I decided to write this post in response to some common questions I get from Learning Revolution e-mail subscribers. These include:

• Questions about which platform is really “best”
• Questions about whether people will really be willing to pay for content that does not seem all that unique (to the writer)
• Questions about how to protect content from being downloaded, shared, copied, etc.
• Questions about the best course designs, formats, media, etc.

On the surface, these may see like completely unconnected questions, but they all suggest underlying assumptions about what does or doesn’t make a course valuable. None of these, I would argue, is the most important factor. The most important factor, the thing that makes your courses unique, is you.

I don’t say this to make some sort of “woo woo” touchy-feely point. No, my argument comes from cold hard business facts: [Read more…]