In the most basic way, being in the education business is no different than being in any other business: you have to have a great offering, and you have to market it well. Unfortunately, I find too many edupreneurs get obsessed with the first part – the offering – and don’t spend nearly enough time …
How to Create Landing Pages That Convert
If you want to convert your Web site visitors into customers for your online courses or other products, you have to know how to create landing pages that convert. Period. Also known as sales pages, landing pages are the pages on your Web site – like the one pictured below – where you convince your …
7 Key Reasons Online Course Creators Fail at Selling
You’ve probably heard that the market for online courses is booming. That the global market for e-learning is projected to grow to more than US $240 billion by 2023, And, it seems like with a market that big, it would be relatively easy to build a thriving online course business. The truth, of course, is that the …
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Where Does Marketing Start?
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my customers and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, …
Why you probably already know how to market your online course
There’s a great old song by the band America with a line that goes “Oz never did give nothing to the Tin Man, that he didn’t already have.” The Tin Man, you may remember, was the Wizard of Oz character who wanted a heart. He didn’t have one – or so he thought – because …
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15 Ways to Validate Your Online Course Idea
Have you got what you think is a great online course idea, but are wondering if there is really a market for it? It’s a question every course creator faces: is this a product that will sell? Fortunately, it’s also one that technology makes easier—and more affordable—to solve than ever before. There are now many free and low …
The 4 Critical Components of a Successful Product Launch Formula
Do a quick search phrases like “launch online product,” successful product launch,” or “product launch formula” and you will see that a lot of people – perhaps even you – seem to be looking for insight into how to get a new product off the ground successfully. And there are plenty of self-appointed “gurus” out …
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Don’t miss this rock solid example of audience building
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
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