Teach. Train. Conquer Your Market.
I have written before about the huge benefits of blogging for building an audience and creating a highly profitable, sustainable business. There’s no doubt about it: a blog that delivers consistently high value to your prospects and customers is an incredibly valuable asset for edupreneurs. But here’s the thing: Blogging is just a tactic. The …
Thinking Beyond Online Courses: Building Your Value RampRead More
A lot has changed in the world of online courses since I founded Learning Revolution. As more people discover the value of lifelong learning, the marketplace for online course has grown dramatically – and become much more crowded. Global Market Insights, Inc. predicts the e-learning market will be worth a massive $200 billion by 2024, …
In the most basic way, being in the education business is no different than being in any other business: you have to have a great offering, and you have to market it well. Unfortunately, I find too many edupreneurs get obsessed with the first part – the offering – and don’t spend nearly enough time …
I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process. A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is …
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “big money,” but for me, a course has to be capable of generating six figures annually before I will count it as big money. Even if your number is somewhat lower (and especially if it …
Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out …
The 4 Critical Components of a Successful Product Launch FormulaRead More
I was advising a friend recently on his course launch and he noted that a number of prospective buyers had told him the course was too expensive. Others told him they didn’t have the time. These are easily the two most common objections to buying an online courses, but neither of them is the real …
The Only Real Objection to Buying Your Online CourseRead More
