5 Long-Term Challenges of the Edupreneur

Photo of open road in desert

I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you.

In the early days of launching an edubusiness, things are challenging, but I’d argue they are pretty clear. You need to build an audience, come up with a valid product idea, pick a platform, launch – all things that I have written extensively about on learning revolution.net and many others have written about as well.

There are many people who will never do these things, who will just never get started at all, and some who will start, but then not follow through. But it’s hard to argue that we don’t know what the steps are, even if the decisions within each step aren’t always easy.

But then what? You are out there day after day and you somehow have to keep it all going and make it work. The five areas I keep coming back to in my own business are: [Read more…]

Will your online course platform still be here tomorrow?

dropped ice cream cone at child's feet

In your search for an online course platform, you may have noticed that the market has gotten quite crowded – which means it’s time to be cautious.

I’ve seen this before – circa 1997 (dotcom days) – when tons of e-learning companies were rushing into the market and investors were throwing money at those companies. I think the frenzy is more legitimate now (and investors aren’t acting as crazy), but still, you can bet that a lot of the platform companies don’t have what it takes to survive.

If you are just dabbling, this isn’t a big deal. But if you currently sell or plan to sell online courses as a significant part of your business, you definitely don’t want to wake up one morning to find the company you depend on has shut it doors.

Now, given that a significant percentage platform companies out there right now are privately held, it’s next to impossible to tell how viable each one is financially, but here are some checks you can perform to help give you confidence your provider, or any provider you are considering, will be around for a while: [Read more…]

But do I really need an online course platform?

Most people end up on the Learning Revolution Web site because they are looking for an online course platform. And not just any online course platform – they want to be able to sell online courses.

Image of wooden platform to suggest online course platform

That’s all well and good – and I’m happy to provide what help I can – but it’s always worth pausing to ask whether you really need a specialized online course platform. [Read more…]

Does SCORM Matter for Selling Online Courses?

Does SCORM Matter - graphic of e-learning data

If you are looking for a platform to sell online courses, there is a a good chance you will come across the term “SCORM” at some point. But what is SCORM? And, when it comes right down to it, does SCORM matter for selling online courses? [Read more…]