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Marketing

You are here: Home / Archives for Marketing
Hand drawing sales funnel

How to create a sales funnel to sell an online course

Creating an online course is just a first step toward becoming an edupreneur. The hard part is selling it. There’s a lot of competition out there, with sites like Thinkific and Udemy hosting 100,000+ courses each. Standing out from the crowd and attracting learners to your course can be difficult, especially if you don’t already …

How to create a sales funnel to sell an online courseRead More

Man typing Google Analytics on laptop doing social media SEO work

How to Maximize Social Media SEO in 2021

Are you ignoring social media SEO? When creating a content marketing strategy, Search Engine Optimization (SEO) usually plays a significant role in attracting visitors to your site. SEO strategy can be as simple or complicated as you make it, but the ultimate goal of all SEO activity is to make your site clear and comprehensible …

How to Maximize Social Media SEO in 2021Read More

Confident millennial woman seated in front of cam filming video content marketing. Foreground focus.

Video Content Marketing for Course Creators

It’s difficult to overstate the importance of video for rapidly reaching a widespread online audience. YouTube alone has more than 2 billion active monthly users, watching 5+ billion videos uploaded by over 50 million content creators. Over 95 percent of the global internet population watches YouTube, and that includes 73 percent of U.S. adults. Through …

Video Content Marketing for Course CreatorsRead More

Amplifier dial turned to 11 for "Aplify your content" concept

How to Amplify Your Content Marketing

Executing a successful content marketing strategy is about more than simply generating as much content as you can, as fast as you can. You need to amplify your content – that is, share it and motivate others to share it – so that it has the impact you want. Getting the right content is vital …

How to Amplify Your Content MarketingRead More

E-mail marketing written on notepad with list of tasks - laptop above

The Course Creators Guide to E-mail Marketing

According to a study by McKinsey & Co., e-mail marketing can be up to 40 times more effective than social media. That might seem incredible, but social media networks are designed to separate people by demographics and interests, meaning even your top performing social media post or ad is only seen by small segments of …

The Course Creators Guide to E-mail MarketingRead More

Bearded young man with mic on boom at laptop - podcast content marketing concept

Podcast Content Marketing for Edupreneurs

Why is everybody suddenly talking about podcasts? Back in 2015, the majority of Americans had never even heard of them. But the next year the number who reported knowing what a podcast was topped 50 percent for the first time, and since then the figures have risen dramatically. Data from 2020 shows that 75 percent …

Podcast Content Marketing for EdupreneursRead More

Hands typing on laptop with WordPress on screen -Blogging to market your course business concept

Use Blogging to Market Your Course Business

If you are serious about creating an education-based business that will thrive over time, you need to be serious about blogging to market your business – specifically, about blogging as a form of content marketing for your business. With the possible exception of video, there are really no marketing approaches that beat blogging for enabling …

Use Blogging to Market Your Course BusinessRead More

Black letters spelling content marketing on white table top

The Course Creator’s Guide to Content Marketing

Whether your goal is to publish a diverse portfolio of educational products over the long haul or simply to launch your first online course, you need an audience – and effective content marketing is one of the most time-tested ways to build one. But what is content marketing, and how can it help your education …

The Course Creator’s Guide to Content MarketingRead More

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