promotions, lead funnels) Kajabi wins at this price. 

If your revenue depends on the quality of the learning experience itself (completion rates, assessments, compliance, structured programs) Thinkific is the right platform regardless of the $6/month difference.

My Kajabi Pricing Verdict: The Right Plan and the Right Moment

Kajabi is not a starter platform. It is built for creators who are running a knowledge business and want one system to do most of the heavy lifting. At $143–$399/month, it earns that cost for people who use it broadly. For people who do not, it is one of the more expensive recurring mistakes in this space.

Start on Basic ($143/mo annual) when: you are launching your first serious offer, your existing contact list is under 1,500, and you are genuinely prepared to use Kajabi's email and marketing tools as your primary environment — not as a backup to a stack you are keeping.

Start on Growth ($199/mo annual) when: you already have an audience, need affiliates from launch, plan to exceed Basic's limits within six months, or a branded mobile app is part of what you are selling. Growth is where most active Kajabi businesses operate, and it is where you should be if you are past the validation phase.

Wait on Pro ($399/mo annual). It is an upgrade destination for multi-brand operators and larger teams, not an entry point. If you cannot name a specific Pro feature your business needs right now, Growth is the right call and $2,400/year stays in your pocket.

If you are genuinely not sure: do not start on Kajabi yet. Begin on Thinkific Start at $74/month or Teachable Builder at $89/month, prove your model works and people will pay, build your list to 500–1,000 contacts, and revisit Kajabi when the consolidation argument is obvious to you rather than something you are being talked into.

Frequently Asked Questions

How does annual billing work and when does it make sense to switch?

On annual billing you pay for twelve months upfront at a reduced rate: $143/month on Basic (vs. $179 monthly), $199/month on Growth (vs. $249), and $399/month on Pro (vs. $499). The savings are $431, $600, and $1,200 per year respectively. It makes sense to switch once you have used the platform for a month and confirmed it fits — there is no reason to pay monthly rates beyond that initial validation period.

What counts as a product on Kajabi's Basic plan?

A product in Kajabi is anything a user must enroll in, subscribe to, or purchase access to. That includes online courses, coaching programs, communities, memberships, newsletters, podcasts, and digital download bundles. Each one counts separately toward your plan's limit. Basic gives you five. If you are planning a flagship course, a community, a lead magnet, and a coaching upsell, that is already four products before you have launched your second offer.

Can I upgrade or downgrade my Kajabi plan at any time?

Yes. You can upgrade immediately from your billing settings — the change takes effect right away. Downgrading takes effect at the end of your current billing cycle. The practical issue with downgrading is that if you have more contacts or products than the lower plan allows, you will need to remove or archive some before the switch goes through cleanly. Plan that ahead of your billing date.

Does Kajabi work for creators outside the US?

Yes, Kajabi operates globally. The platform fee for third-party processors like Stripe applies in regions where Kajabi Payments is available — currently the US, UK, Canada, and parts of Europe. Creators in countries where Kajabi Payments is not yet live are exempt from that surcharge and pay only Stripe's standard processing rates. Kajabi supports multiple currencies depending on your payment setup.

Is Kajabi a good fit for corporate training or enterprise LMS needs?

No, and this is worth being direct about. Kajabi has no SCORM support, no SSO, no compliance tracking, and limited enterprise-grade reporting. It is built for creator-to-consumer knowledge businesses — coaches, course creators, community builders — not for corporate L&D teams running compliance training programs. If that is your use case, LearnWorlds, TalentLMS, or Thinkific Plus are closer fits.

How does the Kajabi free trial actually work?

Kajabi's standard trial is 14 days and requires a credit card. Through our affiliate link, you get 30 days on the Growth plan. At the end of the trial, billing starts automatically at the full Growth plan monthly rate unless you cancel or switch to a different plan or billing cycle. Some features may be restricted during the trial — if you encounter this, contact support directly. The 30-day window is enough to build a complete product, test the email tools, and run a real transaction before you commit.

What happened to Kajabi's old pricing plans?

Before January 2026, Kajabi's plans were priced significantly lower — Growth was $159/month annually and Pro was $319/month. The January 2026 restructure raised those to $199 and $399 respectively, removed the Kickstarter plan from public pricing, adjusted contact limits, and introduced the third-party processor platform fee in markets where Kajabi Payments is available. Legacy customers were not grandfathered at the old rates, which drove significant backlash in creator communities.

Should I use Kajabi if I am already happy with my current tools?

Probably not — at least not yet. If your email tool, course platform, and landing page setup are working well and you are not interested in migrating them, Kajabi's pricing does not make sense relative to a course-only platform like Thinkific or Teachable. The value case for Kajabi depends on consolidation. If you are going to keep running Kit and Leadpages alongside it, you are paying Kajabi prices for course delivery alone, and that is a bad deal at $143–$199/month. Revisit Kajabi when you are ready to migrate fully.

Does Kajabi offer any discounts or coupon codes?

Annual billing is the only official discount Kajabi publishes — and it is a meaningful one. There are no coupon codes, seasonal sales, or public promotional pricing. The Kickstarter plan at $89/month occasionally surfaces through trials or support but is not publicly available. The 30-day extended trial through affiliate links like ours gives you extra testing time, which is worth using before you commit to a paid plan.