There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
Effective Strategies for Teaching Adult Learners
Teaching adult learners has many potential advantages over teaching younger students. For one, your learners have much more life experience, and this experience can be leveraged as part of the knowledge that is shared among the participants in your class. Also, leaving aside situations where workers are required to take mandatory training (e.g., to comply …
How to Get Sponsors for Your Masterclass
Hosting a masterclass can be a financial gamble. Will enough learners sign up to cover your costs? What happens if you invest hours in planning your masterclass, but struggle to make a profit? Perhaps you want to teach learners who can’t afford to pay a large fee to join your masterclass, but you still want …
How to Promote Your Masterclass to Build Interest and Maximize Sales
Once you’ve created your masterclass, it’s time to promote your masterclass and begin selling spots. Your promotional efforts should be focused on three key stages: before the masterclass launches, during the sales period, and after the class has sold out. Promoting your masterclass before it exists Even before you’ve written a word of your masterclass, …
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How to Plan an Online Masterclass
Online masterclasses can be great fun, but they’re also a lot of work. From finding the right platform and writing the class, to selling spots and getting reviews, a lot of moving parts need to come together seamlessly in order to make the masterclass a success. This undertaking might seem daunting, and many edupreneurs are …
How to Create and Host an Online Masterclass
As the market for online courses becomes increasingly crowded, it’s becoming harder to stand out and – with student expectations continuing to rise – it’s also harder to maintain a profitable price point for an ordinary self-paced online course. Edupreneurs need good approaches to bucking these trends and an important one to consider is offering …