Are you offering enough exclusivity?

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I’ve noted many times before that edupreneurs need to focus on delivering valuable, discernible outcomes and be as clear as possible about articulating those outcomes as part of the marketing process.

A big part of delivering value, of course, is the content you provide. But, in many ways, this is the easy part. It is the explicit part, and it is usually what is most easily copied by your competitors (no matter how much you are convinced you have some sort of “double secret” approach to your topic.) [Read more…]

Filed Under: Strategy Tagged With:

5 Long-Term Challenges of the Edupreneur

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I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you.

In the early days of launching an edubusiness, things are challenging, but I’d argue they are pretty clear. You need to build an audience, come up with a valid product idea, pick a platform, launch – all things that I have written extensively about on learning revolution.net and many others have written about as well.

There are many people who will never do these things, who will just never get started at all, and some who will start, but then not follow through. But it’s hard to argue that we don’t know what the steps are, even if the decisions within each step aren’t always easy.

But then what? You are out there day after day and you somehow have to keep it all going and make it work. The five areas I keep coming back to in my own business are: [Read more…]

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Can you still make big money with online courses?

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It’s a question I find myself pondering more and more lately.

We may have differing perspectives about what counts as “big money,” but for me, a course has to be capable of generating six figures annually before I will count it as big money. Even if your number is somewhat lower (and especially if it is higher), it’s worth considering that …

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The 4 Critical Components of a Successful Product Launch Formula

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product-launch-formula[Updated May 10, 2018] Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out there happy to take your money in exchange for their “formula.”

Of course, if your goal, like the goal of most readers here, is to sell online courses and other educational products, then there is no denying that having a sure fire product launch formula would be incredibly valuable. What may not be so valuable is forking over hundreds or even thousands of dollars – and usually quite a bit of time – to get access to some guru’s secret formula.

Why? Because there is no secret formula.

Yes, there are always new tools and techniques you can pick up to improve how you build and launch a product, but the fundamentals of a successful launch are well established at this point. If you don’t have them in place, fancy tools and techniques are practically worthless.

So what are the fundamentals of a successful product launch formula? Here they are – no credit card required: [Read more…]

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The Only Real Objection to Buying Your Online Course

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Objections to Buying - Photo of female hand, stretched out, palm facing out

I was advising a friend recently on his course launch and he noted that a number of prospective buyers had told him the course was too expensive.

Others told him they didn’t have the time.

These are easily the two most common objections to buying an online courses, but neither of them is the real objection. [Read more…]

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