From Course Creator to Digital Empire: Inside Kajabi’s Bold Transformation

What do you get when you combine thousands of creator stories, countless hours of feedback, and an unwavering vision for the future? A complete transformation.

This news marks more than just an update – it’s a revolution in how creators turn their expertise into digital empires.

Thanks to the new platform updates, Kajabi has stripped away every barrier between your brilliance as a creator and your audience.

New tools. New look. Same soul.

Read on to learn how Kajabi has been reimagined, rebuilt, and recharged for creators who dream bigger than templates and think beyond platforms.

Read our full Kajabi review to learn more.

You can also sign up for Kajabi’s free trial using our link and get  30 days free (instead of the 14 days offered on their site!)

Visual Identity Changes: What’s New?

First things first, let’s look at the visual changes to the platform. Kajabi continues to break the template with its new design system that is more than a visual effect; it’s the story of every creator who’s ever turned ‘what if’ into ‘what’s next.’

This isn’t just design – it’s the visual echo of every creator’s journey. The leading edge blazes forward, bold and bright, while a warm afterglow follows, marking the path of progress. It’s how we see you: always moving, always growing, always lighting the way for others.

In fact, Kajabi users are referred to as “Heroes” in the Kajabi community. And Kajabi prizes its Heroes, going above and beyond to recognize and applaud the accomplishments of them.

Learning Revolution team member, Jackie Harman had the chance to participate in Kajabi Hero Live in October where she was blown away at the enthusiasm and support from the Kajabi community.

You could actually feel the passion from the entire Kajabi team around the rebrand and their greater mission to be a true partner, helping elevate creators to reach their full potential. They rolled out the red carpet to celebrate the accomplishments within the Kajabi community and I left feeling even more inspired about the future of the creator economy.

Some of the new platform glow ups include the following:

• New logo and design elements
• Updated color palette
• Typography evolution
• Brand personality shifts

However, while we applaud the platform for shedding its tech-first identity and shifting its brand voice from “tool” to “partner”, this post focuses mainly on the new products on offer, namely: Newsletters, Digital Downloads, and Invoicing.

We’ll take a deeper look at each of them so you’ll know how to use them in your business.

Kajabi’s New Products: Newsletters, Digital Downloads, Invoicing

Let’s explore Kajabi’s latest product releases. Whether you’re just starting out or looking to scale and diversify your income, these latest product offerings make it easier than ever to earn money.

1. Newsletters: Your Digital Empire’s Secret Weapon

Say goodbye to social media’s mood swings and hello to a direct connection with your audience via your personal media channel – Kajabi Newsletters. This powerhouse feature puts you back in control of your audience connection – and your income potential.

The Newsletter feature presents you with a content ecosystem where your ideas can breathe and your revenue can grow. Transform casual followers into paying subscribers. Whether you want to turn Instagram followers into dedicated email subscribers or reward your YouTube super-fans with premium content, it’s all easily done in a few clicks. You can even create content hierarchies that reward your biggest supporters on various other channels and Kajabi communities.

And you’ll be able to do it all without fighting against social platforms’ whims.

You can use the built-in AI and pre-configured templates to help you craft highly engaging email newsletters. No more writer’s block. The AI helps to spark your creativity while the intuitive editor makes your words look as good as they sound. Mix free and paid tiers, and get real-time updates on engagement.

2. Digital Downloads: Your Unbreakable Online Vault

If you’re worried about your premium content leaking into the digital void, you’ll appreciate Kajabi’s new Digital Downloads feature which protects your downloadable creations and allows you to monetize your intellectual property with ease.

It provides you with a secure sanctuary for everything from your masterclass PDFs, premium resource bundles, and zip files to prevent unauthorized access. Your customers get a pristine library of their purchases, organized and accessible. Web scrapers and content thieves will hit a wall when they try to access your content.

Furthermore, you never have to worry about those “Help, I can’t find the download!” emails. All in all, you get maximum security while optimizing the user experience for all your customers.

3. Invoicing: Where Money Meets Zen

Remember when getting paid meant juggling three different apps? Those days are over thanks to your new financial command center: Kajabi Invoicing.

Kajabi has always been about building convenience into every product – and the new invoicing feature is no different. It lets you go from creation to compensation in just a few clicks.

Let’s be real – you’d rather create than chase payments. That’s why Kajabi has woven Payments directly into your workflow with the new invoicing powerhouse. You’ll be able to create, track, and get paid without ever leaving your creative zone.

When billing is this smooth, business just flows – and the numbers tell the story: In just twelve months, the platform channeled over $400 million through Kajabi Payments, helping creators like you boost sales by an average of 10%.

Other Core Updates Made This Past Year

Now that you’re familiar with all of Kajabi’s new products, let’s take a moment to reflect on the key improvements that the platform has made to its core features over the past year.

Kajabi’s team has dedicated significant time and effort to thoughtfully analyze user feedback, ensuring that they enhance existing features in the most impactful ways.

Here are several updates introduced over the last six months:

• Email A/B Testing
• Integration of Adobe Express into our editors, allowing you to search, edit, and create images seamlessly
• Weekly digest emails and embedded links within Kajabi Communities
• “Top Offers” and “Customers” insights in Kajabi Payments to help you easily identify your best-selling products and most valuable clients
• Added Klarna as an additional payment method, now offering a second Buy Now Pay Later option exclusive to Kajabi Payments
• Quantity Checkout, enabling customers to purchase multiple items in a single transaction
• Expansion of Kajabi Payments to creators in Australia, Canada, and the UK
• Launch of In-line Editing, streamlining the process of building your pages, emails, and funnels

Kajabi’s pricing remains the same, and you get all of these core features on every plan. Looking ahead, the platform’s roadmap through the rest of the year and into 2025 is focused on further enhancing the core experience for Kajabi Heroes like yourself, empowering you to spend more time on what truly matters.

Our Final Verdict on Kajabi’s New Updates

Your creative journey isn’t a straight line – it’s a rocket trajectory. Whether you’re launching your first digital product or scaling your empire, these tools aren’t just features, but your business accelerators. To give you the best chance of leveraging them, Kajabi has stripped away the complexity so your genius can take center stage.

Got that fire in your belly to turn your expertise into an empire? Kindle it into a blaze by signing up for a free 30-day trial of Kajabi (note that 30-days free is only available using our exclusive partner link, otherwise you will get 14-days free) so you can see how these features will transform your business.

See Also:

• Kajabi Deals
• Kajabi Coaching – A Tool For Coaches to Earn More On Kajabi
• Kajabi Funnels: Will They Lead You To Automated Marketing Success?
• Best Online Course Platforms