There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize …
I have written before about the huge benefits of blogging for building an audience and creating a highly profitable, sustainable business. There’s no doubt about it: a blog that delivers consistently high value to your prospects and customers is an incredibly valuable asset for edupreneurs. …
Thinking Beyond Online Courses: Building Your Value Ramp Read More »
A lot has changed in the world of online courses since I founded Learning Revolution. As more people discover the value of lifelong learning, the marketplace for online courses has grown dramatically – and become much more crowded. We’re rapidly headed toward a global e-learning …
10 Ways to Add Value and Sell Your Online Course Read More »
In the most basic way, marketing your educational products is no different than marketing other types of products and services: you have to have a great offering, and you have to make sure the right people know and care about it. Unfortunately, I find too …
I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process. A big part of delivering value, of course, is the content you provide. But, …
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our businesses. I thought I’d share some of my thoughts in this post with the …
It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “make money online,” but for me, a course has to be capable of generating six figures annually before I will count it as serious money. …
Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the …
The 4 Critical Components of a Successful Product Launch Formula Read More »
