I don’t often write posts that highlight a specific platform vendor, but I think it is worth noting a couple of updates that Thinkific has made to its platform recently.
One addresses an issue I get asked about all the time by readers. Another supports what I think is probably the biggest revenue opportunity for many course sellers.
Both of these Thinkific updates speak to where I think platforms – and businesses – are headed in the edupreneur market.
First, iThinkific introduced a “Groups” feature. This is designed to make it easier to sell courses to organizations as packages (including reporting) and to sell to cohorts within your own audience based on criteria like date.
Selling to organizations had been one of the biggest wins for my clients in recent years. There’s a lot to be said for selling a whole bunch of seats at once (i.e., for all or a major chunk of a company’s employees), rather than one by one. And, I think that being able to run focused cohorts of learners is a great way to add value – and, of course, raise prices.
Second, Thinkific introduced a new Site Builder feature. Basically, this amount to much stronger tools for using Thinkific to create your main Web site.
A lot of people write to me looking for this kind of solution. I used to recommend Rainmaker, but that’s now only accessible with a service contract that is beyond what most course seller need. Kajabi is what I now recommend, but it’s course capabilities really aren’t anywhere near as strong as Thinkific’s. Finally, WordPress is a great option, but you have to know what you or doing (or have a staffer or contractor who does.)
So, the new Thinkific Site Builder functionality looks like a very solid option for those who want an “all-in-one” solution for their course business. You won’t get the full flexibility that you get with a WordPress site, but you do get what you need to put together an attractive Web presence to support your course business. (One key drawback: there does not appear to be a blogging capability.)
I mentioned that even those who do not use Thinkific should be aware of these changes. Partly that’s because you may want to consider switching at some point in the future. In general, though, I think it is important to be aware of where the online course business is headed. I think all-in-one capabilities (Web site/marketing/course platform) and organizational selling are going to be a bigger and bigger deal in this segment of the market. Thinkific is investing in the right ways – definitely a sign you want to see in a platform provider.
So, you may want to check out these new capabilities and Thinkific in general. And, if you are already using them or start using them, please comment to share your experience.
P.S. – If you are having a great (or not so great) experience with Thinkific or any other platform, please take a moment to share a review with your fellow course sellers at ReviewMyLMS. You’ll get free access to all current and future reviews of learning management systems (LMSes) that are good for edupreneurs.