If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …
The Course Creator’s Guide to Content Marketing
Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …
Your Ultimate Guide to Pricing a Masterclass
There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
How to Promote Your Masterclass to Build Interest and Maximize Sales
Once you’ve created your masterclass, it’s time to promote your masterclass and begin selling spots. Your promotional efforts should be focused on three key stages: before the masterclass launches, during the sales period, and after the class has sold out. Promoting your masterclass before it exists Even before you’ve written a word of your masterclass, …
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How to Market Your Membership Site
Promoting a membership site can be difficult, especially at the beginning when there aren’t many members and you don’t have an active community using the site, generating content, and building a community. However, if you want to grow, you have to continue to work to market your membership site long after launch day has passed. …
How to Build an Email List for Marketing Your Courses
Email marketing is the most effective marketing tool that many edupreneurs are under-using. You might think email marketing is spam, or something only corporate businesses use, but knowing how to build an email marketing list and implement an effective email marketing strategy is essential for growing your business and succeeding with selling courses. According to …
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The 5 personal branding tips edupreneurs haven’t heard before
As an edupreneur, you are in the business of selling knowledge. Learners have a variety of considerations when they’re choosing a learning experience, including subject matter, pricing, course length, and accreditation, but primary among them is whose lessons they’re buying. As an edupreneur, before you sell your courses or other products you have to sell …
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5 Keys to Marketing Your Educational Products
In the most basic way, marketing your educational products is no different than marketing other types of products and services: you have to have a great offering, and you have to make sure the right people know and care about it. Unfortunately, I find too many edupreneurs get obsessed with the first part – the …