Teach. Train. Lead Your Market.
Creating an online course is just a first step toward becoming an edupreneur. The hard part is selling it. There’s a lot of competition out there, with sites like Thinkific and Udemy hosting 100,000+ courses each. Standing out from the crowd and attracting learners to your course can be difficult, especially if you don’t already …
How to create a sales funnel to sell an online courseRead More
Are you ignoring social media SEO? When creating a content marketing strategy, Search Engine Optimization (SEO) usually plays a significant role in attracting visitors to your site. SEO strategy can be as simple or complicated as you make it, but the ultimate goal of all SEO activity is to make your site clear and comprehensible …
It’s difficult to overstate the importance of video for rapidly reaching a widespread online audience. YouTube alone has more than 2 billion active monthly users, watching 5+ billion videos uploaded by over 50 million content creators. Over 95 percent of the global internet population watches YouTube, and that includes 73 percent of U.S. adults. Through …
Executing a successful content marketing strategy is about more than simply generating as much content as you can, as fast as you can. You need to amplify your content – that is, share it and motivate others to share it – so that it has the impact you want. Getting the right content is vital …
According to a study by McKinsey & Co., e-mail marketing can be up to 40 times more effective than social media. That might seem incredible, but social media networks are designed to separate people by demographics and interests, meaning even your top performing social media post or ad is only seen by small segments of …
Why is everybody suddenly talking about podcasts? Back in 2015, the majority of Americans had never even heard of them. But the next year the number who reported knowing what a podcast was topped 50 percent for the first time, and since then the figures have risen dramatically. Data from 2020 shows that 75 percent …
If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …
Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …
