The Only Real Objection to Buying Your Online Course

Objections to Buying - Photo of female hand, stretched out, palm facing out

I was advising a friend recently on his course launch and he noted that a number of prospective buyers had told him the course was too expensive.

Others told him they didn’t have the time.

These are easily the two most common objections to buying an online courses, but neither of them is the real objection. [Read more…]

The “Triple Your Price” Exercise

If you want one simple action to improve your course business over night, it’s this: raise your prices.

To understand why this is true, I’d like you to go through the mental exercise of tripling the price of one of your main (or perhaps your only) course. If you don’t have a course yet, simply triple whatever you are currently planning to charge for your course. [Read more…]

Qualities of Good Affiliates for Selling Your Courses

affiliate marketing green blue squares - find good affiliates

In a previous post, I mentioned affiliate marketing as an opportunity for you to create additional revenue streams (along with expert networks and packaged consulting).

In that case, I was talking about you being an affiliate for someone else’s products. But, of course, the reverse is also true: you can find people to market your products – including your courses – in exchange for a commission on any sales they make.

On the surface, that sounds fantastic. After all, what’s not to like about other people selling your courses for you? [Read more…]

The Key to Avoiding Online Course Failure

Image of frustrated man at laptop - online course failure

Online course failure. I was prompted to write about this topic because of a conversation I had recently with the financial director at an organization that is not getting good sales results for its online courses. The critical part of the conversation went something like this: [Read more…]

The Course Itself Is Less Than Half the Battle

Marketing your online course - photo of hands holding table with text "Marketing Plan"

For much of my consulting career I’ve been a follower of Alan Weiss, the Million Dollar Consultant and I can remember being struck many years ago by an assertion he made about what it takes to be a successful consultant:

You need to spend more than half of your time marketing.

This was a response to the large number of questions he got (and still gets) about what the right methodologies are for consulting. About negotiating “deliverables” with the client. About how best to handle billing. About just about anything other than actually getting the clients that would lead to building a successful consulting business.

Most of the people I encounter who are trying to sell online courses should take Weiss’s advice to heart. [Read more…]