Teach. Train. Conquer Your Market.
If you want one simple action to improve your course business over night, it’s this: raise your prices.
To understand why this is true, I’d like you to go through the mental exercise of tripling the price of one of your main (or perhaps your only) course. If you don’t have a course yet, simply triple whatever you are currently planning to charge for your course. [Read more…]
In a previous post, I mentioned affiliate marketing as an opportunity for you to create additional revenue streams (along with expert networks and packaged consulting).
In that case, I was talking about you being an affiliate for someone else’s products. But, of course, the reverse is also true: you can find people to market your products – including your courses – in exchange for a commission on any sales they make.
On the surface, that sounds fantastic. After all, what’s not to like about other people selling your courses for you? [Read more…]
Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: [Read more…]
For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant:
You need to spend more than half of your time marketing.
This was a response to the large number of questions he got (and still gets) about what the right methodologies are for consulting. About negotiating “deliverables” with the client. About how best to handle billing. About just about anything other than actually getting the clients that would lead to building a successful consulting business.
Most of the people I encounter who are trying to sell online courses should take Weiss’s advice to heart. [Read more…]
Whether your aim is to sell online courses, become a consultant, or otherwise make money off of your smarts, being an expert in your field or industry is certainly important. But for most of the readers here on Learning Revolution, that’s already a done deal. They are experts. The bigger challenge right now is how to become known as an expert.
Believe me, this is familiar territory for me. Most of my work – and by extension, my income – is heavily dependent upon me being known as an expert – and that has to be based on a heck of a lot more than me just saying I’m an expert (which, of course, anyone can do).
So, with the hope that it will be of some help to readers here, I thought I’d share seven areas I focus on to make my expertise more visible. For my money, anyone who really wants to be known as expert – and increase the chances of pulling prospective customers to them – needs to be doing at least some of what follows. [Read more…]
